In this powerpoint I cover: What is market segmentation? How businesses use market segmentation to target customers: Gender Location Demographics Lifestyle Income age Market mapping to identify a gap in the market and the competition. Why do businesses need to segment their markets? Benefits of Market segmentation There are also 5 exam style questions to help students remember the key points of this lesson.

This PowerPoint presentation covers: The Role Of Technology In Business Advantages and Disadvantages of technology in business The impact of technology on: COMMUNICATION FINANCE DEPARTMENTS EMPLOYMENT PRODUCTION Electronic Point Of Sale SOCIETY LOCATION There is also an activity for student to help them remember key points.