pptx, 2.57 MB
pptx, 2.57 MB
docx, 184.88 KB
docx, 184.88 KB
docx, 64.35 KB
docx, 64.35 KB

This lesson will be looking at the following areas:

  1. To understand the benefits and risks of developing new products.

  2. To understand the importance of product design, image and the needs of the target market when designing new products.

  3. To learn about the product life cycle and Boston Matrix.

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