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Resources for OCR GCSE Computer Science and Edexcel A Level Business Studies
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Resources for OCR GCSE Computer Science and Edexcel A Level Business Studies
Business and finance
Edexcel A Level Business Case Studies 1.3.2 Branding and promotion
A bumber set of 12 case studies covering Edexcel A Level Business 1.3.2 Branding and promotion, including:
a) Types of promotion
b) Types of branding
c) The benefits of strong branding:
o added value
o ability to charge premium prices
o reduced price elasticity of demand
d) Ways to build a brand
o unique selling points (USPs)/differentiation
o advertising
o sponsorship
o the use of social media
e) Changes in branding and promotion to reflect social trends:
o viral marketing
o social media
o emotional branding
Each case study contains key points to consider and key discussion points along with a mark scheme and answer structure guidance following the PeCAN-PiE and AJIM models.
Edexcel A Level Business Case Studies 1.3.3 Pricing strategies
A series of 14 cases studies for Edexcel A Level Business studies covering 1.3.3 Pricing strategies, including:
a) Types of pricing strategy:
o cost plus (calculating mark-up on unit cost)
o price skimming
o penetration
o predatory
o competitive
o psychological
b) Factors that determine the most appropriate pricing strategy for a particular situation:
o number of USPs/amount of differentiation
o price elasticity of demand
o level of competition in the business environment
o strength of brand
o stage in the product life cycle
o costs and the need to make a profit
c) Changes in pricing to reflect social trends:
o online sales
o price comparison site
Edexcel A Level Business Case Studies 1.4.4 Motivation in theory and practice
A set of 18 case studies for Edexcel A Level Business Studies 1.4.4 Motivation in theory and practice, including:
a) The importance of employee motivation to a business
b) Motivation theories:
o Taylor (scientific management)
o Mayo (human relations theory)
o Maslow (hierarchy of needs)
o Herzberg (two factor theory)
c) Financial incentives to improve employee performance:
o piecework
o commission
o bonus
o profit share
o performance-related pay
d) Non-financial techniques to improve employee performance:
o delegation
o consultation
o empowerment
o team working
o flexible working
o job enrichment
o job rotation
o job enlargement
Each case study contains key points to consider and key discussion points along with a mark scheme and answer structure guidance following the PeCAN-PiE and AJIM models.
Bundle
Edexcel A Level Business Studies 1.2 Market Case Studies
All 17 case studies for Edexcel A Level Business Studies, Theme 1, Topic 1.2 Market needs including all subtopics on demand, supply, markets, price and income elasticity of demand.
Bundle
Edexcel A Level Business Case Studies 1.1 Meeting customer needs
All 15 case studies for Edexcel A Level Business Studies, Theme 1, Topic 1.1Meeting customer needs including all subtopics on the market, market positionig and market research.
Bundle
Edexcel A Level Business Case Studies 1.5 Entrepreneurs and leaders
All 33 case studies for Edexcel A Level Business studies 1.5 Entrepreneurs and Leaders, including:
1.5.1 Role of an entrepreneur
1.5.2 Entrepreneurial motives and characteristics
1.5.3 Business objectives
1.5.4 Forms of business
1.5.5 Business choices
1.5.6 Moving from entrepreneur to leader
Each case study contains key points to consider and key discussion points along with a mark scheme and answer structure guidance following the PeCAN-PiE and AJIM models.
Bundle
Edexcel A Level Business Case Studies 1.4 Managing people
All 45 case studies for 1.4 Managing people including:
1.4.1 Approaches to staffing
1.4.2 Recruitment, selection and training
1.4.3 Organisational design
1.4.4 Motivation in theory and practice
1.4.5 Leadership
Each case study is related to a real life business example, contains key points to consider and key discussion points along with a mark scheme and answer structure guidance following the PeCAN-PiE and AJIM models.
Bundle
Edexcel A Level Business Marketing mix and strategy bundle
All 42 case studies for 1.3 Marketing mix and strategy:
1.3.1 Product/service design
1.3.2 Branding and promotion
1.3.3 Pricing strategies
1.3.4 Distribution
1.3.5 Marketing strategy
Bundle
Edexcel A Level Business Studies Theme 1: Marketing and people
A set of 147 case studies for Edexcel A Level Business Studies Theme 1: Marketing and people
Due to bundle size restrictions, the bundle excludes 1.2.3, 1.2.4 and 1.2.5 but if the bundle is purchased, and you email proof of this (the TES resource receipt email) to mrsstrickey@gmail.com, I will be happy to email the missing case studies to you.
Each case study relates to a relevant business, contains key points to consider and key discussion points along with a mark scheme and answer structure guidance following the PeCAN-PiE and AJIM models.