Marketing Mix and Strategy Bundle - Edexcel Business AS A-level IAL

Marketing mix and marketing strategy bundle for business studies AS lessons. Complete lessons for teaching marketing mix and marketing strategy.

Bundle of AS Business lessons for the following topics (developed for Edexcel AS and IAL spec but could be useful for other specifications too - lots of crossover):

1.3.1. Product
1.3.2 Above the line promotion
1.3.2. Below the line promotion
1.3.2. Branding
1.3.3. Price
1.3.4 Place
1.3.5 Marketing strategy, Boston Matrix and product lifecycle

This bundle contains hours of learning - each PPT is on average 30 slides long and has the following features:

Starter activity

• Key terms from textbook clearly highlighted
• ‘Challenge yourself’ extension activities throughout
• 2 x multichoice knowledge check ‘mini-plenaries’ for continuous assessment
• Case study with discussion questions
• Plenary

Benefits:

• Designed by a highly experienced outstanding Business Studies teacher - the work has been done, so put your feet up!
• Totally aligned to the course specification and learning objectives
• Stimulating visual design that should appeal to all learners and help support SEN/ EAL learners
• Easy to edit off-the-shelf resource