Advertising above-the-line promotion lesson - marketing mix. AS Business Lesson on advertising and promotional methods.
This visually appealing lesson presentation (PPT) with activities is designed to introduce students to the concept of above-the-line promotion/ advertising (Lesson 1.3.2 Part One – Edexcel Business Studies AS IAL Level)
Theory covered over 30 slides:
- What is promotion?
- Aims of promotion
- The difference between above-the-line and below-the-line promotion
- Advertising media
- Suitability of different advertising media in different contexts
Lesson features:
- Starter activity
- Key terms from textbook clearly highlighted
- ‘Challenge yourself’ extension activities throughout
- 2 x multichoice knowledge check ‘mini-plenaries’ for continuous assessment
- Case study with discussion question
- Plenary
Benefits:
- Designed by a highly experienced outstanding Business Studies teacher - the work has been done, so put your feet up!
- Totally aligned to the course specification and learning objectives
- Stimulating visual design that should appeal to all learners and help support SEN/ EAL learners
- Easy to edit off-the-shelf resource
Please check out our other resources – new Business Studies resources are being added all the time.
Making resources is my passion and I would be so grateful if you could leave a review so that I can keep making them. As a thanks, if you leave a review, you can have a free resource of your choice up to the same value as the resource you purchased. Just email stresslessresources@gmail.com with your user name, the resource you reviewed and the resource you would like for free and I will share it with you.
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AS Marketing lesson resource bundle. 17 powerpoint marketing lessons for AS Business Studies. Markets and Marketing Mix. This is a GREAT VALUE bundle of **SEVENTEEN **fully editable PPT lessons for Edexcel AS A-level/ IAL Business 1.1. Meeting Customer Needs and 1.2. The Market 1.3. Marketing Mix and Strategy - Theme 1 All you have to do is teach, these resources are ready to go. These visually appealing resources contain hours of content and have been designed to cover all assessment objectives at the highest level This resource is ideally suited to the Edexcel AS/ A-level IAL course but could be adapted for other exam boards too. 1.1.1. Introduction to markets 1.1.1 The Market 1.1.2 Primary research and data 1.1.2 Secondary research and market/ product orientation 1.1.3 Market segmentation and positioning 1.2.1 Demand 1.2.2 Supply 1.2.3 Market equilibrium 1.2.4 Price elasticity of demand 1.2.5 Income elasticity of demand 1.3.1. Product 1.3.2 Above the line promotion 1.3.2. Below the line promotion 1.3.2. Branding 1.3.3. Price 1.3.4 Place 1.3.5 Marketing strategy, Boston Matrix and product lifecycle This bundle contains hours of learning - each PPT has the following features: * Starter activity * Key terms from textbook clearly highlighted * ‘Challenge yourself’ extension activities throughout * 2 x multichoice knowledge check ‘mini-plenaries’ for continuous assessment * Case study with discussion questions * Plenary * Benefits: Designed by a highly experienced outstanding Business Studies teacher - the work has been done, so put your feet up! Totally aligned to the course specification and learning objectives Stimulating visual design that should appeal to all learners and help support SEN/ EAL learners Easy to edit off-the-shelf resource
£60.00
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Marketing Mix and Strategy Bundle - Edexcel Business AS A-level IAL
Marketing mix and marketing strategy bundle for business studies AS lessons. Complete lessons for teaching marketing mix and marketing strategy. Bundle of AS Business lessons for the following topics (developed for Edexcel AS and IAL spec but could be useful for other specifications too - lots of crossover): 1.3.1. Product 1.3.2 Above the line promotion 1.3.2. Below the line promotion 1.3.2. Branding 1.3.3. Price 1.3.4 Place 1.3.5 Marketing strategy, Boston Matrix and product lifecycle This bundle contains hours of learning - each PPT is on average 30 slides long and has the following features: Starter activity * Key terms from textbook clearly highlighted * ‘Challenge yourself’ extension activities throughout * 2 x multichoice knowledge check ‘mini-plenaries’ for continuous assessment * Case study with discussion questions * Plenary Benefits: * Designed by a highly experienced outstanding Business Studies teacher - the work has been done, so put your feet up! * Totally aligned to the course specification and learning objectives * Stimulating visual design that should appeal to all learners and help support SEN/ EAL learners * Easy to edit off-the-shelf resource
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Promotion Marketing Mix Lessons - AS Business
Promotion marketing mix lessons covering above-the-line and below-the-line promotions for AS business students. This is a bundle of 53 PPT lesson slides and over 2 lesson's worth of material on the topic of the marketing mix - promotion. These lessons have been created to meet the specification criteria for the Edexcel AS level curriculum (1.3.2) but would likely be suitable for other specifications too given the broad nature of the theory. Theory covered: * What is promotion? * Aims of promotion * The difference between above-the-line and below-the-line promotion * Advertising media * Suitability of different advertising media in different contexts * What is below-the-line promotion? * Different types of below-the-line promotions * Advantages and disadvantages of below-the-line promotions * Factors to consider when choosing a promotional method Activities included on each PPT: * Starter activity * Key terms from textbook clearly highlighted * ‘Challenge yourself’ extension activities throughout * 2 x multichoice knowledge check ‘mini-plenaries’ for continuous assessment * Case study with discussion question * Plenary **Please check out our other resources – new Business Studies resources are being added all the time. ** *Making resources is my passion and I would be so grateful if you could leave a review so that I can keep making them. As a thanks, if you leave a review, you can have a free resource of your choice up to the same value as the resource you purchased. Just email stresslessresources@gmail.com with your user name, the resource you reviewed and the resource you would like for free and I will share it with you. *
£4.50
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