This lesson explores the fundamentals of Clay Shirky's 'End of Audience' theory, as covered in the Eduqas A-Level specification. Includes quotations from Shirky himself, definitions of key terms and engaging tasks on technological convergence, recent changes in audience consumption, online editions of newspapers, prosumers, Assassins Creed III: Liberation interactive gameplay and Shirky's case study of lolcats and 'You can play this game too'. *N.B. FORMATTING MAY APPEAR INCORRECT IN TES IMAGE PREVIEWS* This lesson is part of a complete suite of resources for the Eduqas specification, but can easily be adapted to fit other exam boards (OCR, AQA, WJEC, Edexcel). 987media resources are clear, consistent and scaffolded to give learners the best opportunity to achieve highly in their A-Level Media Studies course.

This lesson is part of a complete suite of resources for the Eduqas specification, but can easily be adapted to fit other exam boards (OCR, AQA, WJEC, Edexcel). Lesson 3 explores the application of Reception Theory and Uses and Gratifications Theory. SET TEXTS REFERRED TO THIS LESSON: GQ, Pride. The seven-week SoW this lesson is part of introduces learners to the theoretical framework and all the key concepts identified in the Eduqas specification. These are to be applied to the set texts that are expected to be covered as part of the reformed 9-1 GCSE in Media Studies. 987media resources are clear, consistent and scaffolded to give learners the best opportunity to achieve highly in their GCSE Media Studies course.

This lesson explores the fundamentals ofHenry Jenkins' Fandom theory, as covered in the Eduqas A-Level specification. Includes quotations from Jankins himself, definitions of key terms and engaging tasks on 'textual poachers', the five levels of activity demonstrated in fandom and a research task on applying five key Jenkins quotations to online media products. *N.B. FORMATTING MAY APPEAR INCORRECT IN TES IMAGE PREVIEWS* This lesson is part of a complete suite of resources for the Eduqas specification, but can easily be adapted to fit other exam boards (OCR, AQA, WJEC, Edexcel). 987media resources are clear, consistent and scaffolded to give learners the best opportunity to achieve highly in their A-Level Media Studies course.

This lesson explores the fundamentals of bell hooks' Feminist theory, as covered in the Eduqas A-Level specification. Includes quotations from hooks herself, definitions of key terms and engaging tasks linked to political feminism, inequality and oppression on the broad scale bell hooks discusses in her book 'Feminism is for Everybody'. *N.B. FORMATTING MAY APPEAR INCORRECT IN TES IMAGE PREVIEWS* This lesson is part of a complete suite of resources for the Eduqas specification, but can easily be adapted to fit other exam boards (OCR, AQA, WJEC, Edexcel). 987media resources are clear, consistent and scaffolded to give learners the best opportunity to achieve highly in their A-Level Media Studies course.

This lesson explores the fundamentals of Judith Butler's Gender Performativity theory, as covered in the Eduqas A-Level specification. Includes quotations from Butler herself, definitions of key terms and engaging tasks on social constructionism, gender as performance and causing 'gender trouble'. *N.B. FORMATTING MAY APPEAR INCORRECT IN TES IMAGE PREVIEWS* This lesson is part of a complete suite of resources for the Eduqas specification, but can easily be adapted to fit other exam boards (OCR, AQA, WJEC, Edexcel). 987media resources are clear, consistent and scaffolded to give learners the best opportunity to achieve highly in their A-Level Media Studies course.

This lesson explores the fundamentals of Stuart Hall's Representation theory, as covered in the Eduqas A-Level specification. Includes quotations from Hall himself, definitions of key terms and engaging tasks considering power and stereotypes. *N.B. FORMATTING MAY APPEAR INCORRECT IN TES IMAGE PREVIEWS* This lesson is part of a complete suite of resources for the Eduqas specification, but can easily be adapted to fit other exam boards (OCR, AQA, WJEC, Edexcel). 987media resources are clear, consistent and scaffolded to give learners the best opportunity to achieve highly in their A-Level Media Studies course.

This lesson explores the fundamentals of George Gerbner's Cultivation theory, as covered in the Eduqas A-Level specification. Includes quotations from Gerbner himself, definitions of key terms and engaging tasks on newspapers and dominant image patterns, power and ideology (including Gerbner's "Three B's") and students actually taking some of Gerbner's tests from the 1980s! *N.B. FORMATTING MAY APPEAR INCORRECT IN TES IMAGE PREVIEWS* This lesson is part of a complete suite of resources for the Eduqas specification, but can easily be adapted to fit other exam boards (OCR, AQA, WJEC, Edexcel). 987media resources are clear, consistent and scaffolded to give learners the best opportunity to achieve highly in their A-Level Media Studies course.

This lesson explores the fundamentals of Claude Lévi-Strauss' Structuralism theory, as covered in the Eduqas A-Level specification. Includes quotations from Lévi-Strauss himself, definitions of key terms and engaging tasks linked to the ideological significance of binary oppositions in the 'Humans' set text. This lesson is part of a complete suite of resources for the Eduqas specification, but can easily be adapted to fit other exam boards (OCR, AQA, WJEC, Edexcel). 987media resources are clear, consistent and scaffolded to give learners the best opportunity to achieve highly in their A-Level Media Studies course. *N.B. FORMATTING MAY APPEAR INCORRECT IN TES IMAGE PREVIEWS*

This lesson explores the fundamentals of Stuart Hall's Reception theory, as covered in the Eduqas A-Level specification. Includes quotations from Hall himself, definitions of key terms and engaging tasks on the encoding/decoding model and applying reception theory to historical vs. contemporary audiences. *N.B. FORMATTING MAY APPEAR INCORRECT IN TES IMAGE PREVIEWS* This lesson is part of a complete suite of resources for the Eduqas specification, but can easily be adapted to fit other exam boards (OCR, AQA, WJEC, Edexcel). 987media resources are clear, consistent and scaffolded to give learners the best opportunity to achieve highly in their A-Level Media Studies course.

This lesson explores the fundamentals of Paul Gilroy's Ethnicity and Postcolonial theory, as covered in the Eduqas A-Level specification. Includes quotations from Gilroy himself, definitions of key terms and engaging tasks on ethnocentricity (including challenging ethnocentricity) and the postcolonial West. *N.B. FORMATTING MAY APPEAR INCORRECT IN TES IMAGE PREVIEWS* This lesson is part of a complete suite of resources for the Eduqas specification, but can easily be adapted to fit other exam boards (OCR, AQA, WJEC, Edexcel). 987media resources are clear, consistent and scaffolded to give learners the best opportunity to achieve highly in their A-Level Media Studies course.

This lesson explores the fundamentals of David Gauntlett's Identity theory, as covered in the Eduqas A-Level specification. Includes quotations from Gauntlett himself, definitions of key terms and engaging tasks linked to 'pick and mix' identities, YouTubers, and active audience engagement. *N.B. FORMATTING MAY APPEAR INCORRECT IN TES IMAGE PREVIEWS* This lesson is part of a complete suite of resources for the Eduqas specification, but can easily be adapted to fit other exam boards (OCR, AQA, WJEC, Edexcel). 987media resources are clear, consistent and scaffolded to give learners the best opportunity to achieve highly in their A-Level Media Studies course.

This lesson explores the fundamentals of Curran and Seaton's Power and Media Industries theory, as covered in the Eduqas A-Level specification. Includes quotations from Curran and Seaton themselves, definitions of key terms and engaging tasks on conglomerates and subsidiaries, monopoly, public service broadcasting, independent producers and a diverse media landscape. *N.B. FORMATTING MAY APPEAR INCORRECT IN TES IMAGE PREVIEWS* This lesson is part of a complete suite of resources for the Eduqas specification, but can easily be adapted to fit other exam boards (OCR, AQA, WJEC, Edexcel). 987media resources are clear, consistent and scaffolded to give learners the best opportunity to achieve highly in their A-Level Media Studies course.

This lesson explores the fundamentals of David Hesmondhalgh's Cultural Industries theory, as covered in the Eduqas A-Level specification. Includes quotations from Hesmondhalgh himself, definitions of key terms and engaging tasks on the four stages of production, synergy, vertical and horizontal integration, cross-media convergence and 360 degree marketing. *N.B. FORMATTING MAY APPEAR INCORRECT IN TES IMAGE PREVIEWS* This lesson is part of a complete suite of resources for the Eduqas specification, but can easily be adapted to fit other exam boards (OCR, AQA, WJEC, Edexcel). 987media resources are clear, consistent and scaffolded to give learners the best opportunity to achieve highly in their A-Level Media Studies course.

This lesson explores the fundamentals of Roland Barthes' Semiotics theory, as covered in the Eduqas A-Level specification. Includes quotations from Barthes himself, definitions of key terms and engaging tasks linked to the 'two orders of signification'. This lesson is part of a complete suite of resources for the Eduqas specification, but can easily be adapted to fit other exam boards (OCR, AQA, WJEC, Edexcel). 987media resources are clear, consistent and scaffolded to give learners the best opportunity to achieve highly in their A-Level Media Studies course. *N.B. SLIDE FORMATTING MAY APPEAR INCORRECT IN TES IMAGE PREVIEWS*

This lesson is part of a complete suite of resources for the Eduqas specification, but can easily be adapted to fit other exam boards (OCR, AQA, WJEC, Edexcel). Lesson 1 engages students with a ‘what era is this from?’ quiz before going on to define historical, social and cultural contexts in turn. Students then undertake written tasks involving the application of key contextual information to an analysis of the 1954 Quality Street set text. SET TEXTS REFERRED TO THIS LESSON: Quality Street The ‘Contexts’ SoW this lesson is part of explores all of the contexts identified for study in the Eduqas specification (1950s, 1970s, 1980s, 1990s and contemporary). There is continual reference to a number of set texts that are expected to be covered as part of the reformed 9-1 GCSE in Media Studies, with a primary focus on advertising. As well as examining historical, social, cultural and political contexts, by undertaking this scheme students will develop their understanding of the key concept of ideology and how to identify messages embedded within a variety of media products. 987media resources are clear, consistent and scaffolded to give learners the best opportunity to achieve highly in their GCSE Media Studies course.

This lesson is part of a complete suite of resources for the Eduqas specification, but can easily be adapted to fit other exam boards (OCR, AQA, WJEC, Edexcel). Lesson 2 develops understanding of mass and niche audiences, and the debate around the concept of passive vs. active audiences. SET TEXTS REFERRED TO THIS LESSON: The Guardian, The Sun, Taylor Swift, James Bond The seven-week SoW this lesson is part of introduces learners to the theoretical framework and all the key concepts identified in the Eduqas specification. These are to be applied to the set texts that are expected to be covered as part of the reformed 9-1 GCSE in Media Studies. 987media resources are clear, consistent and scaffolded to give learners the best opportunity to achieve highly in their GCSE Media Studies course.

This help sheet contains an extensive range of key terminology that might apply to any question students are asked regarding Danny Boyle’s Trainspotting in the ‘British film since 1995’ two film study (Component 1 Section C). The process of then adding these terms into a PEA structure is useful when revising or practicing set questions as it helps students structure their response and ensures they are using key terminology. *N.B. FORMATTING MAY APPEAR INCORRECT IN TES IMAGE PREVIEWS* This lesson is part of a complete suite of resources for the reformed Eduqas A-Level Film Studies specification, but can easily be adapted to fit other exam boards or qualification types. 987media resources are clear, consistent and scaffolded to give learners the best opportunity to achieve highly in their A-Level Film Studies course.

This resource contains a selection of quotations from the filmmaker Danny Boyle regarding his intentions for 'Trainspotting'. This help sheet can be used as part of an analysis into the narrative and ideology of 'Trainspotting'. *N.B. FORMATTING MAY APPEAR INCORRECT IN TES IMAGE PREVIEWS* This lesson is part of a complete suite of resources for the reformed Eduqas A-Level Film Studies specification, but can easily be adapted to fit other exam boards or qualification types. 987media resources are clear, consistent and scaffolded to give learners the best opportunity to achieve highly in their A-Level Film Studies course.

This innovative 2 year course structure approaches the content of the Educas 9-1 GCSE Media Studies specification in a thematic and conceptual way, rather than the method employed by the Eduqas examples or many others made by teachers which structure half-termly teaching and learning by exam component. Each set text from the Eduqas spec is referred to in detail 5-6 times throughout our course structure, instead of in just one half term like many other approaches. This thematic, conceptual approach and 'little and often' way of teaching ensures students gain transferable skills and a deeper understanding of the theoretical framework that they can apply to all set texts, rather than relying on rote learning of facts and analysis pertaining to each on an individual basis (as has the potential to happen by following the other course structures mentioned above). Individual lessons, resources and SoW bundles relating to the innovative 987media approach are being added to TES all the time and are available from our shop. 987media resources are clear, consistent and scaffolded to give learners the best opportunity to achieve highly in their GCSE Media Studies course.