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I provide resources ranging from full lessons to full unit bundles for BTEC Business Studies alongside GCSE Computing. I currently work as a Further Education Business Lecturer, Standards Verifier and Examiner for a large awarding body.

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I provide resources ranging from full lessons to full unit bundles for BTEC Business Studies alongside GCSE Computing. I currently work as a Further Education Business Lecturer, Standards Verifier and Examiner for a large awarding body.
BTEC Level 3 Business Unit 2: Developing a Marketing Campaign - Purpose of Market Research
MichaelCawdreyBusinessMichaelCawdreyBusiness

BTEC Level 3 Business Unit 2: Developing a Marketing Campaign - Purpose of Market Research

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This full lesson covers the following areas of Learning Aim B: The purpose of market research Rationales Identifying target markets Identifying size, structure and trends Identifying competition Learners will be able to demonstrate their knowledge and skills through a series of tasks. The lesson focuses on application of theory to real-life situations. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.
BTEC Level 3 Business Unit 2: Developing a Marketing Campaign - Developing the Rationale
MichaelCawdreyBusinessMichaelCawdreyBusiness

BTEC Level 3 Business Unit 2: Developing a Marketing Campaign - Developing the Rationale

(0)
This full lesson covers the following areas of Learning Aim B of Unit 2: Developing a Marketing Campaign; Developing the rationale Interpretation, analysis and use of data Identification of further sources of information Evaluation of the reliability and validity of the information gathered The product life cycle The lesson has links to Knowledge, Skills and Behaviour and external media to help engage learners. There are a wide range of tasks involved in this lesson to allow your learners to consolidate their learning. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.
BTEC Level 3 Business Unit 7: Business Decision Making B3 Techniques to Analyse Data
MichaelCawdreyBusinessMichaelCawdreyBusiness

BTEC Level 3 Business Unit 7: Business Decision Making B3 Techniques to Analyse Data

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This full lesson, with accompanying handouts and templates, covers B.3 of Learning Aim B of Unit 7: Business Decision Making. The lesson covers; Mean/Mode/Median Using software to interpret raw data Drawing conclusions Standard Deviation Typical uses of data analysis for businesses Calculations The lesson contains links to external media, worked examples and templates to make key calculations. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.
BTEC Level 3 Business Unit 7: Business Decision Making C3 - Trends
MichaelCawdreyBusinessMichaelCawdreyBusiness

BTEC Level 3 Business Unit 7: Business Decision Making C3 - Trends

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This full lesson, including several tasks and links to external media, covers C3 of Learning Aim C for Unit 7: Business Decision Making. Areas covered; Economic trends Market trends Social trends Evaluation of importance of trends when making decisions Images removed for copywrite reasons, you will need to add your own images e.g. business logos.
BTEC Level 3 Business Unit 2: Developing a Marketing Campaign - Situational Analysis
MichaelCawdreyBusinessMichaelCawdreyBusiness

BTEC Level 3 Business Unit 2: Developing a Marketing Campaign - Situational Analysis

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This full lesson, with supporting case study handout, covers Situational Analysis as part of Learning Aim C of Unit 2: Developing a Marketing Campaign. Areas covered includes; SWOT analysis PESTLE analysis Identifying competitors Learners will have to apply their knowledge to a given case study and will explore each area of SWOT and PESTLE in detail. The lesson contains several tasks and links to external media. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.
BTEC Level 3 Business Unit 17: Digital Marketing Learning Aim B (Full)
MichaelCawdreyBusinessMichaelCawdreyBusiness

BTEC Level 3 Business Unit 17: Digital Marketing Learning Aim B (Full)

4 Resources
This bundle of lessons completely covers Learning Aim B of Unit 17: Digital Marketing, including; B1 - Digital Marketing Objectives B2 - Digital Strategies to Meet Target Objectives B3 - Return on Investment Compensation Models B4 - Benefits and Concerns of Online Advertising The lessons contain several links to external media and tasks to engage learners.
BTEC Level 3 Business Unit 17: Digital Marketing A2 Delivery of Digital Communication
MichaelCawdreyBusinessMichaelCawdreyBusiness

BTEC Level 3 Business Unit 17: Digital Marketing A2 Delivery of Digital Communication

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This full lesson covers A2 of Learning Aim A of Unit 17: Digital Marketing. The lesson (how digital communications are delivered) includes; Types of digital marketing (digital advertising, pop-ups, banners, text ads, floating ads, interstitial ads) Search engine marketing Search engine optimisation (SEO) Sponsored/paid search results Email marketing Social media marketing The lesson contains several tasks and links to external media to engage learners. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.
BTEC Level 3 Business Unit 22: Market Research A1 Purpose of Market Research
MichaelCawdreyBusinessMichaelCawdreyBusiness

BTEC Level 3 Business Unit 22: Market Research A1 Purpose of Market Research

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This lesson covers A1 Purpose of Market Research for Unit 22: Market Research. The lesson covers the following; Understanding customer behaviour Determining buying trends Investigating brand/advertising awareness Aiding new product development Investigating feasibility of entry into new markets The lesson contains links to external media and several tasks to engage learners. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.
BTEC Level 3 Business Unit 7: Business Decision Making E1 - Human Resources
MichaelCawdreyBusinessMichaelCawdreyBusiness

BTEC Level 3 Business Unit 7: Business Decision Making E1 - Human Resources

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This full lesson covers E1 of Unit 7: Business Decision Making. Areas covered include; Staff requirements for efficiency Wages and salaries Full and part time staff Recruitment process Training requirements Training costs In-house vs External training The lesson includes links to external media and several tasks to engage learners. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.