A series of 5 case studies covering 1.2.3 Markets, 1.2.4 Price elasticity of demand and 1.2.5 Income elasticity of demand including: The interaction of supply and demand The factors influencing price elasticity of demand The significance of price elasticity of demand to businesses in terms of implications for pricing The factors influencing income elasticity of demand The significance of income elasticity of demand to businesses Each case study contains key points to consider and key discussion points along with a mark scheme and answer structure guidance following the PeCAN-PiE and AJIM models.

A series of 5case studies covering Edexcel A Level business 1.2.2 Supply including: Factors leading to a change in supply: o changes in the costs of production o introduction of new technology o indirect taxes o government subsidies o external shocks Each case study contains key points to consider and key discussion points along with a mark scheme and answer structure guidance following the PeCAN-PiE and AJIM models.

A series of 7 case studies covering Edexcel A Level Business 1.2.1 Demand including: Factors leading to a change in demand: o changes in the prices of substitutes and complementary goods o changes in consumer incomes o fashions, tastes and preferences o advertising and branding o demographics o external shocks o seasonality Each case study contains key points to consider and key discussion points along with a mark scheme and answer structure guidance following the PeCAN-PiE and AJIM models.

A series of 4 case studies covering Edexcel A Level business 1.1.3 Market positioning including: a) Market mapping b) Competitive advantage of a product or service c) The purpose of product differentiation d) Adding value to products/services Companies covered are: Rolls Royce Samsung Ikea Lush Each case study contains key points to consider and key discussion points along with a mark scheme and answer structure guidance following the PeCAN-PiE and AJIM models.

A series of 5 case studies for Edexcel A Level Business studies 1.1.2 Market research covering: a) Product and market orientation b) Primary and secondary market research data (quantitative and qualitative) used to: o identify and anticipate customer needs and wants o quantify likely demand o gain insight into consumer behaviour c) Limitations of market research, sample size and bias d) Use of ICT to support market research: o websites o social networking o databases e) Market segmentation Businesses included are: Unilever McDonald’s Coca-Cola Nike Apple Case studies include key points for discussion, markscheme and answer structure following the PeCAN-PiE and AJIM models.

A series of 6 case studies for Edexcel A Level Business studies, topic 1.1.1 The market covering: a) Mass markets and niche markets: characteristics market size and market share brands b) Dynamic markets: online retailing how markets change innovation and market growth adapting to change c) How competition affects the market d) The difference between risk and uncertainty Case studies on the following relevant businesses : Apple ASOS Nike Netflix Amazon Tesla All case studies include content guidance, markscheme and answer structure guidance based on PeCAn-PiE and AJIM models.

An extended learning project book for GCSE Edexcel Business Studies (9-1) to support the teaching and learning of Theme 1, Topic 1.1 Enterprise and entrepreneurship which directs students through a report written to: Assess how successful a selected local enterprise has been in achieving its main purpose. Analyse how entrepreneurial characteristics and skills support the purpose of a selected local enterprise. Describe the entrepreneurial characteristics and skills demonstrated in each selected local enterprise. Compare the purpose, activities and aims of two contrasting local enterprises. Outline how entrepreneurial characteristics and skills support the purpose of each selected local enterprise. Outline in detail how the activities and aims meet the purpose of two contrasting local enterprises. Identify entrepreneurial characteristic and skills demonstrated in each selected local enterprise. Identify the purpose, activities and aims of two contrasting local enterprises.