Promotion Marketing Mix Lessons - AS Business

Promotion marketing mix lessons covering above-the-line and below-the-line promotions for AS business students.

This is a bundle of 53 PPT lesson slides and over 2 lesson’s worth of material on the topic of the marketing mix - promotion.

These lessons have been created to meet the specification criteria for the Edexcel AS level curriculum (1.3.2) but would likely be suitable for other specifications too given the broad nature of the theory.

Theory covered:

• What is promotion?
• Aims of promotion
• The difference between above-the-line and below-the-line promotion
• Advertising media
• Suitability of different advertising media in different contexts
• What is below-the-line promotion?
• Different types of below-the-line promotions
• Advantages and disadvantages of below-the-line promotions
• Factors to consider when choosing a promotional method

Activities included on each PPT:

• Starter activity
• Key terms from textbook clearly highlighted
• ‘Challenge yourself’ extension activities throughout
• 2 x multichoice knowledge check ‘mini-plenaries’ for continuous assessment
• Case study with discussion question
• Plenary

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