A nice lesson that looks at the four ways entrepreneurs can generate business ideas:
1. Spotting trends and anticipating their impact
2. Identifying a market niche
3. Copying ideas from other countries
4. Taking a scientific approach
The lesson covers the theory of each and includes relevant examples. The lesson also includes relevant video clips and quick tasks. The lesson concludes with a nice group task where students need to work together to answer key questions on the lesson covered. I have also included a nice plenary task where students need to memorise the key terms covered in today’s lesson and write them down with relevant key terms. This lesson is aimed at AS Level Business Studies students, but it could be adapted for GCSE Business Studies.
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