Segmentation
This lesson looks at the following learning objectives:
To understand how and why different businesses use segmentation.
To learn about the various methods businesses may use to target customers.
Specifically looking at:
- gender
- age
- location
- income.
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A bundle is a package of resources grouped together to teach a particular topic, or a series of lessons, in one place.
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Marketing Lessons with additional activities
New from MR BUSINESS This bundle includes the following resources: - Identify and Understanding Customers - Segmentation - The purpose and methods of market research - Marketing Mix - Place - Marketing Mix - Price - Marketing Mix - Product - Marketing Mix - Promotion PLUS three additional class activities on: - Product Life Cycle - Boston Matrix - Marketing Mix
£10.00
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Marketing Lessons Bundle (Complete
New from MR BUSINESS This bundle includes the following resources: - Identify and Understanding Customers - Segmentation - The purpose and methods of market research - Marketing Mix - Place - Marketing Mix - Price - Marketing Mix - Product - Marketing Mix - Promotion
£7.00
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