This case study for SWOT and PESTLE is designed using a gay married couple as the business owners who are setting up a business specialising in LGBT events. This case study is a great way to embed equality and diversity in the classroom while your learners use their knowledge in a practical way. Learners must produce a SWOT and PESTLE analysis for the business and then create a visual representation of the strategy for the business owners. This case study is suitable for GCSE, A Level and BTEC as well as any other business related courses.

This full lesson, with companion handout, covers Marketing Plans as part of Learning Aim C for Unit 2: Developing a Marketing Campaign. Areas covered include; Planning a marketing campaign Marketing aims and objectives SMART objectives Marketing Plans (includes template for learners) Learners are given a variety of tasks in this lesson to consolidate learning. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson covers the following areas of Learning Aim B of Unit 2: Developing a Marketing Campaign; Developing the rationale Interpretation, analysis and use of data Identification of further sources of information Evaluation of the reliability and validity of the information gathered The product life cycle The lesson has links to Knowledge, Skills and Behaviour and external media to help engage learners. There are a wide range of tasks involved in this lesson to allow your learners to consolidate their learning. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This case study for a toy manufacturer covers how to link market research to a marketing strategy using the Marketing Mix. Learners will work in teams to create a market research strategy which they will then have to link to the marketing mix. This case study can be used for a number of different qualifications, from GCSE to BTEC.

This full lesson covers the following areas of Learning Aim B of Unit 2: Developing a Marketing Campaign; Market research methods and usage Primary/secondary research Validity/reliability/appropriateness/currency/cost Quantitative/qualitative data Sufficiency and focus of the research Selection and extraction The lesson contains a selection of tasks to engage learners. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson covers the following areas of Learning Aim B: The purpose of market research Rationales Identifying target markets Identifying size, structure and trends Identifying competition Learners will be able to demonstrate their knowledge and skills through a series of tasks. The lesson focuses on application of theory to real-life situations. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson covers the following areas of Learning Aim A: Internal factors External factors (PESTLE) Ethical considerations The lesson contains tasks, videos and graphics to engage learners. The lesson is focused around developing knowledge, skills and behaviour. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson covers, as part of Learning Aim A: Types of market Market segmentation Branding Brand personality Brand image USP Implication of business size on marketing activity Budgetary constraints Availability of specialist staff The lesson contains videos and tasks to engage students. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson, with Excel templates, business information and a teacher’s copy of the completed Cash Flow Forecast, covers how to interpret and create a cash flow forecast as stated in Learning Aim E for Unit 3: Personal and Business Finance.

This full lesson, with two companion handouts, covers Break-Even analysis for Learning Aim E for Unit 3: Personal and Business Finance. The lesson covers: Calculating break-even using contribution per unit Drawing a break-even chart (stage by stage) Understanding the limitations and benefits of using break-even A practice exam question for learners to prepare for assessment.

This full lesson, with two companion spreadsheets (two examples of Balance Sheets) covers Statements of Financial Position for Learning Aim F. The session includes an interactive group task which involves analysing two different statements of financial position. Learners will then have the opportunity to create their own Statement of Financial Position. Please note, Adjustments are only briefly mentioned in this lesson as I have created separate lessons for; prepayments/accruals/depreciation. You will need to supplement this section with your own material or purchase these additional sessions from my TES shop. These are separate lessons due to the amount of time required to cover Adjustments.

This full lesson covers the all content for Learning Aim D for Unit 3: Personal and Business Finance, including; Retained profit New current assets Sale of assets Owner’s capital Loans Crowd funding Mortgages Venture capital Debt factoring Hire purchase Leasing Trade credit Grants Donations Peer-to-peer lending Invoice discounting The lesson contains tasks, examples and links to external media. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson, with companion worksheet, covers Measuring Liquidity for Unit 3: Personal and Business Finance. The lesson covers; Current Ratio (purpose, formula and examples) Liquid Capital/Acid Test Ratio (purpose, formula and examples) Limitations of Ratio analysis. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This worksheet contains 12 examples for learners to work through, 6 for each type of ratio. Learners will have to calculate both ratios and explain the implications of the result. The final task asks learners to write a summary about these types of ratio analysis, linking the calculations to the wider context of the business. Please note the worksheet does not have the formula stated on it as this worksheet is designed to ensure learners do not rely on the formula being given to them. This worksheet is useful for the Level 3 BTEC in Business and A Level Business, amongst other types of qualification.

This full lesson, with tasks and links to external media covers; Capital expenditure (Non-current assets, goodwill, patents, trademarks, brand name) Revenue Expenditure (Inventory, rent, rates, utilities, insurance, administration, salaries, wages, marketing, bank charges, interest paid, depreciation, discount allowed).