This shop, set up in October 2016 aims to provide Business Teaching resources for
BTEC Level 2 Business Studies
GCSE Business Studies
Resources will include, worksheets, lessons and assessment material.
In the future the shop will expand to include A Level Business and Level 3 Business Resources.
This shop, set up in October 2016 aims to provide Business Teaching resources for
BTEC Level 2 Business Studies
GCSE Business Studies
Resources will include, worksheets, lessons and assessment material.
In the future the shop will expand to include A Level Business and Level 3 Business Resources.
Specification
Unit 9 Principles of Marketing - BTEC First
Topic B.1 Researching the market
Types and sources of data, including:
primary and secondary
quantitative and qualitative
Resources
PowerPoint
Worksheet
Answers to Worksheet
PowerPoints and Worksheet for Learning Aim A: Explore the role of marketing within businesses
For Unit 9 Principles of Marketing - BTEC First Business -
Topics covered included:
Topic A.1 Principles of marketing
● Definition of marketing
● Why marketing is important to businesses, including how it is used to gain market
share, develop brand awareness, encourage customer loyalty
● How businesses use marketing, including:
o to understand customer needs
o to keep ahead of competitors
o to communicate effectively with the public
o to increase sales and profitability
● Understand the contribution of marketing to the achievement of corporate objectives
● Understand the use of SMART (specific, measurable, achievable, realistic, timebased) objectives within a marketing plan
Topic A.2 What is a market?
● Be able to identify types of market, including Business to Business (B2B) and
Business to Consumer (B2C)
● Understand the implications of the market targeted for the type of marketing activity
undertaken
● Understand the difference between:
o customer and consumer
o goods and services markets
o capital and consumer goods markets
● Be able to identify and define:
o niche and mass markets
o market and product orientated businesses
● Understand different types of business model including marketing, sales and
advertising
● Understand how orientation of a business affects its choice of marketing, sales or
advertising model
Topic A.3 Principles of branding
● Understand the importance of branding for a business in creating a distinctive
offering for a chosen market
● Understand the different dimensions of a distinctive brand, including the use of logos,
colours, symbols, images and celebrity endorsements
● Understand the benefits to a business of building brands, including extensions, value
and personalit
Specification
Unit 9 Principles of Marketing
Topic A.3 Principles of branding
Understand the benefits to a business of building brands, including extensions, value and personality
Resource Includes
PowerPoint
Worksheet
Worksheet Answers
Branding - its importance and dimensions
Lesson Resources
Powerpoint
worksheet
worksheet answers
Specification
BTEC First Business
Unit 9 Principles of Marketing
Topic A.3 Principles of branding
● Understand the importance of branding for a business in creating a distinctive
offering for a chosen market
● Understand the different dimensions of a distinctive brand, including the use of logos,
colours, symbols, images and celebrity endorsements
A lesson on Business Orientation for Unit 9 Principles of Marketing - BTEC First
Market-Orientated Businesses
Product-Orientated Businesses
Resource includes
PowerPoint
Worksheet
Answers to Worksheet
Topic A.2 What is a market?
Understand how orientation of a business affects its choice of marketing, sales or
advertising model
Lesson explaining the 3 different business models
The Sales Model
The Advertising Model
The Marketing Model
Qualification
For Unit 9 Principles of Marketing - BTEC First Business
Topic A.2 What is a market?
Understand different types of business model including marketing, sales and
advertising
Resource Contains:
PowerPoint
Worksheet
Worksheet Answers
Lesson on Other Types of Markets for BTEC First Business - Unit 9 Principles of Marketing
Topic covers
Goods and Services Markets
Capital and Consumer Goods Markets
Niche and Mass Markets
Consumers and customers
Resource Contains
Lesson power
Worksheet
Worksheet answers
Links to Specification for BTEC First Business -Unit 9 Principles of Marketing
Topic A.2 What is a market?
Understand the difference between:
customer and consumer
goods and services markets
capital and consumer goods markets
Be able to identify and define:
niche and mass markets
market and product orientated businesses
A lesson and worksheet resource for B2B and B2C Markets - BTEC first - Unit 9 Principles of Marketing
Covers Topic A.2 What is a market?
Be able to identify types of market, including Business to Business (B2B) and
Business to Consumer (B2C)
Resource includes
Powerpoint
Worksheet
Answer
Lesson / Revision for Corporate Objectives and SMART Objectives
Linked to BTEC Business Unit 9 Principles of Marketing
Learning Aim A.1 Principles of marketing
Contains PowerPoint with notes and links to work sheet
Answer sheet provided
A lesson or revision activity on the first topic of Unit 9 Principles of Marketing
BTEC First Business
Resource contains a powerpoint with activities including:
pair activity - define terms
guess the brand activity
class discussion based on images of unsuccessful products
There is a supporting worksheet along with an answer sheet
The lesson covers the following learning aim for Unit 9 Principles of Marketing
Topic A.1 Principles of marketing
● Definition of marketing
● Why marketing is important to businesses, including how it is used to gain market
share, develop brand awareness, encourage customer loyalty
● How businesses use marketing, including:
o to understand customer needs
o to keep ahead of competitors
o to communicate effectively with the public
o to increase sales and profitability
Client Brief for learners to use to create their own website
Learners to create a new website for a recently refurbished Gastro Pub / Restaurant called “The Stag”
Task broken down into 3 mini tasks for learners
Picture resources included for students to use in their website design.
An example submission to discuss with students to help them structure their report and understand grading criteria.
Example is for Assignment 1 Developing and Esports Idea
Task 2 - Electronic Report on an Esports Enterprise Idea
Contains a complete report with notes to the side to indicate where assessment criteria is potentially being met.
Links to criteria
B.P3 Interpret findings from the market research activities undertaken to meet the specific objectives for an esports enterprise idea.
B.P4 Develop a credible esports enterprise idea through the use of primary and secondary research activities that meets selected objectives
B.M1 Analyse the findings of the market research activities to meet the specific objectives for an esports enterprise idea.
B.D2 Evaluate market research data to meet specific objectives by validating findings for an esports enterprise idea.
Unit 3: Enterprise and Entrepreneurship in Esports
Learning Aim – A1 Esports Enterprises and Purpose
PowerPoint covering key information for Learning Aim A1
Covers material on :
Different types of esports enterprise, including
Playing
Product
Analytics
Marketing
Management
Content
Support
Types of Enterprise
Legal Formats
Compliance
Purpose of business
Includes task to prepare for assignment on last slide.
Images removed for copywrite reasons, you will need to add your own images e.g. business logos.
Images used from pixabay.com are royalty free.
Teaching Materials for UNIT 1: INTRODUCTION TO ESPORTS
Learning aim A: Understand the organisation of Esports and traditional sports industries in the UK and globally
A1 Organisation and structure of Esports in the UK
Includes Powerpoint containing notes and class activities for
Definition of esports and its classification under UK law.
Involvement of the UK Government, e.g. Department for Digital, Culture, Media & Sport (DCMS).
British Esports Association.
Esports and the wider video game industry.
The Association for UK Interactive Entertainment (Ukie).
The National University Esports League (NUEL).
National Student Esports (NSE).
Commercial versus not-for-profit organisations.
Tournament organisers, e.g. ESL, Gfinity, epic.LAN, GAME/Insomnia.
This is a resource I use for BTEC Level 2 Unit 8 Recruitment, Selection and Employment as a class activity to help students gain skills in completing an application form.
The document is 4 pages long and contains sections on
Post Applied for
Personal details
Education and Training
Employment History
Supporting Statement
References
The resource could also be used for school wide sessions on employability.
This resource is a revision booklet for BTEC Business Level 3 - Unit 3 Personal and Business Finance
The booklet covers Learning aim E - Break Even and Cash flow forecasts.
Cash Flow Forecasts (E1)
Break-Even analysis (E2)
The student booklet contains revision activities and exam style questions.
The teacher answer booklet contains answers to all the revision activities and mark schemes for the exam style questions.
I am currently working on revision booklets for the other Learning Aims for this unit.
A resource which was originally designed as a class activity for BTEC level 2 learners but can be used as part of a tutorial lesson on career planning.
The resource contains a lesson powerpoint - includes discussion on job versus career - skills audit activity and career development planning activity.
Worksheet templates are provided for the skills audit and career planning activity.
If used with BTEC level 2 learners, then the resource will help learners prepare for learning aim C and criteria
1C.6 - Produce, with guidance, a personal career development plan (learners can use templates for assessment )
2C.P6 Produce a realistic personal career development plan (learners will need to create their own template but can use templates included as part of a lesson activity)
2C.M5 Produce a realistic personal carer development plan showing independent research and planning (learners will research and design own career plan and research their career paths independently)
A Cash Case Study for (BTEC First (2012) Level 2 Business - Unit 2 - Finance For Business)
The resource includes a case study based on two students forming a partnership and planning to open a café.
The students use the case study and spreadsheet template to create a cash flow.
There is an evaluation worksheet which gets students to analyse the cash flow
The students can then identify changes to the forecast to make the business end the year with a surplus.
Answers are provided for the cashflow forecast and evaluation worksheet.
This 9 page workbook covers budgeting for the BTEC First 2012 Level 2 Business - Unit 2 Finance for Business.
The resource also includes an answer booklet.
The resource covers:
The purpose of budgeting in setting expenditure and revenue budgets
The difference between budgeting and budgetary control (checking performance against plan)
