Lesson Plan Topic: Marketing mix Product - ‘MS word doc.’ Lesson Objective: are shared with the students for awareness and expectation of lesson outcome. At the end of the lesson, the students will be able to; Explain Product: •• The costs and benefits of developing new products •• Brand image; impact on sales and customer loyalty •• The role of packaging •• The product life cycle: main stages and extension strategies; draw and interpret a product life cycle diagram •• How stages of the product life cycle can influence marketing decisions, e.g. promotion and pricing decisions. NB: You can add your school name, and logo on top, you own name, date, and class year, term and week. Also, you can rejig it for more than a lesson by adjusting up the objectives, Plenary and lesson starter etc.

Complete Lesson. **Topic: ** The role of market research and methods used ‘ppt’ IGCSE, ‘ppt’ ** IGCSE Business Studies syllabus. *.Engage your students, relax, and simply guide them as they work and learn. Class Activity. Questions and Answers. Lesson Objectives; At the completion of the lesson, the students should be able to; Describe Market-orientated businesses (uses of market research information to a business)• Primary research and secondary research (benefits and limitations of each) • Methods of primary research, e.g. postalquestionnaire, online survey, interviews, focus groups• The need for sampling • Methods of secondary research, e.g. online, accessing government sources, paying for commercial market research reports • Factors influencing the accuracy of market research data.

Lesson Plan. This lesson plan that can be used directly or adapted by any teacher to suite his or her school’s need. It can be used together with the Topics to be covered and the work scheme. LESSON OBJECTIVE: At the end of the lesson the students should be able to: 1.3.2 The methods and problems of measuring business size: • Methods of measuring business size, e.g. number of people employed, value of output, capital employed (profit is not a method of measuring business size) • Limitations of methods of measuring business size

Lesson Plan Topic: Partnership Business Lesson Plan ‘MS word doc.’ IGCSE Business Studies & Economics. Lesson Objective: are shared with the students for awareness and expectation of lesson outcome. At the end of the lesson, the students will be able to; Identify Partnership business organization and the main features of Partnership business organisation: •• Differentiate between unincorporated businesses and limited companies •• Explain the concepts of risk, ownership and limited liability •• Recommend and justify Partnership form of business organisation to owners/management in a given situation. NB: Add your school’s name, and logo on top, you own name, date, and class year, term and week, etc.

Lesson Plan. This lesson plan that can be used directly or adapted by any teacher to suite his or her school’s need. It can be used together with the Topics to be covered and the work scheme. LESSON OBJECTIVE: At the end of the lesson the students should be able to: 1.3.4 Why some (new or established) businesses fail: • Causes of business failure, e.g. lack of management skills, changes in the business environment • Why new businesses are at a greater risk of failing

1.4.1 The main features of: • Private limited companies • Concepts of risk, ownership and limited liability • Recommend and justify Private limited companies as a suitable form of business organisation to owners/management in a given situation Lesson Plan. This lesson plan that can be used directly or adapted by any teacher to suite his or her school’s need. It can be used together with the Topics to be covered and the work scheme.

Lesson Plan Topic: Sole Trader Lesson Plan ‘MS word doc.’ IGCSE Business Studies & Economics Lesson Objective: are shared with the students for awareness and expectation of lesson outcome. At the end of the lesson, the students will be able to; Identify the Sole Trader business and the main features of Sole Trader business: •• Differentiate between unincorporated businesses and limited companies •• Explain the concepts of risk, ownership and limited liability of Sole Trader •• Recommend and justify a Sole Trader business organisation to owners/management in a given situation. NB: Add your school’s name, and logo on top, you own name, date, and class year, term and week, etc.

Lesson Plan. This lesson plan that can be used directly or adapted by any teacher to suite his or her school’s need. It can be used together with the Topics to be covered and the work scheme. LESSON OBJECTIVE: At the end of the lesson the students should be able to: 1.4.1 The main features of: • Joint ventures • Concepts of risk, ownership and limited liability • Recommend and justify Joint ventures as a suitable form of business organisation to owners/management in a given situation

Lesson Plan IGCSE Bus. Studies () Year 10 Week 7 c Term 1, 2017- 2019 Syllabus This lesson plan will save you valuable preparation time. It can be used directly or adapted by any teacher to suite his or her school’s need. It can be used together with the Topics to be covered and the work scheme for syllabus 2017-19. LESSON OBJECTIVE: At the end of the lesson the students should be able to: 1.5.3 Demonstrate an awareness of the differences in the aims and objectives of private sector and public sector enterprises

Lesson Plan Topic: Technology and the marketing mix - ‘MS word doc.’ Lesson Objective: are shared with the students for awareness and expectation of lesson outcome. At the end of the lesson, the students will be able to; Explain Technology and the marketing mix: •• Define and explain the concept of e-commerce •• The opportunities and threats of e-commerce to business and consumers. •• Use of the internet and social media networks for promotion. NB: You can add your school name, and logo on top, you own name, date, and class year, term and week. Also, you can rejig it for more than a lesson by adjusting up the objectives, Plenary and lesson starter etc.

Complete Lesson Enterprise Entrepreneurship Business Plan and Measuring Business Size* ’ppt’ IGCSE Economics & Business Studies. I have consistently produced A*s, As, and Bs. You can replicate my results with my up-to-date notes, *Engage your students, relax, and simply guide them as they work and learn. Questions at the end. Answers provided. *Engage your students, relax, and simply guide them as they work and learn to excel. Class Activities, with Answers Lesson Objectives At the completion of the lesson, the students should be able to. Enterprise and entrepreneurship: • Characteristics of successful entrepreneurs • Contents of a business plan and how business plans assist entrepreneurs • Why and how governments support business start-ups, e.g. grants, training schemes. The methods and problems of measuring business size: • Methods of measuring business size, e.g. number of people employed, value of output, capital employed (profit is not a method of measuring business size) • Limitations of methods of measuring business size Do the Class Activities. Answers provided.

Lesson Plan Topic: Franchises and Joint ventures Lesson Plan ‘MS word doc.’ IGCSE Business Studies. Lesson Objective: are shared with the students for awareness and expectation of lesson outcome. At the end of the lesson, the students will be able to; Identify a Franchises and Joint ventures business organization, and their main features of a Franchises and Joint ventures businesses •• their advantages and disadvantages. Concepts of risk, ownership and limited liability •• Recommend and justify Franchises and Joint ventures business organisation to owners/management in a given situation. NB: Add your school’s name, and logo on top, your name, date, and class year, term and week, etc. You can also separate it into two Lesson Plans - Franchises and Joint ventures!

Lesson Plan. This lesson plan will save you valuable preparation time. It can be used directly or adapted by any teacher to suite his or her school’s need. It can be used together with the Topics to be covered and the work scheme for syllabus 2017-19. LESSON OBJECTIVE: At the end of the lesson the students should be able to: 1.5.2 identify and describes the role of stakeholder groups involved in business activity: • Main internal and external stakeholder groups • Objectives of different stakeholder groups • Use examples to illustrate these objectives and how they might conflict

Lesson Plan. This lesson plan that can be used directly or adapted by any teacher to suite his or her school’s need. It can be used together with the Topics to be covered and the work scheme. LESSON OBJECTIVE: At the end of the lesson the students should be able to: 1.4.1 The main features of: • Public Corporation • Concepts of risk, ownership and limited liability ��� Recommend and justify Joint ventures as a suitable form of business organisation to owners/management in a given situation

Lesson Plan Topic: Business objectives and stakeholder objectives - ‘MS word doc.’ Lesson Objective: are shared with the students for awareness and expectation of lesson outcome. At the end of the lesson, the students will be able to; Understand that Businesses can have several objectives and the importance of them can change. •• Need for business objectives and the importance of them. •• Different business objectives, e.g. survival, growth, profit and market share •• Objectives of social enterprises. The role of stakeholder groups involved in business activity. •• Main internal and external stakeholder groups •• Objectives of different stakeholder groups. •• How these objectives might conflict with each other, use examples. Differences in the objectives of private sector and public sector enterprises. NB: You can add your school name, and logo on top, you own name, date, and class year, term and week. Also, you can rejig it for more than a lesson topic by adjusting up the objectives, Plenary and lesson starter etc.

Lesson Plan Topic: Marketing mix Promotion - ‘MS word doc.’ Lesson Objective: are shared with the students for awareness and expectation of lesson outcome. At the end of the lesson, the students will be able to; Explain promotion: •• The aims of promotion •• Different forms of promotion and how they influence sales, e.g. advertising, sales promotion •• The need for cost-effectiveness in spending the Marketing budget on promotion. NB: You can add your school name, and logo on top, you own name, date, and class year, term and week. Also, you can rejig it for more than a lesson by adjusting up the objectives, Plenary and lesson starter etc.

Lesson Plan IGCSE Bus. Studies () Year 10 Week 7 c Term 1, 2017- 2019 Syllabus This lesson plan will save you valuable preparation time. It can be used directly or adapted by any teacher to suite his or her school’s need. It can be used together with the Topics to be covered and the work scheme for syllabus 2017-19. LESSON OBJECTIVE: At the end of the lesson the students should be able to: 3.3.3 describe Place – distribution channels: • Advantages and disadvantages of different channels • Recommend and justify an appropriate distribution channel in given circumstances

Lesson Plan Topic: Marketing strategy - ‘MS word doc.’ Lesson Objective: are shared with the students for awareness and expectation of lesson outcome. At the end of the lesson, the students will be able to; Justify marketing strategies appropriate to a given situation: •• Importance of different elements of the marketing mix in influencing consumer decisions in given circumstances. •• Recommend and justify an appropriate marketing strategy in given circumstances. The nature and impact of legal controls related to marketing: •• Impact of legal controls on marketing strategy, e.g. misleading promotion, faulty and dangerous goods. The opportunities and problems of entering new foreign markets: •• Growth potential of new markets in other countries •• Problems of entering foreign markets, e.g. cultural differences and lack of knowledge •• Benefits and limitations of methods to overcome such problems, e.g. joint ventures, licensing. NB: You can add your school name, and logo on top, you own name, date, and class year, term and week. Also, you can rejig it for more than a lesson by adjusting up the objectives, Plenary and lesson starter etc.

Lesson Plan IGCSE Bus. Studies () Year 10 Week 7 c Term 1, 2017- 2019 Syllabus This lesson plan will save you valuable preparation time. It can be used directly or adapted by any teacher to suite his or her school’s need. It can be used together with the Topics to be covered and the work scheme for syllabus 2017-19. LESSON OBJECTIVE: At the end of the lesson the students should be able to: 3.3.5 describe Technology and the marketing mix: • Define and explain the concept of e-commerce • The opportunities and threats of e-commerce to business and consumers • Use of the internet and social networks for promotion

Lesson Plan Topic: Achieving quality production - ‘MS word doc.’ Lesson Objective: are shared with the students for awareness and expectation of lesson outcome. At the end of the lesson, the students will be able to; Define Price: •• identify the Pricing methods (benefits and limitations of different methods), e.g. cost plus, competitive, penetration, skimming, and promotional •• Recommend and justify an appropriate pricing method in given circumstances •• Understand the significance of price elasticity: difference between price elastic demand and price inelastic demand; importance of the concept in pricing decisions (knowledge of the formula and calculations of PED will not be assessed) NB: You can add your school name, and logo on top, you own name, date, and class year, term and week. Also, you can rejig it for more than a lesson by adjusting up the objectives, Plenary and lesson starter etc.