Lesson Plan Topic: Achieving quality production - ‘MS word doc.’ Lesson Objective: are shared with the students for awareness and expectation of lesson outcome. At the end of the lesson, the students will be able to; Explain the role of marketing. •• Identifying customer needs •• Satisfying customer needs. •• Maintaining customer loyalty •• Building customer relationships. Market changes. •• Why customer/consumer spending patterns may change. •• The importance of changing customer needs •• Why some markets have become more competitive •• How businesses can respond to changing spending patterns and increased competition. Concepts of niche marketing and mass marketing. •• Benefits and limitations of both approaches to marketing. How and why market segmentation is undertaken. •• What are the, e.g. according to age, socio-economic grouping, location, Gender •• Potential benefits of segmentation to business. •• Recommend and justify an appropriate method of segmentation in given circumstances NB: You can add your school name, and logo on top, you own name, date, and class year, term and week. Also, you can rejig it for more than a lesson by adjusting up the objectives, Plenary and lesson starter etc.

A power point presentation on all you need to teach on ‘3.4.3 Opportunities and Problems of Entering New Markets abroad.’ IGCSE Business Studies syllabus 2017 - 2019. Lesson Objectives At the end of the lesson students should be able to: 3.4.3 The opportunities and problems of entering new markets abroad: • Growth potential of new markets in other countries • Problems of entering foreign markets, e.g. cultural differences and lack of knowledge • Benefits and limitations of methods to overcome such problems, e.g. joint ventures • Do the Short Responses Questions with Answers provided at the end of the presentation.

Business Studies Work Sheet on Needs and sources of finance, Cambridge IGCSE: This Work Sheet will help your students to practice, study and revise as they work towards getting ready for the school and for the IGCSE Business Studies examinations on syllabus 2017 - 2019. It is good to help Teachers engage Students’ for meaning learning. Teachers can guide students in the use of this worksheet alone or in pairs. They can also consult their text books while you enjoy a relatively free and easy learning environment in your class room.

Lesson Plan Topic: Franchises and Joint ventures Lesson Plan ‘MS word doc.’ IGCSE Business Studies. Lesson Objective: are shared with the students for awareness and expectation of lesson outcome. At the end of the lesson, the students will be able to; Identify a Franchises and Joint ventures business organization, and their main features of a Franchises and Joint ventures businesses •• their advantages and disadvantages. Concepts of risk, ownership and limited liability •• Recommend and justify Franchises and Joint ventures business organisation to owners/management in a given situation. NB: Add your school’s name, and logo on top, your name, date, and class year, term and week, etc. You can also separate it into two Lesson Plans - Franchises and Joint ventures!

Lesson Plan Topic: Business objectives and stakeholder objectives - ‘MS word doc.’ Lesson Objective: are shared with the students for awareness and expectation of lesson outcome. At the end of the lesson, the students will be able to; Understand that Businesses can have several objectives and the importance of them can change. •• Need for business objectives and the importance of them. •• Different business objectives, e.g. survival, growth, profit and market share •• Objectives of social enterprises. The role of stakeholder groups involved in business activity. •• Main internal and external stakeholder groups •• Objectives of different stakeholder groups. •• How these objectives might conflict with each other, use examples. Differences in the objectives of private sector and public sector enterprises. NB: You can add your school name, and logo on top, you own name, date, and class year, term and week. Also, you can rejig it for more than a lesson topic by adjusting up the objectives, Plenary and lesson starter etc.

Lesson Plan Topic: Marketing strategy - ‘MS word doc.’ Lesson Objective: are shared with the students for awareness and expectation of lesson outcome. At the end of the lesson, the students will be able to; Justify marketing strategies appropriate to a given situation: •• Importance of different elements of the marketing mix in influencing consumer decisions in given circumstances. •• Recommend and justify an appropriate marketing strategy in given circumstances. The nature and impact of legal controls related to marketing: •• Impact of legal controls on marketing strategy, e.g. misleading promotion, faulty and dangerous goods. The opportunities and problems of entering new foreign markets: •• Growth potential of new markets in other countries •• Problems of entering foreign markets, e.g. cultural differences and lack of knowledge •• Benefits and limitations of methods to overcome such problems, e.g. joint ventures, licensing. NB: You can add your school name, and logo on top, you own name, date, and class year, term and week. Also, you can rejig it for more than a lesson by adjusting up the objectives, Plenary and lesson starter etc.

Lesson Plan Topic: Business finance needs and sources - ‘MS word doc.’ Lesson Objective: are shared with the students for awareness and expectation of lesson outcome. At the end of the lesson, the students will be able to; Identify the need for business finance: •• The main reasons why businesses need finance, e.g. start-up capital, capital for expansion and additional working capital •• Understand the difference between short-term and long-term finance needs. The main sources of finance: •• Internal sources and external sources with examples •• Short-term and long-term sources with examples, e.g. overdraft for short-term finance and debt or equity for long-term finance •• Importance of alternative sources of capital, e.g. micro-finance, crowd-funding •• The main factors considered in making the financial choice, e.g. size and legal form of business, amount required, length of time, existing loans •• Recommend and justify appropriate source(s) of finance in given circumstances. NB: You can add your school name, and logo on top, you own name, date, and class year, term and week. Also, you can rejig it for more than a lesson by adjusting up the objectives, Plenary and lesson starter etc.

LESSON PLAN Topic: Fiscal - policyTaxes & Government Spending IGCSE - Economics & Business Studies - ‘MS word doc.’ Lesson Objective: are shared with the students for awareness and expectation of lesson outcome. At the end of the lesson, the students will be able to; Define the budget. Identify and explain reasons for government spending. reasons for taxation. Classification of taxes. Principles of taxation. Impact of taxation- definition of fiscal policy. Fiscal policy measures and the effects of fiscal policy on government macroeconomic aims. NB: You can add your school name, and logo on top, you own name, date, and class year, term and week. Also, you can rejig it for more than a lesson topic by editing the objectives, Plenary and lesson starter etc.

A whole lesson on this topic as stated. It is all you need to teach on this topic for IGCSE Business Studies syllabus 2017 - 2019. It is good for Teaching and Students’ note taking and class works. Lesson Objectives: At the end of the lesson, students should be able to: 4.1.3 describe how technology has changed production methods, e.g. using computers in manufacturing and design • Benefits of increasing efficiency and how to increase it, e.g. increasing productivity by automation and technology, improved labour skills. • Do the ‘Test Yourself Questions and Exam Practice Questions’.

Lesson Plan Topic: Classification of businesses - ‘MS word doc.’ Lesson Objective: are shared with the students for awareness and expectation of lesson outcome. At the end of the lesson, the students will be able to; Classify Business activity in terms of primary, secondary and tertiary sectors: •• Basis of business classification, using examples to illustrate the classification •• Reasons for the changing importance of business classification, e.g. in developed and developing economies. Classify business enterprises between private sector and public sector in a mixed economy. NB: You can add your school name, and logo on top, you own name, date, and class year, term and week. Also, you can rejig it for more than a lesson by adjusting up the objectives, Plenary and lesson starter etc.

Lesson Plan Topic: Marketing mix Product - ‘MS word doc.’ Lesson Objective: are shared with the students for awareness and expectation of lesson outcome. At the end of the lesson, the students will be able to; Explain Product: •• The costs and benefits of developing new products •• Brand image; impact on sales and customer loyalty •• The role of packaging •• The product life cycle: main stages and extension strategies; draw and interpret a product life cycle diagram •• How stages of the product life cycle can influence marketing decisions, e.g. promotion and pricing decisions. NB: You can add your school name, and logo on top, you own name, date, and class year, term and week. Also, you can rejig it for more than a lesson by adjusting up the objectives, Plenary and lesson starter etc.

Lesson Plan Topic: Partnership Business Lesson Plan ‘MS word doc.’ IGCSE Business Studies & Economics. Lesson Objective: are shared with the students for awareness and expectation of lesson outcome. At the end of the lesson, the students will be able to; Identify Partnership business organization and the main features of Partnership business organisation: •• Differentiate between unincorporated businesses and limited companies •• Explain the concepts of risk, ownership and limited liability •• Recommend and justify Partnership form of business organisation to owners/management in a given situation. NB: Add your school’s name, and logo on top, you own name, date, and class year, term and week, etc.

Lesson Plan Topic: Technology and the marketing mix - ‘MS word doc.’ Lesson Objective: are shared with the students for awareness and expectation of lesson outcome. At the end of the lesson, the students will be able to; Explain Technology and the marketing mix: •• Define and explain the concept of e-commerce •• The opportunities and threats of e-commerce to business and consumers. •• Use of the internet and social media networks for promotion. NB: You can add your school name, and logo on top, you own name, date, and class year, term and week. Also, you can rejig it for more than a lesson by adjusting up the objectives, Plenary and lesson starter etc.

Lesson Plan Topic: Marketing mix Promotion - ‘MS word doc.’ Lesson Objective: are shared with the students for awareness and expectation of lesson outcome. At the end of the lesson, the students will be able to; Explain promotion: •• The aims of promotion •• Different forms of promotion and how they influence sales, e.g. advertising, sales promotion •• The need for cost-effectiveness in spending the Marketing budget on promotion. NB: You can add your school name, and logo on top, you own name, date, and class year, term and week. Also, you can rejig it for more than a lesson by adjusting up the objectives, Plenary and lesson starter etc.

Lesson Plan Topic: Achieving quality production - ‘MS word doc.’ Lesson Objective: are shared with the students for awareness and expectation of lesson outcome. At the end of the lesson, the students will be able to; Define Price: •• identify the Pricing methods (benefits and limitations of different methods), e.g. cost plus, competitive, penetration, skimming, and promotional •• Recommend and justify an appropriate pricing method in given circumstances •• Understand the significance of price elasticity: difference between price elastic demand and price inelastic demand; importance of the concept in pricing decisions (knowledge of the formula and calculations of PED will not be assessed) NB: You can add your school name, and logo on top, you own name, date, and class year, term and week. Also, you can rejig it for more than a lesson by adjusting up the objectives, Plenary and lesson starter etc.

Lesson Plan Topic: Price Elasticity of Demand (PED)Lesson Plan IGCSE Economics- ‘MS word doc.’ Lesson Objective: are shared with the students for awareness and expectation of lesson outcome. At the end of the lesson, the students will be able to; LESSON OBJECTIVE: are shared with the student for awareness and expectation of lesson outcome. At the end of the lesson, the students will be able to; Define price elasticity of demand (PED). Calculate PED using the formula and interpret the significance of the result. Draw and interpret demand curve diagrams to show different PED. Determinants of PED -The key influences on whether demand is elastic or inelastic. PED and total spending on a product/revenue -The relationship between PED and total spending on a product/revenue, both in a diagram and as a calculation. Significance of PED - The implications for decision making by consumers, producers and government NB: You can add your school name, and logo on top, you own name, date, and class year, term and week. Also, you can rejig it for more than a lesson topic by editing the objectives, Plenary and lesson starter etc.

A whole lesson on this topic as stated. It is all you need to teach on this topic for IGCSE Business Studies syllabus 2017 - 2019. It is good for Teaching and Students’ note taking and class works. Lesson Objectives: At the end of the lesson, students should be able to: 4.1.2 Identify and describe main methods of production: • Explain the features, benefits and limitations of job, batch and flow production • Recommend and justify an appropriate production method for a given situation • Engage the ‘Work Sheet’ at the end of the  presentation.

Whole Lesson: A whole lesson on this topic as stated. It is all you need to teach on this topic for IGCSE Business Studies syllabus 2017 - 2019. It is good for Teaching and Students’ note taking and class works. Lesson Objectives: At the end of the lesson, students should be able to : • 1.3.2 Identify and explain Methods of measuring business size, e.g. number of people employed, value of output, capital employed (profit is not a method of measuring business size) • Explain the limitations of methods of measuring business size • 1.3.3 Identify and explain why the owners of a business may want to expand the business • Differentiate ways in which businesses can grow • Problems linked to business growth and how these might be overcome 1.3.4 Identify and explain why some (new or established) businesses fail: • Identify and explain the causes of business failure, e.g. lack of management skills, changes in the business environment • Explain why new businesses are at a greater risk of failing Do the class activities provided with answers at the end of the presentation.

Lesson Plan Topic: Recruitment, selection and training of employees - ‘MS word doc.’ Lesson Objective: are shared with the students for awareness and expectation of lesson outcome. At the end of the lesson, the students will be able to; Explain the Recruitment and selecting employees: •• Recruitment and selection methods. •• Difference between internal recruitment and external recruitment •• Main stages in recruitment and selection of employees •• Recommend and justify who to employ in given circumstances •• Benefits and limitations of part-time employees and full-time employees. The importance of training and the methods of training: •• Importance of training to a business and to employees •• Benefits and limitations of induction training, on-the-job training and off-the-job training Why reducing the size of the workforce might be necessary: •• Difference between dismissal and redundancy with examples •• Understand situations in which downsizing the workforce might be necessary, e.g. automation or reduced demand for products •• Recommend and justify which employees to make redundant in given circumstances. Legal controls over employment issues and their impact on employers and employees. •• Legal controls over employment contracts, unfair dismissal, discrimination, health and safety, legal minimum wage NB: You can add your school name, and logo on top, you own name, date, and class year, term and week. Also, you can rejig it for more than a lesson by adjusting the topics and objectives, Plenary and lesson starter etc.

Lesson Plan Topic: Statement of financial position - ‘MS word doc.’ Lesson Objective: are shared with the students for awareness and expectation of lesson outcome. At the end of the lesson, the students will be able to; Identify the main elements of a statement of financial position: •• The main classifications of assets and liabilities, using examples. Interpret a simple statement of financial position and make deductions from it, e.g. how a business is financing its activities and what assets it owns, sale of inventories to raise finance (constructing statements of financial position will not be assessed) NB: You can add your school name, and logo on top, you own name, date, and class year, term and week. Also, you can rejig it for more than a lesson topic by adjusting up the objectives, Plenary and lesson starter etc.