Pricing Decisions in Global Marketing Lecture Whether dealing with a single home-country market or multiple country markets, marketing managers must develop pricing objectives as well as strategies for achieving those objectives. Remember: Price is an independent variable; as a marketing tactic, managers can raise, lower, or maintain prices as part of the overall marketing strategy. However, a number of pricing issues are unique to global marketing. The pricing strategy for a particular product may vary from country to country; a product may be positioned as a low-priced, mass-market product in some countries and a premium-priced, niche product in others From the above it is clear that Pricing Decisions in Global Marketing Lecture is very important. With the help of this teaching resources you will be able to explain your students what is it Pricing Decisions in Global Marketing teaching resources will suite any teacher/lecturer or tutor who is going or planning to conduct Pricing Decisions in Global Marketing Lecture or Seminar. LEARNING OBJECTIVES OF THE LECTURE: 1 Review the basic product concepts that underlie a successful global marketing product strategy. 2 Identify the different pricing strategies and objectives that influence decisions about pricing products in global markets. 3 Summarize the various Incoterms that affect the final price of a product. 4 List some of the environmental influences that impact prices. 5 Apply the ethnocentric/polycentric/geocentric framework to decisions regarding price. 6 Explain some of the tactics global companies can use to combat the problem of gray market goods. 7 Assess the impact of dumping on prices in global markets. 8 Compare and contrast the different types of price fixing. 9 Explain the concept of transfer pricing. 10 Define countertrade and explain the various forms it can take. By purchasing this teaching resource, you will get: 1 Pricing Decisions in Global Marketing Lecture PowerPoint Presentation 1 Teaching Gide for the Lecture/Seminar 1 Test bank for Pricing Decisions in Global Marketing with 105 different questions. Once you will purchase please write your comments and subscribe to my store in order to be up to date with new teaching resources.

Brand and Product Decisions in Global Marketing Lecture The product P of the marketing mix is at the heart of the challenges and opportunities facing global companies today: Management must develop product and brand policies and strategies that are sensitive to market needs, competition, and the company’s ambitions and resources on a global scale. Effective global marketing often entails finding a balance between the payoff from extensively adapting products and brands to local market preferences and the benefits that come from concentrating company resources on relatively standardized global products and brands. Brand and Product Decisions in Global Marketing Lecture is very important. With the help of this teaching resources you will be able to explain your students what is it Brand and Product Decisions in Global Marketing teaching resources will suite any teacher/lecturer or tutor who is going or planning to conduct Brand and Product Decisions in Global Marketing Lecture or Seminar. LEARNING OBJECTIVES OF THE LECTURE: 1 Review the basic product concepts that underlie a successful global marketing product strategy. 2 Compare and contrast local products and brands, international products and brands, and global products and brands. 3 Explain how Maslow’s needs hierarchy helps global marketers understand the benefits sought by buyers in different parts of the world. 4 Outline the importance of “country of origin” as a brand element. 5 List the five strategic alternatives that marketers can utilize during the global product planning process. 6 Explain the new-product continuum and compare and contrast the different types of innovation. By purchasing this teaching resource, you will get: 1 Brand and Product Decisions in Global Marketing Lecture PowerPoint Presentation 1 Teaching Gide for the Lecture/Seminar 1 Test bank for Brand and Product Decisions in Global Marketing with 115 different questions. Once you will purchase please write your comments and subscribe to my store in order to be up to date with new teaching resources.

Global Market-Entry Strategies Licensing Investment and Strategic Alliances in Global Marketing Lecture Global Market-Entry Strategies Licensing Investment and Strategic Alliances in Global Marketing Lecture is very important. With the help of this teaching resources you will be able to explain your students what is it Global Market-Entry Strategies Licensing Investment and Strategic Alliances in Global Marketing teaching resources will suite any teacher/lecturer or tutor who is going or planning to conduct Global Market-Entry Strategies Licensing Investment and Strategic Alliances in Global Marketing Lecture or Seminar. LEARNING OBJECTIVES OF THE LECTURE: 1 Explain the advantages and disadvantages of using licensing as a market-entry strategy. 2 Compare and contrast the different forms that a company’s foreign investments can take. 3 Discuss the factors that contribute to the successful launch of a global strategic partnership. 4 Identify some of the challenges associated with partnerships in developing countries. 5 Describe the special forms of cooperative strategies found in Asia. 6 Explain the evolution of cooperative strategies in the twenty-first century. 7 Use the market expansion strategies matrix to explain the strategies used by the world’s biggest global companies. By purchasing this teaching resource, you will get: 1 Importing Exporting and Sourcing in Global Marketing Lecture PowerPoint Presentation 1 Teaching Gide for the Lecture/Seminar 1 Test bank for Importing Exporting and Sourcing in Global Marketing Lecture with 115 different questions. Once you will purchase please write your comments and subscribe to my store in order to be up to date with new teaching resources.

Importing Exporting and Sourcing in Global Marketing Lecture Few countries have witnessed economic growth as sustained and incredible as the East-Asian countries over the last 30 years. If the 21st century will be defined as the Asian Century, then the key to this achievement can be traced back to Japan’s recipe for economic success. Soon after 1860, when the country was forced to open up, Japan’s traditional cotton textile industry was wiped out by European goods. By 1914, however, the country was selling half of its automated cotton-spinner produced yarn abroad, accounting for about a quarter of the global cotton yarn exports. Importing Exporting and Sourcing in Global Marketing Lecture is very important. With the help of this teaching resources you will be able to explain your students what is it Importing Exporting and Sourcing in International Marketing. This Importing Exporting and Sourcing in Global Marketing teaching resources will suite any teacher/lecturer or tutor who is going or planning to conduct Importing Exporting and Sourcing in Global Marketing Lecture or Seminar. LEARNING OBJECTIVES OF THE LECTURE: 1 Compare and contrast export selling and export marketing. 2 Identify the stages a company goes through, and the problems it is likely to encounter, as it gains experience as an exporter. 3 Describe the various national policies that pertain to exports and imports. 4 Explain the structure of the Harmonized Tariff System. 5 Describe the various organizations that participate in the export process. 6 Identify home-country export organization considerations. 7 Identify market-country export organization considerations. 8 Discuss the various payment methods that are typically used in trade financing. 9 Identify the factors that global marketers consider when making sourcing decisions. By purchasing this teaching resource, you will get: 1 Importing Exporting and Sourcing in Global Marketing Lecture PowerPoint Presentation 1 Teaching Gide for the Lecture/Seminar 1 Test bank for Importing Exporting and Sourcing in Global Marketing Lecture with 112 different questions. Once you will purchase please write your comments and subscribe to my store in order to be up to date with new teaching resources.

Segmentation Targeting and Positioning in Global Marketing Lecture is very important. With the help of this teaching resources you will be able to explain your students what is it Segmentation Targeting and Positioning in International Marketing. This Segmentation Targeting and Positioning in Global Marketing teaching resources will suite any teacher/lecturer or tutor who is going or planning to conduct Segmentation Targeting and Positioning Lecture or Seminar. LEARNING OBJECTIVES OF THE LECTURE: 1 Identify the variables that global marketers can use to segment global markets and give an example of each. 2 Explain the criteria that global marketers use to choose specific markets to target. 3 Understand how global marketers use a product-market grid to make targeting decisions. 4 Compare and contrast the three main target market strategy options. 5 Describe the various positioning options available to global marketers. By purchasing this teaching resource, you will get: 1 Segmentation Targeting and Positioning Lecture PowerPoint Presentation 1 Teaching Gide for the Lecture/Seminar 1 Test bank for Segmentation Targeting and Positioning in Global Marketing with 101 different questions. Once you will purchase please write your comments and subscribe to my store in order to be up to date with new teaching resources.

Global marketing activities take place within the political environment of governmental institutions, political parties, and organizations through which a country’s people and rulers exercise power. That is why Political, Legal, and Regulatory Environments is very important. With the help of this teaching resources you will be able to explain your students what is it Political, Legal, and Regulatory Environments. This Political, Legal, and Regulatory Environments teaching resources will suite any teacher/lecturer or tutor who is going or planning to conduct Political, Legal, and Regulatory Environments Lecture or Seminar. LEARNING OBJECTIVES OF THE LECTURE: 1 Understand the elements of a country’s political environment that can impact global marketing activities. 2 Define international law and describe the main types of legal systems found in different parts of the world. 3 Understand the most important business issues that can lead to legal problems for global marketers. 4 Describe the available alternatives for conflict resolution and dispute settlement when doing business outside the home country. 5 In general terms, outline the regulatory environment in the European Union By purchasing this teaching resource, you will get: 1 Political, Legal, and Regulatory Environments Lecture PowerPoint Presentation 1 Teaching Gide for the Lecture/Seminar 1 Test bank for Political, Legal, and Regulatory Environments with 91 different questions. Once you will purchase please write your comments and subscribe to my store in order to be up to date with new teaching resources.

Both differences and similarities characterize the world’s cultures, meaning that the task of the global marketer is twofold. First, marketers must study and understand the cultures of the countries in which they will be doing business. Second, they must incorporate this understanding into the marketing planning process. In some instances, strategies and marketing programs will have to be adapted; however, marketers should also take advantage of shared cultural characteristics and avoid unneeded and costly adaptations of the marketing mix. That is why Social and Cultural Environment is very important. With the help of this teaching resources you will be able to explain your students what is it Social and Cultural Environment. This Social and Cultural Environment teaching resources will suite any teacher/lecturer or tutor who is going or planning to conduct Social and Cultural Environment Lecture or Seminar. LEARNING OBJECTIVES OF THE LECTURE: 1 Define culture and identify the various expressions and manifestations of culture that can impact global marketing strategies. 2 Compare and contrast the key aspects of high- and low-context cultures. 3 Identify and briefly explain the major dimensions of Hofstede’s social values typology. 4 Explain how the self-reference criterion can affect decision making at global companies and provide a step-by-step example of a company adapting to conditions in a global market. 5 Analyze the components of diffusion theory and its applicability to global marketing. 6 Explain the marketing implications of different social and cultural environments around the globe. By purchasing this teaching resource, you will get: 1 Social and Cultural Environment Lecture PowerPoint Presentation 1 Teaching Gide for the Lecture/Seminar 1 Test bank for Social and Cultural Environment with 87 different questions. Once you will purchase please write your comments and subscribe to my store in order to be up to date with new teaching resources.

It is clear that the topic of Global Trade Environment is very important in the field of Global/International Marketing. With the help of this teaching resources you will be able to explain your students what is it Global Trade Environment. This Global Trade Environment teaching resources will suite any teacher/lecturer or tutor who is going or planning to conduct lecture or class on Global Trade Environment. LEARNING OBJECTIVES OF THE LECTURE: 1 Explain the role of the W T O in facilitating global trade relations among nations. 2 Compare and contrast the four main categories of preferential trade agreements. 3 Explain the trade relationship dynamics among signatories of N A F T A. 4 Identify the four main preferential trade agreements in Latin America and the key members of each. 5 Identify the main preferential trade agreements in the Asia-Pacific region. 6 Describe the various forms of economic integration in Europe. 7 Describe the activities of the key regional organizations in the Middle East. 8 Identify the issues for global marketers wishing to expand in Africa. By purchasing this teaching resource, you will get: 1 Global Trade Environment Lecture PowerPoint Presentation 1 Teaching Gide for the Lecture/Seminar 1 Test bank for Global Trade Environment with 89 different questions. Once you will purchase please write your comments and subscribe to my store in order to be up to date with new teaching resources.

The world economy has changed profoundly since World War II. Perhaps the most fundamental change is the emergence of global markets; responding to new opportunities, global competitors have steadily displaced or absorbed local competitors. Concurrently, the integration of the world economy has increased significantly. Economic integration stood at 10 percent at the beginning of the twentieth century; today, it is approximately 50 percent. Integration is particularly striking in the European Union (EU) and the North American Free Trade Area. It is clear from the above that the topic of Global Economic Environment is very important in the field of Global/International Marketing. With the help of this teaching resources you will be able to explain your students what is it Global Economic Environment. This Global Economic Environment teaching resources will suite any teacher/lecturer or tutor who is going or planning to conduct Introduction to Global Economic Environment. LEARNING OBJECTIVES OF THE LECTURE: 1 Identify and briefly explain major changes in the world economy over the last 100 years 2 Compare and contrast types of economic systems that are found in the different regions of the world 3 Explain the stages of economic development used by the World Bank and identify the key emerging country markets at each stage of development 4 Discuss the significance of balance of payments for the world’s major economies 5 Identify the countries that are leading exporters 6 Briefly explain how exchange rates impact a company’s opportunities in different parts around the world By purchasing this teaching resource, you will get: 1 Global Economic Environment Lecture PowerPoint Presentation 1 Teaching Gide for the Lecture/Seminar 1 Test bank for Global Economic Environment with 78 different questions. Once you will purchase please write your comments and subscribe to my store in order to be up to date with new teaching resources. You may also like: Introduction to Global Marketing Lecture

Four decades ago, the phrase global marketing did not exist. Today, businesspeople use global marketing to realize their companies’ full commercial potential. That is why, no matter whether you live in Asia, Europe, North America, or South America, you may be familiar with the different international brands. However, there is another, even more critical reason why companies need to take global marketing seriously: survival. A management team that fails to understand the importance of global marketing risks losing its domestic business to competitors with lower costs, more experience, and better products. That is why Global Marketing or in other Words International Marketing is very important. With the help of this teaching resources you will be able to explain your students what is it Global Marketing. This Introduction to Global Marketing teaching resources will suite any teacher/lecturer or tutor who is going or planning to conduct Introduction to Global Marketing Lecture or Seminar. LEARNING OBJECTIVES OF THE LECTURE: 1 Use the product/market growth matrix to explain the various ways a company can expand globally. 2 Describe how companies in global industries pursue competitive advantage. 3 Compare and contrast a single-country marketing strategy with a global marketing strategy (GMS). 4 Identify the companies at the top of the Global 500 rankings. 5 Explain the stages a company goes through as its management orientation evolves from domestic and ethnocentric to global and geocentric. 6 Discuss the driving and restraining forces affecting global integration today. By purchasing this teaching resource, you will get: 1 Introduction to Global Marketing Lecture PowerPoint Presentation 1 Teaching Gide for the Lecture/Seminar 1 Test bank for Introduction to Global Marketing with 89 different questions. Once you will purchase please write your comments and subscribe to my store in order to be up to date with new teaching resources.

Business Ethics, Environmental Sustainability and Corporate Social Responsibility Lecture (Strategic Management) This lecture describes the importance of business ethics, environmental sustainability, and social responsibility in strategic management, including such topics as workplace romance, bribery, pollution abatement, whistleblowing, animal welfare, and philanthropy. Issues related to these topics can significantly bolster or derail the best strategic plan, so this lecture explains how these topics can best be managed. Learning Objectives of lecture: Explain why good ethics is good business in strategic management. Explain why whistle-blowing, bribery, and workplace romance are strategic issues. Discuss why environmental sustainability is a key issue in strategic planning. Discuss why corporate social responsibility (CSR) is a key issue in strategic planning. By purchasing this resource, you will get: Business Ethics, Environmental Sustainability and Corporate Social Responsibility Lecture Power Point Presentation Test bank for Business Ethics, Environmental Sustainability and Corporate Social Responsibility Lecture with all answers. 1 file with useful notes for instructor File with teaching tips Once you will purchase this resource please write some feedback! Please Write comments as well as subscribe to our store!

Global and International Issues Lecture (Strategic Management) This lecture explains how to identify and manage global issues in formulating, implementing, and evaluating strategies. Special topics include business culture, business climate, labor unions, protectionism, tax rate variation, and management style variation across countries. Moreover, it describes how communication and business practice vary across countries so that strategic planning can be more effective. Learning Objectives of lecture: Discuss the nature of doing business globally, including labor union issues and tax rates. Explain the advantages and disadvantages of doing business globally. Discuss the global challenge facing firms, including outsourcing and reshoring. Compare and contrast American business culture versus foreign business cultures; explain why this is a strategic issue. Discuss business culture, with emphasis on Mexico, Japan, China, and India. Discuss business climate, with emphasis on Africa, China, Indonesia, India, and Mexico. By purchasing this resource, you will get: Global and International Issues Lecture Power Point Presentation Test bank for Global and International Issues Lecture with all answers. 1 file with useful notes for instructor File with teaching tips Once you will purchase this resource please write some feedback! Please Write comments as well as subscribe to our store!

Strategy Evaluation and Governance Lecture (Strategic Management) This lecture describes how to effectively evaluate strategies and make timely changes as needed. In this context, Moreover, it explains how to develop a Balanced Scorecard and utilize contingency planning. Since boards of directors are generally responsible for the firm’s overall performance, governance issues are discussed in this lecture. Learning Objectives of lecture: Discuss the strategy-evaluation process. Discuss three activities that comprise strategy evaluation. Describe and develop a Balanced Scorecard. Discuss the role of a board of directors (governance) in strategic planning. Identify and discuss four challenges in strategic management. Identify and describe 17 guidelines for effective strategic management. By purchasing this resource, you will get: Strategy Evaluation and Governance Lecture Power Point Presentation Test bank for Strategy Evaluation and Governance Lecture with all answers. 1 file with useful notes for instructor File with teaching tips Once you will purchase this resource please write some feedback! Please Write comments as well as subscribe to our store!   For more Strategic Management lectures please press here!

Implementing Strategies Finance and Accounting Issues Lecture (Strategic Management) This lecture explains how to implement strategies effectively using key finance and accounting tools such as EPS-EBIT analysis to determine the appropriate mix of debt vs. equity to obtain capital, corporate valuation to determine the appropriate price for an acquisition, and projected financial statements to determine the expected impact of a proposed set of strategies to be implemented (called recommendations). Learning Objectives of lecture: Determine an appropriate capital structure for the firm by performing EPS/EBIT analysis to compare the relative attractiveness of debt versus stock as a source of capital to implement strategies. Develop projected financial statements to reveal the impact of recommendations with associated costs. Determine the cash value of the firm, or a division of the firm, using four corporate evaluation methods. Discuss financial ratios, initial public offerings (IPOs), and issuing bonds as strategic decisions. By purchasing this resource, you will get: Implementing Strategies Finance and Accounting Issues Lecture Power Point Presentation Test bank for Implementing Strategies Finance and Accounting Issues Lecture with all answers. 1 file with useful notes for instructor File with teaching tips Once you will purchase this resource please write some feedback! Please Write comments as well as subscribe to our store! For more Strategic Management lectures please press here!

Implementing Strategies Management and Marketing Issues Lecture (Strategic Management) This lecture explains how to implement strategies in terms of effectively managing organizational structure, resistance to change, organizational culture, corporate wellness, employee and executive compensation, human resource issues, and restructuring. This lecture additionally focuses upon important marketing issues required for successful strategy implementation, including market segmentation, target marketing, and perceptual mapping/product positioning. Learning Objectives of lecture: Describe the transition from formulating to implementing strategies. Discuss reasons why annual objectives are essential for effective strategy implementation. Identify and discuss the nature and role of policies in strategy implementation. Explain the role of resource allocation and managing conflict in strategy implementation. Discuss the need to match a firm’s structure with its strategy. Identify, diagram, and discuss different types of organizational structure. Identify and discuss 15 dos and don’ts in constructing organizational charts. Discuss four strategic production/operations issues vital for successful strategy implementation. Discuss seven strategic human resource issues vital for successful strategy implementation. Describe key strategic marketing issues vital for implementing strategies. By purchasing this resource, you will get: Implementing Strategies Management and Marketing Issues Power Point Presentation Test bank for Implementing Strategies Management and Marketing Issues Lecture with all answers. 1 file with useful notes for instructor File with teaching tips Once you will purchase this resource please write some feedback! Please Write comments as well as subscribe to our store! You may also like: Business Vision and Mission (Strategic Management) The Nature of Strategic Management (Strategic Management) The Internal Assessment Lecture (Strategic Management) The External Assessment Lecture (Strategic Management) Strategies in Action Lecture (Strategic Management) Strategy Analysis and Choice Lecture (Strategic Management)

Strategy Analysis and Choice Lecture (Strategic Management) This lecture explains how to formulate effective strategies once the internal and external audits are completed. Moreover, this lecture presents and exemplifies six widely used strategic planning matrices: SWOT (Strengths-Weaknesses-Opportunities-Threats) Matrix, BCG (Boston Consulting Group) Matrix, SPACE (Strategic Position and Action Evaluation) Matrix, IE (Internal-External) Matrix, Grand Strategy Matrix, and the QSPM (Quantitative Strategic Planning Matrix). Learning Objectives of lecture: Describe the strategy analysis and choice process. Diagram and explain the three-stage strategy-formulation analytical framework. Construct and apply the Strengths-Weaknesses-Opportunities-Threats (SWOT) Matrix. Construct and apply the Strategic Position and Action Evaluation (SPACE) Matrix. Construct and apply the Boston Consulting Group (BCG) Matrix. Construct and apply the Internal-External (IE) Matrix. Construct and apply the Grand Strategy Matrix. Construct and apply the Quantitative Strategic Planning Matrix (QSPM). Explain how to estimate costs associated with recommendations. Discuss the role of organizational culture in strategic analysis and choice. Identify and discuss important political considerations in strategy analysis and choice. By purchasing this resource, you will get: Strategy Analysis and Choice Lecture Power Point Presentation Test bank for Strategy Analysis and Choice with all answers 1 file with useful notes for instructor File with teaching tips Once you will purchase this resource please write some feedback! Please Write comments as well as subscribe to our store! Business Vision and Mission (Strategic Management) The External Assessment Lecture (Strategic Management) The External Assessment Lecture (Strategic Management) The Nature of Strategic Management (Strategic Management) Strategies in Action Lecture (Strategic Management)

Strategies in Action Lecture (Strategic Management) This lecture provides basic guidelines for when various strategies have historically been most effective to use. This lecture also describes Porter’s generic strategies, first-mover advantages, joint ventures, partnering, and new-to-this-edition the concept of Build, Borrow, or Buy in the context of strategic planning. It concludes by describing strategic planning in nonprofit and governmental organizations. Learning Objectives of lecture: Identify and discuss 5 characteristics and 10 benefits of clear objectives. Define and give an example of 11 types of strategies. Identify and discuss the three types of “Integration Strategies.” Give specific guidelines when market penetration, market development, and product development are especially effective strategies. Explain when diversification is an effective business strategy. List guidelines for when retrenchment, divestiture, and liquidation are especially effective strategies. Explain value chain analysis and benchmarking in strategic management. Identify and discuss Porter’s two generic strategies: cost leadership and differentiation. Compare and contrast when companies should “build, borrow, or buy” as key means for achieving strategies. Discuss first-mover advantages and disadvantages. Explain how strategic planning differs in for-profit, not-for-profit, and small firms. By purchasing this resource, you will get: Strategies in Action Lecture Power Point Presentation Test bank for Strategies in Action with all answers 1 file with useful notes for instructor File with teaching tips Once you will purchase this resource please write some feedback! You may also like: Business Vision and Mission (Strategic Management) The Nature of Strategic Management (Strategic Management) The Internal Assessment Lecture (Strategic Management) The External Assessment Lecture (Strategic Management)

The Internal Assessment Lecture (Strategic Management) This lecture explains how to conduct an internal strategic management audit to provide an excellent foundation for formulating strategies. Key aspects of the basic business functions (management, marketing, finance, and MIS) are reviewed along with value chain analysis, and benchmarking. This lecture reveals how to identify and prioritize internal strengths and weaknesses that provide a basis for strategies formulated. Moreover, it explains how to develop an Internal Factor Evaluation (IFE) Matrix, an important strategic planning tool. It is vital for companies and organizations to identify and prioritize the relative importance of key internal strengths and weaknesses that characterize the firm, so the firm can deploy assets/resources to capitalize on the strengths and improve upon the threats. Survival of the firm can hinge on this part of strategic planning being done well, so that is why this lecture is very important. This part of strategic planning requires that an engineering hunt for the facts be conducted, to avoid a strategic plan being based on vague generalities, which is detrimental both to companies and students performing case analysis. Learning Objectives of lecture: Describe the nature and role of an internal assessment in formulating strategies. Discuss the nature and role of management in formulating strategies. Discuss the nature and role of marketing in formulating strategies. Discuss the nature and role of finance and accounting in formulating strategies. Discuss management information systems (MIS) in terms of formulating strategies. Explain how to develop and use an Internal Factor Evaluation (IFE) Matrix. By purchasing this resource, you will get: The Internal Assessment Lecture Power Point Presentation Test bank for The Internal Assessment Lecture / Seminar with all answers 1 file with useful notes for instructor File with teaching tips Once you will purchase this resource please write some feedback! You may also like: The Nature of Strategic Management (Strategic Management) The External Assessment Lecture (Strategic Management) Business Vision and Mission (Strategic Management)

The External Assessment Lecture (Strategic Management) This lecture describes how to perform an external strategic-management audit, including what variables to access, where to find information, how to assimilate external information so that it may provide a foundation for formulating strategies. Moreover, this lecture describes how to develop a Competitive Profile Matrix and an External Factor Evaluation Matrix, two widely utilized strategic planning tools. It is also revealing special, free sources of external strategic information on the Internet. It is vital for companies and organizations to identify and prioritize the relative importance of key external opportunities and threats facing the firm, so the firm can deploy assets/resources to exploit the opportunities and avoid or mitigate the threats. Survival of the firm can hinge on this part of strategic planning being done well, so that is why this lecture is very important. This part of strategic planning requires that an engineering hunt for the facts be conducted, to avoid a strategic plan being based on vague generalities, which is detrimental both to companies and students performing case analysis. Learning Objectives of lecture: Describe the nature and purpose of an external assessment in formulating strategies. Identify and discuss 10 external forces that impact organizations. Explain Porter’s Five-Forces Model and its relevance in formulating strategies. Describe key sources of information for identifying opportunities and threats. Discuss forecasting tools and techniques. Explain how to develop and use an External Factor Evaluation (EFE) Matrix. Explain how to develop and use a Competitive Profile Matrix (CPM). By purchasing this resource, you will get: The External Assessment Lecture Power Point Presentation Test bank for The External Assessment Lecture / Seminar with all answers 1 file with useful notes for instructor File with teaching tips Once you will purchase this resource please write some feedback! You may also like: Business Vision and Mission (Strategic Management) The Nature of Strategic Management (Strategic Management)

Business Vision and Mission (Strategic Management) This lecture describes the nature and role of vision and mission statements in strategic planning, and provides specific guidelines on how to develop these statements. Both characteristics and components that should be included in these statements are provided, as are numerous examples. In this Strategic Management course, students should become proficient devising and improving vision and mission statement documents, and this lecture provides the foundation for that knowledge. Everything a company or organization does should be vision and mission driven, so the language in these statements is vitally important – the statements are not just “feel good” platitudes. Learning Objectives of lecture: Explain the need for core values statements in strategic management. Describe the nature and role of vision statements in strategic management. Identify the characteristics of a vision statement. Describe the nature and role of mission statements in strategic management. Identify and discuss the characteristics of an effective mission statement. Identify the components of mission statements. Discuss the benefits for a firm of having clear vision and mission statements. Evaluate and write mission statements for different organizations. By purchasing this resource, you will get: Business Vision and Mission Lecture Power Point Presentation Test bank for Business Vision and Mission Lecture / Seminar with all answers 1 file with useful notes for instructor File with teaching tips Once you will purchase this resource please write some feedback! You may also like: The Nature of Strategic Management (Strategic Management)