This bundle of PowerPoints focuses on Paper 3 from the Cambridge International AS & A Level Travel & Tourism Specification. The tourism industry has become highly competitive, with new destinations having emerged. Natural disasters, terrorism, and global pandemics have recently significantly impacted the popularity of travel to destinations. Tourists are better informed and more careful when selecting a destination. Destination marketing, therefore, plays an increasingly important role in helping destinations stand out from their competitors to try to attract a broader customer base and to survive in the destination marketplace. The teaching and learning for Paper 3 will focus on destination branding. This strategic process involves a range of stakeholders, including governments, tourism providers, and local communities. A successful destination brand is unique, memorable, and attracts new and repeat visitors.

This bundle of PowerPoints focuses on Paper 4 from the Cambridge International AS & A Level Travel & Tourism Specification. Travel and tourism are one of the largest industries in the world. However, it is susceptible to changing global influences and trends. With many traditional industries in decline, tourism can offer a diverse and sustainable option for growth. Many governments and policymakers develop tourism to improve economic, environmental, and social benefits. It is up to organizations involved with destination development and management to establish clear roles and priorities to sustain the industry’s future. The teaching and learning for Paper 4 will focus on how destinations are developed and managed. There are many objectives of tourism development and management, but the overall aim is to minimize the negative impacts of tourism and maximize the positive effects.