The new Edexcel A Level Business Theme 4 Exam Practice Interactive Book! A resource designed to improve essay exam skills by focusing on the key assessment objectives – produced by an examiner for this course. This resource includes: • An interactive + standard version PDF of the book • Six essay questions – at least one from each area of the spec • Each question has a case study, space to bullet point plan and answer, developed indicative points and marking grid for self/peer assessment • An editable PowerPoint with detailed indicative points for each question for whole class discussions This can be used in a variety of ways, for example: • Send electronically to students to type into rather than print (cost effective) • Print selected pages to use as worksheets in class or for homework • Teacher can request this to be printed in an A4 or A5 booklet and hand out to class Essay topics: 1 4.1.1 Growing economies 2 4.1.2 Specialisation 3 4.2.5 Global competitiveness 4 4.3.1 Marketing approaches 5 4.3.2 Global niche markets 6 4.4.3 Controlling MNCs

This lesson introduces learners to different target markets by playing songs and asking who they are targeted to, followed by asking who specific products are aimed at (see in preview) engaging examples of different segments shown with benefits. Two 3 mark questions with an answer to self assess. Whole class, group and individual activity on creating market maps for different industries. Colourful, concise and engaging slides! Thank you

This double lesson introduces learners to the various digital and non-digital types of advertising medium used. We start off by looking at what advertising, before watching some TV ads. There are quite a lot of methods students to need to know along with their pros and cons so there are a few days this can be delivered. An independent research task where students find the pros and cons for either digital or non-digital and then feedback to class. A walk around the class activity where students find the pros and cons of the advertising methods and compelte their tables with notes, or this can be delivered as a matching task to be done on tables in groups. Research task, MCQs, debate, exam style question and a box plenary to finish with. Colourful, concise and engaging slides! Thank you 4.3 Types of advertising medium used to attract and retain customers and the appropriateness of each

This 4 lesson bundle covers: L4-5 McKinsey 7S model L6 Kotters 8 steps L7 Lewins change management theory All you need - open the powerpoint, run through it, and deliver quality lessons whilst saving precious time. Colourful, concise and engaging slides! - all files in zip folder. Thank you

This lesson introduces learners to how goods/services can be sold to customers through two main channels - physical and digital. We discuss the recent growth in digital channels with some charts before looking at examples of different channels plus their pros and cons. MCQ, short exam style question, debate question and a box plenary to finish with. Colourful, concise and engaging slides! Thank you 4.6 How to sell the good or service to the consumer

NEW UNIT ASSESSMENT FOR 2021-22 A 30 miniute/30 mark assessment with a range of question types A full mark scheme with exemplar responses Interactive PDF and standard version so it can be completed digitally or printed out A concise case study with evaluative questions that are scaffolded for accessibility like the real exam Written by an experienced examiner for a major exam board

This set of resources includes 5x PPTs which can be delivered over 7 lessons (around 180 slides of engaging and interactive learning) and 6x word files consisting of exam practice and activities… Learners are introduced to the extended marketing mix (7Ps). For product, we look at the product life cycle, Boston matrix and influences when developing new products. For Price, we look at the two main strategies which are required by the specification (skimming and penetration) as well as a few others just so students have a broad understanding of the topic. Many promotional strategies are discussed and worked on including social media/viral marketing, with the emphasis on branding. Different distribution channels are looked at too. Many real life examples are given throughout the bundle to help students contextualise. A variety of individual and group tasks to consolidate this knowledge through discussions, research and case studies and more. Exam questions, with model answers and marking grids so students can self/peer assess to identify WWW and EBI with their answers. Lots of kahoot quizzes and box plenaries to summarise learning at the end of lessons. Colourful, concise and engaging slides! Thank you

Learners are introduced into the world of financial objectives, we look at the important distinction between cash and profit before looking at the range of financial objectives set by businesses such as, revenue, cost and profit objectives, cash flow objectives, return on investment objectives. Colourful, concise and engaging slides! Thank you

This set of resources includes 1x PPTs which can be delivered over 2 lessons and 1x word file of a case study and exam practice question. This double lesson introduces learners to motivation, we look at both the four theories and the variety of ways to motivate in practice. We start with looking at the four theorists, step by step with discussion, a short case study to apply the knowledge with answers on the powerpoint. We then go onto look at financial and non financial methods of motivation before looking at a case study of a company that has been voted as one of the best places to work - we investigate what makes it such a good place to work, a 24 mark question based on this with structure guidance and a model answer provided. Two links to kahoot quizzes and a box plenary to finish with. Colourful, concise and engaging slides! Thank you

Learners are introduced to different forms of employee representation such as trade unions, work councils and employee committees. We look at each, with videos for contextualisation, a research task and 4 mark question with a model answer. A kahoot quiz on various topics from year 1 as this is the last lesson. Colourful, concise and engaging slides! Thank you

This double lesson builds on learners understanding of market failure from year 12, but now we focus on failure in the financial sector. A very interestesting topic due to the application of the financial crisis. We start by recapping what market failure is and how banks fail. We then look at the 2008 financial crisis to understand what happened. Examples of different market failures are given, video case studies to help students contextualise. A 15 mark question on whether banks should be bailed out, indicative points and a peer assessment grid is included for students to use. A research task, some true or false questions to consolidate, a debate, box plenary and kahoot to finish with. A link to a documentary for homework too. Colourful, concise and engaging slides! Thank you

This set of resources includes 3x PPTs which can be delivered over 7 lessons (around 100 slides of engaging and interactive learning throughout the bundle). This bundle consists of lessons on 3.9.3 assessing internationalisation, the lessons are broken down as follows: L1-2 Assessing internationalisation 1 - reasons for targeting international markets and methods of entering i.e export, licensing, alliances and direct investment (free trade and protectionism is looked at too). L3-4 Assessing internationalisation 2 - factors influencing the attractiveness of international markets, we look at off-shoring, re-shoring and what makes a country ideal for business. L5-7 Assessing internationalisation 3 - Bartlett and Ghoshal’s matrix including global strategy, transnational, multi-domestic and international. Impact of internationalisation on functional areas. A large range of activities including case studies with exam style questions, guidance and concise model answers, peer assessment grids, videos, debates, research tasks and more throughout the lessons! Colourful, concise and engaging slides! Thank you

This 9-10 lesson bundle covers: 1.3.1 Product design 1.3.2 Branding and promotion - double lesson 1.3.3 Pricing strategies - 2-3 lessons 1.3.4 Distribution (free) 1.3.5 Marketing strategy - 3 lessons Filled with real life examples, case studies, questions, concise model answers to improve exam practice and kahoot quizzes to consolidate learning in an engaging way. All you need - open the powerpoint, run through it, and deliver quality lessons whilst saving precious time. Colourful, concise and engaging slides! - all files in zip folder. Please visit mrzeesresources.com and have a browse for the highest quality resources and latest updates. Thank you Note: 1.3 has been uploaded as a bundle with individual lessons and previews too - the purpose of this upload is to bundle it with the rest of theme 1 (due to 20 file restriction)

This double lesson introduces learners to the various shapes and forms businesses come in, we start by looking at what liability is before going through each form of business with examples of their pros and cons. We focus on stock market flotation and look at the process to list an IPO before going on to franchises. A concise case study and 10 mark question on franchises with structure guidance and a concise model answer provided, marking grids also provided to aid students in accurate peer assessments. We look at the other less traditional forms of business such as social enterprise and lifestyle businesses with examples. Two links to kahoot quizzes and a box plenary to finish with. Colourful, concise and engaging slides! Thank you

This lesson introduces learners to difficulties and issues faced when an entreprenur moves on to become a leader in business. We look at some real life examples with a concise case study on a great entrepreneur but not fit for leadership some may argue. We go on to look at one of the most influential leaders of the 20th century - Bill Gates, who started off as young, creative businessman but has evolved into a leader over time. A task based on the issues he has faced as well as a 12 mark question based on his journey. A link to a kahoot quiz on Theme 1. Colourful, concise and engaging slides! Thank you

The new Edexcel A Level Business Theme 4 Knowledge book is here! The ultimate resource for knowledge retrieval for theme 4 - completely aligned with the specification requirements. This resource includes: • Theme 4 knowledge workbook + answer book (interactive PDF) • 15 bright, colourful pages with images to help students make links • 32 areas of the theme 4 spec tested • A traffic light checklist for students at the bottom of each page to use as a revision resource once completed This can be used in a variety of ways, for example: • Send electronically/upload for students to type into rather than print (most cost effective) • Teacher can request this to be printed in an A4 or A5 booklet and hand out to class • Use as homework after each lesson or take time at the end of each lesson to complete the relevant page