This set of resources includes 1x PPT, 3x word files and an audio clip. Learners build on their knowledge from market and product orientation and are introduced to market research, the use of ICT to support research and market segmentation. We start by looking at the different types of research with their pros and cons before looking at a case study on a how a hotel can use market research - 4 mark question with guidance and model answer provided. We then go on to look at how quantitative research can be used by online retailers - a 12 mark question, with structure guidance and concise model answer provided for students to peer assess. A link to a kahoot to consolidate learning. In the second lesson, students have the opportunity to see different market segments, a group task to target a product at a particular market segment before completing a 4 mark question, again model answer provided to help develop exam technique. A box plenary to end with. Colourful, concise and engaging slides! Thank you

This set of resources includes 1x PPT, 2x word files and a video clip. We start by watching a clip on discrimination at work before looking at the various types of legislation that exists to protect consumers and employees. A matching consolidation activity followed by a case study on an electronics manufacturer, students have the opportunity to consider whether complying with law outweighs not complying with law - 12 mark question with structure guidance and a model answer. Students can self or peer assess with the marking grids before engaging in a kahoot, finally ending with a box plenary. Colourful, concise and engaging slides! Thank you

This lesson introduces learners to the stages in the recruitment process, a 3 mark question with a model answer to self assess. An activity to create a job description and person specification. Excellent videos of Lord Sugar asking interview questions which can be asked to the class and then paused to get feedback, then hear answers from Lord Sugar. A 6 mark Discuss question with model answer to help students self assess. In the lesson, students get to carry out a practical interview, students are given roles of interviewer, interviewee and scribe. Interviewer is given sheets to help guide with questions to ask, the interviewees are given different roles for which they are applying to such as an Apple Genius working at Apple. Colourful, concise and engaging slides! Thank you

This set of resources includes 1x PPT and 2x word files and 4 clips, and can be delivered over a double lesson. Learners are introduced to what branding is made up of and looking at the top brands in the world. Plenty of real life examples of strong branding before looking at different types of above and below the line promotion. We then go on to read a case study about a budget hotel chain, a 12 mark question with structure guidance and model answer is provided for students to look at when peer assessing and making improvements to WWW and EBI A link to kahoot quiz and a box plenary to finish with, plus an 8 mark homework with a concise model answer provided to look at the following lesson. Colourful, concise and engaging slides! Thank you

This double lesson introduces learners to types of stock, bar gate stock graphs and different systems of stock control. We start by looking at different categories of stock, before walking through step by step with animations, the bar gate stock graph - a few examples are looked at before students are encouraged to draw their own (not required to draw but it really helps to understand the chart). We then go on to look at just in time and just in case with their respective pros and cons before looking at a case study on a luxury retailer that has adopted JIT stock control system - a 12 mark question on this, structure guidance and a concise model answer is provided for students to peer assess and improve their answers. A group research task looking at Toyota (leaders in lean production), students present findings back before logging onto kahoot, a box plenary to finish with. Colourful, concise and engaging slides! Thank you

This lesson introduces learners to budgeting, we start by looking at the purpose and types of budgets before moving onto variance analysis. An example calculation is demonstrated before students attempt a 4 mark exam style calculation question - answer is provided as well as an extra student answer for the class to identify where marks are given. We then look at a fictional case study on Meerkat who has decided to leave ‘compare the market’. A 12 mark exam style question on the usefulness of variance analysis with structure guidance and concise model answer is provided. Students peer assess using the marking grid criteria before finishing off with a box plenary. Colourful, concise and engaging slides! Thank you

This lesson introduces learners to ways of raising capital from within the business. we start by discussing the reasons for why a business might need finance and the different types. We look at the 3 main types of internal finance with their pros and cons, before a short pair research task to apply and consolidate. We then look at a concise case study of a firm that requires capital but wants to only use internal finance - a 12 mark question on this with structure guidance and a concise model answer for students to use when peer assessing. A peer assessment grid and how it is used by examiners is provided for students to make improves on WWW and EBI. A box plenary to finish with. Colourful, concise and engaging slides! Thank you

This double lesson introduces learners to the various pricing strategies such as margin/volume strategies and the influences on businesses when deciding to set prices. All pricing strategies included as good to know this generally for business students. Exam questions included to build exam skills. A group activity where students decide which pricing strategy is the most appropriate in different scenarios. Colourful, concise and engaging slides! Thank you

This lesson introduces learners to different target markets by playing songs and asking who they are targeted to, followed by asking who specific products are aimed at (see in preview) engaging examples of different segments shown with benefits. Two 3 mark questions with an answer to self assess. Whole class, group and individual activity on creating market maps for different industries. Colourful, concise and engaging slides! Thank you

This double lesson introduces learners to the importance of cash for the survival of a business, inflows and outflows are discussed, students seperate inflows from outflows, then they go on to complete a cash flow forecast step by step with guidance on the powerpoint. Formulas are given to help work out net cash flow, opening and closing balance. Students then go on to consolidate this by creating a cash flow forecast for Ian Beale’s fish and chip shop, some further calculation practice followed. 3 and 6 mark questions with model answers to build exam skills on the topic. A consolidation lesson where students complete a cash flow forecast with a template on the computer. They can play with the figures to see how it will affect closing balance. Colourful, concise and engaging slides! Thank you

This double lesson aims to enthuse learners on entrepreneurship through talking about well known entrepreneurs such as Bill Gates, Richard Branson, Steve Jobs and more. A task to create a fact file on an entrepreneur, a 6 mark discuss question to have a go at early on in the course, and finally a creative activity to design and add value to a t-shirt Colourful, concise and engaging slides! Thank you

This lesson introduces learners to interpreting graphs and coming to conclusions from interpreting. Infographics and other graphs included to show various types of interpretations that might be needed. A 6 mark analyse context question with a model answer for students to peer assess. Colourful, concise and engaging slides! Thank you

This lesson introduces learners to competition, competitive advantage and what makes a market competitive. We go through each way a business can gain advantage, then we contextualise each of these ways. Real examples of how businesses compete with each other, rather than competing on price. SWOT analysis task included where students use one of the businesses given and look at their strengths, weaknesses, opportunities and threats. Two 3 mark questions with model answers to build exam technique. Colourful, concise and engaging slides! Thank you

This lesson introduces to globalisation and the increasing international trade we are experiencing in the world today. Students will see how Mcdonalds have adapted their products to different countries, by better suited designs and high quality products. Exchange rates is included in the previous lesson 2.3 as I feel it’s better suited to the lesson on economy (but is under this part of the spec) Colourful, concise and engaging slides! Thank you

This lesson introduces learners to what a stakeholder is, we discuss examples of stakeholders, students consider the stakehodlers of their school, we then go on to look at the different interests of the stakeholders. Some consolidation activties such as matching stakeholders to definitions or a more challenging version included. Students consider the most important and least important interest for each stakeholder before going on to complete a 6 mark analyse question on Apple. A model answer is given with context highlighted in red - to help students build this important skill. Finally we look at conflicting interests of stakeholders with examples. Colourful, concise and engaging slides! Thank you

This lesson introduces learners to employment protection law (which health and safety law comes under) and consumer law. We look at these in detail with their pros and cons. Real life examples are looked at with two engaging scenarios. Some multiple choice questions to consolidate knowledge and engaging activities such as creating a job advert which breaks employment law (to consolidate knowledge of factors which break the law). A homework table to further consolidate knowledge and application. Note: Emphasis should be on knowing the effects of the laws which is covered here, rather than the names of individual laws such as the health and safety at work act 1974. Colourful, concise and engaging slides! Thank you

This three lesson bundle introduces learners to gross and net profit, gross and net profit margin and average rate of return. All three topics are broken down so that it is very easy for students to see the logic behind calculations and for the teacher to explain. An activity to draw up the income statement for Ian Beale’s fish and chip shop with answers to go through. Lots of calculation practice for all three topic areas with answers to self or peer assess. Colourful, concise and engaging slides! Thank you

This double lesson introduces learners to ethics and environmental ethics. Real life examples with questions based on Nike, Primark, Apple. Interesting clips from youtube documentaries to show what working at some of these companies is really like. Plenty of 3 mark questions, a 6 and 12 mark question with guidance and model answers to improve exam technique and self assessment. Colourful, concise and engaging slides! Thank you

This lesson introduces learners to the importance of taking calculated risks for a reward. Example or weighing the upsides vs downsides before coming to a decision to take a risk. An activity which gets students to think about situations in their own life for example, revising vs going out to see friends - students then weigh up the pros and cons (analysis) and finally make a judgement with a depends (evaluation) on whether the risk is worth it. Sometimes risk leads to failure, (not part of the spec but is good for students to know) and in business we must learn to bounce back from failure, so some anecdotes to help understand this. Colourful, concise and engaging slides! Thank you

This lesson introduces learners to consumer protection law and employment protection law. We look at both in detail with their pros and cons. Real life examples are looked at with two engaging scenarios/videos. Some multiple choice questions to consolidate knowledge and engaging activities such as creating a job advert which breaks employment law (to consolidate knowledge of factors which break the law). A homework table to further consolidate knowledge and application. Colourful, concise and engaging slides! Thank you