This full lesson covers B4 of Unit 17: Digital Marketing. Areas covered include; Benefits of online advertising; Cost Measurability Formatting Targeting Coverage Speed Concerns of online advertising; Banner blindness Illegal activity Display variations Ad blocking Data security Consumer location tracking Spam The lesson contains links to external media and several tasks to engage learners.

This full lesson covers C1 of Unit 17: Digital Marketing. The lesson is highly practical and is centered around a new fitness clothing brand. Areas covered include; Setting objectives Target segment Brand persona Competition Resource identification Implementation planning and testing Measurement against targets Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson covers C2 of Unit 17: Digital Marketing. Areas covered include; Marketing objectives Integration into the marketing and promotional mixes Anticipated returns The lesson is highly practical and revolves around a brand new fitness brand. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson covers A2 of Learning Aim A of Unit 17: Digital Marketing. The lesson (how digital communications are delivered) includes; Types of digital marketing (digital advertising, pop-ups, banners, text ads, floating ads, interstitial ads) Search engine marketing Search engine optimisation (SEO) Sponsored/paid search results Email marketing Social media marketing The lesson contains several tasks and links to external media to engage learners. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson covers A1 of Unit 6: Principles of Management, including; Management by objectives. • Situational and contingency. • Functional and action centered. • Transformational and transactional. • The concept of leadership continuum for management behaviour. The lesson contains tasks and links to external media to engage learners.

This full lesson covers A2 of Unit 22: Market Research. The lesson explores; Qualitative and Quantitative data Primary research Secondary research Internal sources of information External sources of information The lesson contains several links to external media and tasks to engage learners. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This lesson covers B2 Implementation Skills for Unit 22: Market Research. The session covers; • Review of pilot primary research. • Final questionnaire design. • Final sampling plan. • Data collection, primary and secondary Please note, this lesson continues on from my B1 lesson named Plan Stage. I recommend that this lesson is purchased as part of a bundle for continuity. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson covers C1 Statistical Analysis and Interpretation of Primary/Secondary Research, including; Data analysis/interpretation: arithmetic mean, mode, median range and interquartile range standard deviation time series scatter diagrams and trends. Interpretation of secondary research. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson covers C3 Value of the Information for Unit 22: Market Research. This lesson includes; Limitations of the research: o sufficiency o accuracy o bias o subjectivity o reliability of sample. Recommend improvements to the process. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson covers C2 Presentation of Research Results for Unit 22: Market Research. The session includes; • Reports, tables, graphs. • Presentation of conclusions and recommendations. • Awareness of audience type Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson covers D2 Techniques to Meet Skill Requirements for Unit 6: Principles of Management. The lesson includes; • Recruitment. • Upskilling/reskilling/training. • Outsourcing. • Changing job roles. • Restructuring

This full lesson covers A1 Enterprise and Purpose for Unit 3: Enterprise and Entrepreneurship in eSports. The lesson covers; • Different types of esports enterprises, including: o playing: individual gamers, teams, shoutcaster, host, coaches, admin and referees o product: managers, developers, broadcasters and producers o analytics: analysts, coaches o marketing: PR executives, sales and partnership managers, social media managers, community managers, event managers o management: agents, teams, individuals o content: creators, publishers, journalists, streamers, distributors o support: solicitors, statisticians, finance, player ancillary services, team logistics. • Types of enterprise: start-up, lifestyle, social enterprise, franchise, internet only. • Legal formats for enterprise: sole trader, partnership, limited partnership, private limited company (Ltd), public limited company (PLC). • Compliance: preventing fraud, law and regulations, intellectual property, copyright, HMRC. • Purpose, e.g. to make a profit, survive, expand, maximise sales, provide a service, being ethical, increase followers/users or increase brand awareness. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson covers A2 of Learning Aim A for Unit 3: Enterprise and Entrepreneurship in eSports. The lesson includes; Entrepreneurship is the ability and motivation to: o create, develop, organise, manage and grow a new enterprise, team or idea o anticipate risks and uncertainty and show determination and bravery in the pursuit of success and profit o deal with all aspects of planning, running and growing an enterprise, e.g. finance, marketing, legal aspects and production. • Esports entrepreneurial skills, e.g. talented, experienced, aware of competition, disciplined, persuasive, capacity to inspire others, good financial planning, team worker, good communication, good work ethic, able to deal with pressure, self-confident, aspirational, able to stand out, good work-life balance. • Entrepreneurial behaviours, e.g. confident, positive, passionate, takes the initiative, has self-belief, driven, adaptable, flexible, intuitive, imaginative, has a desire to succeed, has a clear vision, focused, curious, has realistic expectations, resilient. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson covers The difference between technical, higher technical and professional occupations in health, healthcare science and science, as defined by the Institute for Apprenticeships and Technical Education for T Level Health, including; technical: skilled occupations that a college leaver or an apprentice would be entering, typically requiring qualifications at levels 2/3 • higher technical: require more knowledge and skills acquired through experience in the workplace or further technical education, and typically require qualifications at levels 4/5 • professional: occupations where there is a clear career progression from higher technical occupations, as well as occupations where a degree apprenticeship exists

This full lesson covers A2.1 The Diversity of Employers and Organisations Within the Healthcare Sector for T Level in Health, including; NHS • private healthcare • private/non-profit organisations • working environments: hospital, GP surgery, community setting, residential setting, service user’s home, judicial care

This bundle of resources covers the 2018 Tech Award in Enterprise. These resources can be adapted to reflect the 2021 update to the specification.