I provide resources ranging from full lessons to full unit bundles for BTEC Business Studies alongside GCSE Computing. I currently work as a Further Education Business Lecturer, Standards Verifier and Examiner for a large awarding body.
I provide resources ranging from full lessons to full unit bundles for BTEC Business Studies alongside GCSE Computing. I currently work as a Further Education Business Lecturer, Standards Verifier and Examiner for a large awarding body.
This bundle of lessons completely covers Learning Aim B of Unit 17: Digital Marketing, including;
B1 - Digital Marketing Objectives
B2 - Digital Strategies to Meet Target Objectives
B3 - Return on Investment Compensation Models
B4 - Benefits and Concerns of Online Advertising
The lessons contain several links to external media and tasks to engage learners.
This full lesson covers B4 of Unit 17: Digital Marketing. Areas covered include;
Benefits of online advertising;
Cost
Measurability
Formatting
Targeting
Coverage
Speed
Concerns of online advertising;
Banner blindness
Illegal activity
Display variations
Ad blocking
Data security
Consumer location tracking
Spam
The lesson contains links to external media and several tasks to engage learners.
This full lesson covers C1 of Unit 17: Digital Marketing. The lesson is highly practical and is centered around a new fitness clothing brand. Areas covered include;
Setting objectives
Target segment
Brand persona
Competition
Resource identification
Implementation planning and testing
Measurement against targets
Images removed for copywrite reasons, you will need to add your own images e.g. business logos.
This full lesson covers C2 of Unit 17: Digital Marketing. Areas covered include;
Marketing objectives
Integration into the marketing and promotional mixes
Anticipated returns
The lesson is highly practical and revolves around a brand new fitness brand.
Images removed for copywrite reasons, you will need to add your own images e.g. business logos.
This full lesson covers A2 of Learning Aim A of Unit 17: Digital Marketing. The lesson (how digital communications are delivered) includes;
Types of digital marketing (digital advertising, pop-ups, banners, text ads, floating ads, interstitial ads)
Search engine marketing
Search engine optimisation (SEO)
Sponsored/paid search results
Email marketing
Social media marketing
The lesson contains several tasks and links to external media to engage learners.
Images removed for copywrite reasons, you will need to add your own images e.g. business logos.
This full lesson covers A1 of Unit 6: Principles of Management, including;
Management by objectives.
• Situational and contingency.
• Functional and action centered.
• Transformational and transactional.
• The concept of leadership continuum for management behaviour.
The lesson contains tasks and links to external media to engage learners.
This full lesson covers A2 of Unit 22: Market Research. The lesson explores;
Qualitative and Quantitative data
Primary research
Secondary research
Internal sources of information
External sources of information
The lesson contains several links to external media and tasks to engage learners.
Images removed for copywrite reasons, you will need to add your own images e.g. business logos.
This bundle covers Learning Aim A of Unit 17: Digital Marketing. The bundle covers;
A1 Digital marketing in the marketing function
A2 How the digital communication is delivered
A3 Devices for displaying digital communications
The lessons contain a series of tasks and links to external media to engage learners.
This lesson covers B2 Implementation Skills for Unit 22: Market Research. The session covers;
• Review of pilot primary research.
• Final questionnaire design.
• Final sampling plan.
• Data collection, primary and secondary
Please note, this lesson continues on from my B1 lesson named Plan Stage. I recommend that this lesson is purchased as part of a bundle for continuity.
Images removed for copywrite reasons, you will need to add your own images e.g. business logos.
This full lesson covers C1 Statistical Analysis and Interpretation of Primary/Secondary Research, including;
Data analysis/interpretation:
arithmetic mean, mode, median
range and interquartile range
standard deviation
time series
scatter diagrams and trends.
Interpretation of secondary research.
Images removed for copywrite reasons, you will need to add your own images e.g. business logos.
This full lesson covers C3 Value of the Information for Unit 22: Market Research. This lesson includes;
Limitations of the research:
o sufficiency
o accuracy
o bias
o subjectivity
o reliability of sample.
Recommend improvements to the process.
Images removed for copywrite reasons, you will need to add your own images e.g. business logos.
This full lesson covers C2 Presentation of Research Results for Unit 22: Market Research. The session includes;
• Reports, tables, graphs.
• Presentation of conclusions and recommendations.
• Awareness of audience type
Images removed for copywrite reasons, you will need to add your own images e.g. business logos.
This full lesson covers D2 Techniques to Meet Skill Requirements for Unit 6: Principles of Management. The lesson includes;
• Recruitment.
• Upskilling/reskilling/training.
• Outsourcing.
• Changing job roles.
• Restructuring
This full lesson covers A1 Enterprise and Purpose for Unit 3: Enterprise and Entrepreneurship in eSports. The lesson covers;
• Different types of esports enterprises, including:
o playing: individual gamers, teams, shoutcaster, host, coaches, admin and referees
o product: managers, developers, broadcasters and producers
o analytics: analysts, coaches
o marketing: PR executives, sales and partnership managers, social media managers,
community managers, event managers
o management: agents, teams, individuals
o content: creators, publishers, journalists, streamers, distributors
o support: solicitors, statisticians, finance, player ancillary services, team logistics.
• Types of enterprise: start-up, lifestyle, social enterprise, franchise, internet only.
• Legal formats for enterprise: sole trader, partnership, limited partnership, private limited
company (Ltd), public limited company (PLC).
• Compliance: preventing fraud, law and regulations, intellectual property, copyright, HMRC.
• Purpose, e.g. to make a profit, survive, expand, maximise sales, provide a service,
being ethical, increase followers/users or increase brand awareness.
Images removed for copywrite reasons, you will need to add your own images e.g. business logos.
This full lesson covers A2 of Learning Aim A for Unit 3: Enterprise and Entrepreneurship in eSports. The lesson includes;
Entrepreneurship is the ability and motivation to:
o create, develop, organise, manage and grow a new enterprise, team or idea
o anticipate risks and uncertainty and show determination and bravery in the pursuit of
success and profit
o deal with all aspects of planning, running and growing an enterprise, e.g. finance,
marketing, legal aspects and production.
• Esports entrepreneurial skills, e.g. talented, experienced, aware of competition,
disciplined, persuasive, capacity to inspire others, good financial planning, team worker,
good communication, good work ethic, able to deal with pressure, self-confident,
aspirational, able to stand out, good work-life balance.
• Entrepreneurial behaviours, e.g. confident, positive, passionate, takes the initiative,
has self-belief, driven, adaptable, flexible, intuitive, imaginative, has a desire to succeed,
has a clear vision, focused, curious, has realistic expectations, resilient.
Images removed for copywrite reasons, you will need to add your own images e.g. business logos.
This full lesson covers The difference between technical, higher technical and professional occupations in health, healthcare science and science, as defined by the Institute for Apprenticeships and Technical Education for T Level Health, including;
technical: skilled occupations that a college leaver or an apprentice would be entering, typically requiring
qualifications at levels 2/3
• higher technical: require more knowledge and skills acquired through experience in the workplace or further
technical education, and typically require qualifications at levels 4/5
• professional: occupations where there is a clear career progression from higher technical occupations, as well
as occupations where a degree apprenticeship exists
This full lesson covers A2.1 The Diversity of Employers and Organisations Within the Healthcare Sector for T Level in Health, including;
NHS
• private healthcare
• private/non-profit organisations
• working environments: hospital, GP surgery, community setting, residential setting, service user’s home,
judicial care