This lesson will be looking at the following areas: To understand the promotional methods which are likely to be used by a business. To understand the benefits and drawbacks of promotional methods used by businesses. To be able to analyse factors influencing the selection of the promotion mix to assess their suitability for a given business.

This lesson will be looking at the following areas: To understand the benefits and risks of developing new products. To understand the importance of product design, image and the needs of the target market when designing new products. To learn about the product life cycle and Boston Matrix.

This lesson will look at the following learning objectives: To have an understanding of the main features of pricing methods and how they may impact businesses. To understand the various pricing methods including: - Price skimming - Price penetration - Competitive pricing - Loss leader - Cost-plus.

This lesson looks at the following learning objectives: To understand the different channels of distribution used by businesses including: Retailers Wholesalers Telesales To be able to analyse the growing importance of e-commerce and m-commerce. To be able to use the marketing mix to inform and implement business decisions.

The purpose and methods of market research This lesson looks at the following learning objectives: To understand why businesses conduct market research and what information is collected. To understand the types (primary/secondary) and methods of market research including: questionnaires - focus groups surveys - Internet research interviews - printed press To be able to analyse and evaluate qualitative and quantitative market research data to make informed business judgements.

Segmentation This lesson looks at the following learning objectives: To understand how and why different businesses use segmentation. To learn about the various methods businesses may use to target customers. Specifically looking at: - gender - age - location - income.

Identify & Understanding Customers This lesson looks at the following learning objectives. To understand the importance of identifying and satisfying customer needs, in order to: provide a product or service that customers will buy increase sales select the correct marketing mix avoid costly mistakes be competitive.