This resource is to be used to review and assess students progress whilst studying the BTEC Business L3 Unit 2: Developing a Marketing Campaign Unit. Named ‘Unit Progress Check Booklet’, it is a 10 page document that is to be completed following a mock exam. Students should be put into groups of 3 (a mix of ability would be ideal). They should then complete activity 1 of any given mock assessment (this resource is focused on the TableTop Gaming exam from January 2019, but adapts to any you choose to set). The first two pages are for the student to complete following feedback from two peers. Works well if students complete activity 1 first and then a peer review and collaborative discussion takes place. With activity 2 being attempted and peer assessed afterwards.

Millions of pounds are spent by retailers on producing Christmas adverts each year, but why? We’re only a few weeks into November 2019 and the Christmas advertising campaign season is well under way, with big budget ads from John Lewis, Sainsbury’s, Ikea and Amazon already gracing our screens and social media. The lavish productions rack up millions of hits on sites such as YouTube. They may be popular, but people are less sure about whether these ads actually benefit the big brands behind them (BBC, 2019). This resource provides you with 3 seperate tasks for students to complete focused on 2019’s Christmas advert collection. It requires students to compare adverts, analyse the use of them for business and then create their own for a brand of their choice.

Making customers feel like something is too good to miss is one of the most common sales techniques used in business to get us to make an impulse purchase, spending money that we may not have spent otherwise. A very effective method of influencing buying behaviour. This could be used as an image to spark discussion or as a classroom poster.

Did you know that the stock market has produced an average return of 10% over the last 100 years. Yet when it comes to investing, millennials are falling behind. A 2018 survey of 1,519 aged between 21 to 37 by TD Ameritrade finds that only 50 percent of millennials currently invest in the stock market, which is mainly due to feeling intimidated by the market and having a lack of understanding. However, both Tony Robbins and Warren Buffett argue that getting started in the market doesn’t have to be daunting. Suggesting, there are ways to begin investing for the future without taking on too much risk: recommending starting with index funds, especially for anyone young or new to the market. The image below could be used as either a thought provoking classroom poster or as a discussion point in class to get students discussing the stock market and what options they have with their money.

Branding is a powerful business tool used to influence people’s perception of a business. Branding has such a powerful influence on buyer behaviour and is why many customers are sometimes willing to pay 5 or 10 times more for the same or similar product from a business than its competitors. It’s your what, your how, and your why. Has your buying behaviour ever been influenced by branding? This image could be used a thought provoking classroom poster or to spark debate & discussion with students about the impact of branding and their own buying behaviour.

This activity sheet has a scenario that puts the Boston Matrix into a business context. It allows the students to apply the concept of the Boston Matrix and investigate how this planning tool can help a business make marketing and business decisions. The Boston Matrix is a model which helps businesses analyse their product portfolio and can be used as a marketing tool or for general business strategy. It places each product within the product portfolio into 4 separate categories based upon; their market share and market growth. These four categories are; Star, Cash Cow, Question Mark & Dog.

This infographic provides an overview of the Boston Matrix and applies it directly to Apple. The infographic could be useful as a discussion point, classroom display or a complimentary resource for the Boston Matrix video. The Boston Matrix is a model which helps businesses analyse their product portfolio and can be used as a marketing tool or for general business strategy. It places each product within the product portfolio into 4 separate categories based upon; their market share and market growth. These four categories are; Star, Cash Cow, Question Mark & Dog.

The foundations of the Marketing Mix are based on the 4P’s, which are Product, Price, Place and Promotion. It is a marketing tool which is used in business to support the business to achieve their marketing objectives and engage their target market when they launch a product through meeting their wants and needs. This activity is supported by a video and provides students with a couple of tasks and an extension task around the 4P’s.

Waking up early is said to be one of the key common traits amongst most successful business people. This image covers a three key benefits of waking up early and how it can alter a persons mindset and what they achieve during their day. Could be used in class to generate discussion or debate about the habit of waking up early.

**The Ansoff Matrix is a business planning tool designed to aide managers and marketers in identifying a growth strategy. The Ansoff Matrix is useful for anyone teaching or studying GCSE, A level or BTEC Business studies as it is a core conept in business. ** The Video: The video (4.56 minutes) goes through what the Ansoff Matrix is and how McDonald’s have used it to grow their global business. Each strategy within the Ansoff Matrix is explained and key points identified. The Activity Sheet: Whilst watching the video students can use the activity to answer questions that are directly related to the content covered in the video. There are questions of what the Ansoff Matrix is and what each startegy means. The activity sheet allows students to create their own matrix for a business of their choice and finished with an extension task to stretch the more able students.

A marketing campaign is crucial for a product’s success. Within a typical marketing campaign, a business would promote either their brand to increase brand awareness or a specific product with the aim of ultimately increasing revenue and profits. In this activity, students will watch a short video (2.33mins) which covers a Dunkin Donuts marketing campaign for their coffee products. The video is specifically focused on the ‘Flavor Radio’ marketing campaign and requires students to answer a series of questions through a creative outlet and also includes an extension task.

The foundations of the marketing mix are based on the 4P’s, which are Product, Price, Place and** Promotion. This infographic provides an overview of the 4P’s of the Apple iPhone and how they all combine to help Apple to sell more products. It can be used as either a resource in lesson or as a classroom poster. This resources is also supported by a video which is linked.

SWOT analysis is a tool that businesses use to examine their Strengths, Weaknesses, Oppourtunities and Threats. This infographic provides an overview of a SWOT analysis conducted on Amazon and complements the video attached to this link. Could be useful as either a lesson resource or a poster for your classroom wall.

Break even analysis is commonly used in business to calculate the point at which a business neither makes a profit or a loss. The technique is a business planning tool and uses information about both sales and costs to identify the point in which a business will break even. If a business predicts sales to exceed the break even point they are predicting a profit and any units over the break even point are referred to as the margin of safety. If a businesses sales are predicted to be less than the break even point, they are predicting a loss and may not produce the product or may look at alternatives such as increasing the selling price or looking for a cheaper supplier of the materials required to produce the item. With this in mind, the resource provides students with the scenario of a potential business starting who will produce and sell t-shirts. However, before they start they are trying to calculate their break even point. The resources contains three different versions of the same task using the nandos sauce rating for students to easily understand and relate to. With supporting answers for the tutor.

Stimulating market demand is one of the most crucial elements within the marketing element of a business or product to turn current customers into loyal customers or trigger demand by the market. This resource provides students with a scenario of Drake owning a music shop which he wants to grow the revenue and popularity of all the different products and services he offers. Therefore, students need to investage various ways in which he can stimulate demand of the market.