Millions of pounds are spent by retailers on producing Christmas adverts each year, but why? We’re only a few weeks into November 2019 and the Christmas advertising campaign season is well under way, with big budget ads from John Lewis, Sainsbury’s, Ikea and Amazon already gracing our screens and social media. The lavish productions rack up millions of hits on sites such as YouTube. They may be popular, but people are less sure about whether these ads actually benefit the big brands behind them (BBC, 2019). This resource provides you with 3 seperate tasks for students to complete focused on 2019’s Christmas advert collection. It requires students to compare adverts, analyse the use of them for business and then create their own for a brand of their choice.

This activity resource is based on a video which explains the concept, advantages and disadvantages of the following types of business: Sole Trader Partnerships Private Limited Companies (LTD) Public Limited Companies (PLC) Franchises The activity worksheet provides the opportunity for students to apply their knowledge, starting with a business ownership word search , then moving onto a series of scenarios where students have to explain and compare a number of business ownership types, including the advantages and disadvantages of each. Finally, requiring students to make justified recommendations based on which ownership type they would choose according to the scenario. For lots more business studies videos then why not subscribe to our YouTube channel.

The foundations of the Marketing Mix are based on the 4P’s, which are Product, Price, Place and Promotion. It is a marketing tool which is used in business to support the business to achieve their marketing objectives and engage their target market when they launch a product through meeting their wants and needs. This activity is supported by a video and provides students with a couple of tasks and an extension task around the 4P’s.

This activity resource is based on a video which explains the common sources of finance available to businesses including the advantages and disadvantages of each. The video covers the following sources of finance: Overdrafts, Bank Loans, Owners Capital, Trade Credit, Retained Profit, Share Capital, Venture Capital, and Crowd funding. The supporting activity worksheet then provides the opportunity for students to apply their knowledge within the following three sections: Section one is a sources of business finance crossword puzzle Section two provides students with a table to make detailed notes about each source of finance individually Section three provides students with two separate business scenarios within which students are required to compare a variety of finance sources and then make justified recommendations For lots more business studies videos then why not subscribe to our YouTube channel.

This video and activity resource contains two sections. The first tests students knowledge of the break-even point, contribution, and margin of safety. The second section allows students to apply their knowledge to a scenario which requires them to calculate the break-even point and interpret the information it provides. The activity resource comes complete with answers. The activity resource is designed to be used alongside the Two Teachers YouTube video (Break-Even Analysis | How to Calculate the Break-Even Point Explained) which is shown on the front screen of this resource below. The activity also has two seperate versions to choose from using a Nando’s sauce differentiation rating. This allows students who aren’t as confident or not as experienced with break-even to use an easier version (Lemon & Herb) and those who are more confident or have studied break even before to use a more difficult version of the task (Hot). I hope this helps your students to master break-even analysis.

Pricing strategies form an important part of a brands marketing mix and the pricing strategy a business takes can directly impact business success. The core aim of any pricing strategy is to ultimately increase revenue, profits and the awareness of the product or brand. In this activity, students will watch a short video which covers common pricing strategies. Whilst watching the video students can use the activity to answer questions that are directly related to the content covered in the video. The activity sheet allows students to then apply their knowledge of pricing strategies to a variety of business scenarios and justify why they have chosen that particular pricing strategy. As the video covers 7 common pricing strategies, we have added in a task where you clarify the specific strategies students must know for their current course. This allows you to broaden their knowledge of pricing strategies and then tailor the activity to your specification. Alternatively, the activity resource is fully editable so feel free to amend it to meet your needs.

This activity resource is based on a cash flow forecasting video which: Explains the concept & importance of cash flow Provides examples of common cash inflows & cash outflows for a typical business Compares the benefits & limitations of cash flow forecasting Shows students how to produce a cash flow forecast for a given business through a worked example The worksheet provides the opportunity to apply knowledge to assess competence in the subject area. It also includes answers for the calculations.

This resource is perfect for any students who are currently studying or want to learn more about the Product Life Cycle. The activity worksheet has 4 separate tasks, starting off with a simple explanation in their own words of the Product Life Cycle. Right through to a scenario where they work for Apple in the Market Dept. and are required to produce a plan to reignite sales of the iPhone through justified product extension strategy recommendations. The activity worksheet is supported by a YouTube video which: Explains the product life cycle Compares the benefits and limitations of the model Applies the product life cycle to Apple’s iPhone and Coca Cola. I hope this helps your students to master the Product Life Cycle.

This activity sheet has a scenario that puts the Boston Matrix into a business context. It allows the students to apply the concept of the Boston Matrix and investigate how this planning tool can help a business make marketing and business decisions. The Boston Matrix is a model which helps businesses analyse their product portfolio and can be used as a marketing tool or for general business strategy. It places each product within the product portfolio into 4 separate categories based upon; their market share and market growth. These four categories are; Star, Cash Cow, Question Mark & Dog.

**The Ansoff Matrix is a business planning tool designed to aide managers and marketers in identifying a growth strategy. The Ansoff Matrix is useful for anyone teaching or studying GCSE, A level or BTEC Business studies as it is a core conept in business. ** The Video: The video (4.56 minutes) goes through what the Ansoff Matrix is and how McDonald’s have used it to grow their global business. Each strategy within the Ansoff Matrix is explained and key points identified. The Activity Sheet: Whilst watching the video students can use the activity to answer questions that are directly related to the content covered in the video. There are questions of what the Ansoff Matrix is and what each startegy means. The activity sheet allows students to create their own matrix for a business of their choice and finished with an extension task to stretch the more able students.

A case study of Coca Cola’s approach to water resources along with questions that apply the knowledge gained from the case study. The case study is particularly useful in terms of investigating the impact business decisions have on key stakeholders and whether or not the businesses actions are ethical or not. The resource is specifically tailored to BTEC Level 3 Business: Unit 20 Investigating Corporate Social Responsibility. However the questions could be amended to fit whatever you want from the case study.

Based on the CNBC Youtube Video ‘Subway - Not Starbucks Or McDonald’s - Has The Most Locations’, this video and activity worksheet allows your students to: Investigate the franchise market and compare popular businesses within the market Analyse Subway as a franchise business model, with justified recomendations of what they would change if they owned the business Choose a franchise business model they would purchase if they had unlimited funds including full justification of their plans. Despite the seeming ubiquitousness of McDonald’s golden arches and the Starbucks mermaid, the sandwich chain Subway actually has the most locations of any restaurant worldwide, about 43,000 in 2017. This number, however, belies the economic reality: while McDonald’s and Starbucks continue to grow their profits, Subway’s have been slipping since 2014. Industry analysts point to a few reasons for this, including a lack of innovation and fraught relationships with franchise owners.

The video covers 3 types of organisational structure; hierarchical structure, flat structure and matrix structure. They are all shown in the form of an organisational chart. Businesses use organisational structures to illustrate job roles and responsibilities. Organisational structures show who each employee reports to in their job and depending on an organisation’s size, vision and requirements, the structure type will vary. In this video we cover 3 types of organisational structure, the features of those structures along with some advantages and disadvantages of using that particular structure. There are a few key words that are important to understand before looking at an organisational chart. These are; • Span of control. This is the number of employees that a manager has responsibility for • Chain of command . The route by which instructions and communications flow from the top to the bottom of the business, it shows who answer to who • Subordinates. This is basically members of staff that work for a manager, they under that managers span of control and are below them in the chain of command. The video covers each of these in detail and is great for GCSE revision or A level and BTEC business. If you want to apply your new found knowledge of organisational structures then the activity worksheet has a word search on the key words from the video and then questions surrounding the content covered. It has a section for students to create their own organisational chart.

This resource is to be used to review and assess students progress whilst studying the BTEC Business L3 Unit 2: Developing a Marketing Campaign Unit. Named ‘Unit Progress Check Booklet’, it is a 10 page document that is to be completed following a mock exam. Students should be put into groups of 3 (a mix of ability would be ideal). They should then complete activity 1 of any given mock assessment (this resource is focused on the TableTop Gaming exam from January 2019, but adapts to any you choose to set). The first two pages are for the student to complete following feedback from two peers. Works well if students complete activity 1 first and then a peer review and collaborative discussion takes place. With activity 2 being attempted and peer assessed afterwards.

Put simply, people leave managers not companies. However, with so many to choose from, which strategy should a business choose? This video and activity worksheet allows students to investigate a wide range of styles for managers and leaders to choose from. Starting with a word scramble of key styles right the way through to a number of scenarios which require students to act as a consultant to current managers who require advice on their management and leadership style. Also, has answers for the word scramble.

This knowledge organiser and exam prep kit is aimed at students studying the Principles of Management unit on the BTEC L3 Business specification. It provides you with the following: Introduction to the unit Specification checklist with space to explain key terminology Key notes from lead examiner reports, hints and tips Breakdown of task weighting Grade boundaries

A marketing campaign is crucial for a product’s success. Within a typical marketing campaign, a business would promote either their brand to increase brand awareness or a specific product with the aim of ultimately increasing revenue and profits. In this activity, students will watch a short video (2.33mins) which covers a Dunkin Donuts marketing campaign for their coffee products. The video is specifically focused on the ‘Flavor Radio’ marketing campaign and requires students to answer a series of questions through a creative outlet and also includes an extension task.

PESTLE is and analytical tool used to assess the external environment. The video explains each PESTLE factor and links it directly to Amazon. The Activity sheet gives students the opportunity to apply the knowledge from the video. PESTLE is a strategic management tool used to assess the external environment affecting a business. These factors are usually out of the businesses control. A lot of these factors link closely to the opportunities and threats section of a SWOT analysis. For more on SWOT analysis see our YouTube video on SWOT.

This worksheet, along with the video will help students understand how to calculate depreciation. The video explains how to calculate both the straight line method and reducing balance method of calculating depreciation. Each method has clear examples and the activity sheet allows them to apply their new found knowledge of depreciation. Depreciation is how much the value of an asset falls over a period of time. In order to record this expense to a business on an income statement you can use either one of these two key methods. Firstly is the STRAIGHT LINE METHOD and secondly the REDUCING BALANCE Method. Each method enables the business to record the value lost of an asset in the expenses section of an income statement. This is an important expense to consider for a business as it can be costly if it is not monitored. If you are interested in business, then subscribe to our YouTube Channel for lots more Business Studies content.

This resource is perfect for anyone teaching entrepreneurship or students who want to own their own business. It is based on a video produced by BBC Newsbeat named ‘DIY Generation: Young Hustlers’ and features the journeys of four young entrepreneurs. The activity resource has 8 questions linked to the video including students establishing 3 micro business ideas and then creating a mini business plan for one.