Millions of pounds are spent by retailers on producing Christmas adverts each year, but why? We’re only a few weeks into November 2019 and the Christmas advertising campaign season is well under way, with big budget ads from John Lewis, Sainsbury’s, Ikea and Amazon already gracing our screens and social media. The lavish productions rack up millions of hits on sites such as YouTube. They may be popular, but people are less sure about whether these ads actually benefit the big brands behind them (BBC, 2019). This resource provides you with 3 seperate tasks for students to complete focused on 2019’s Christmas advert collection. It requires students to compare adverts, analyse the use of them for business and then create their own for a brand of their choice.

This activity resource is based on a video which explains the concept, advantages and disadvantages of the following types of business: Sole Trader Partnerships Private Limited Companies (LTD) Public Limited Companies (PLC) Franchises The activity worksheet provides the opportunity for students to apply their knowledge, starting with a business ownership word search , then moving onto a series of scenarios where students have to explain and compare a number of business ownership types, including the advantages and disadvantages of each. Finally, requiring students to make justified recommendations based on which ownership type they would choose according to the scenario. For lots more business studies videos then why not subscribe to our YouTube channel.

The foundations of the Marketing Mix are based on the 4P’s, which are Product, Price, Place and Promotion. It is a marketing tool which is used in business to support the business to achieve their marketing objectives and engage their target market when they launch a product through meeting their wants and needs. This activity is supported by a video and provides students with a couple of tasks and an extension task around the 4P’s.

This video and activity resource contains two sections. The first tests students knowledge of the break-even point, contribution, and margin of safety. The second section allows students to apply their knowledge to a scenario which requires them to calculate the break-even point and interpret the information it provides. The activity resource comes complete with answers. The activity resource is designed to be used alongside the Two Teachers YouTube video (Break-Even Analysis | How to Calculate the Break-Even Point Explained) which is shown on the front screen of this resource below. The activity also has two seperate versions to choose from using a Nando’s sauce differentiation rating. This allows students who aren’t as confident or not as experienced with break-even to use an easier version (Lemon & Herb) and those who are more confident or have studied break even before to use a more difficult version of the task (Hot). I hope this helps your students to master break-even analysis.

A marketing campaign is crucial for a product’s success. Within a typical marketing campaign, a business would promote either their brand to increase brand awareness or a specific product with the aim of ultimately increasing revenue and profits. In this activity, students will watch a short video (2.33mins) which covers a Dunkin Donuts marketing campaign for their coffee products. The video is specifically focused on the ‘Flavor Radio’ marketing campaign and requires students to answer a series of questions through a creative outlet and also includes an extension task.

This activity resource is based on a cash flow forecasting video which: Explains the concept & importance of cash flow Provides examples of common cash inflows & cash outflows for a typical business Compares the benefits & limitations of cash flow forecasting Shows students how to produce a cash flow forecast for a given business through a worked example The worksheet provides the opportunity to apply knowledge to assess competence in the subject area. It also includes answers for the calculations.

This knowledge organiser and exam prep kit is aimed at students studying the Principles of Management unit on the BTEC L3 Business specification. It provides you with the following: Introduction to the unit Specification checklist with space to explain key terminology Key notes from lead examiner reports, hints and tips Breakdown of task weighting Grade boundaries

Break even analysis is commonly used in business to calculate the point at which a business neither makes a profit or a loss. The technique is a business planning tool and uses information about both sales and costs to identify the point in which a business will break even. If a business predicts sales to exceed the break even point they are predicting a profit and any units over the break even point are referred to as the margin of safety. If a businesses sales are predicted to be less than the break even point, they are predicting a loss and may not produce the product or may look at alternatives such as increasing the selling price or looking for a cheaper supplier of the materials required to produce the item. With this in mind, the resource provides students with the scenario of a potential business starting who will produce and sell t-shirts. However, before they start they are trying to calculate their break even point. The resources contains three different versions of the same task using the nandos sauce rating for students to easily understand and relate to. With supporting answers for the tutor.

The fast food industry thrives in most of the world. Chains like McDonald’s and Burger King typically come out on top in the $651 billion fast food industry. In Vietnam, however, the brands have failed to take off. McDonald’s and Burger King have more than 36,000 and 16,000 locations across the globe, respectively. But in Vietnam, McDonald’s has 17 stores and Burger King has 13. In Vietnam, a country spoiled for choice when it comes to food, some U.S. fast food chains are struggling to compete with the local competition. This activity resource is to be used alongside the CNBC ‘Why Mcdonald’s Flopped in Vietnam’ video which can be found in the Two Teachers Youtube Channel: Business Case Studies playlist.

If you’re teaching Unit 2: Developing a Marketing Campaign on the BTEC Level 3 Nationals in Business qualification, save yourself plenty of time and be confident you have every element of the specification covered for Learning Aim A with this resource package. This is the first of three resource packs that we have created for Unit 2: Developing a Marketing Campaign for the BTEC Level 3 Business qualification. This Learning Aim A resource package includes: Teacher PowerPoint presentation with 151 slides and 38 activities. Student activity workbook containing 38 activities (directly matching the ones in the PowerPoint). Summative Kahoot quiz on Learning Aim A. Learning Aim A student knowledge checklist. The PowerPoint presentation is fully animated and ready to deliver. It contains a mixture of topic information, examples , and activities for each topic in the specification for learning outcome A. We have kept the formatting simple with a white background and black text, so it can be easily adapted to your school or colleges presentation template. It is also fully editable in case you want to add or amend any content. The supporting student activity workbook is a resource you can provide to all your students, either as a paper hand out or as a digital copy to use on Teams or the VLE of your choice. This contains every single activity that is on the PowerPoint presentation, allowing students to easily follow the content you deliver and then conveniently complete tasks all within one workbook for the whole learning aim. Allowing you as the teacher to check their work quickly and conveniently at any given time to assess their progress overtime and easily revisit past topic areas etc. Again, this is also fully editable in case you want to add or amend any content. The videos on the PowerPoint resource have been embedded, just click allow content when you open up PowerPoint for them to work automatically when teaching. Alternatively, the YouTube link is in the notes section. Answers are available for each activity were applicable i.e. calculation tasks or if there is a definitive answer. Some tasks are very creative or based on students opinion, in this case peer assessment and tutor feedback is recommended. For a more detailed insight of what to expect, just watch the video overview.

This activity worksheet is based on the sneakerheads video produced by the Financial Times. Within which they meet the key players and influencers in the obsessive world of sneaker resale, where trainers like those from Nike Air Jordan and Adidas Yeezy can make a fortune for entrepreneurs that treat shoes like stocks on platforms including StockX. A 14 minute video and 6 questions for students to answer. Perfect for engaging any business student who love trainers, which is many of them. Don’t forget to subscribe to our Youtube channel and follow us on Facebook and Twitter for all of our latest business studies content.

This resource is perfect for anyone teaching entrepreneurship or students who want to own their own business. It is based on a video produced by BBC Newsbeat named ‘DIY Generation: Young Hustlers’ and features the journeys of four young entrepreneurs. The activity resource has 8 questions linked to the video including students establishing 3 micro business ideas and then creating a mini business plan for one.

Whatever happened to Blockbuster? Once valued as a $3 billion company, Blockbuster owned over 9,000 video-rental stores in the United States. But in 2010, after turning down the chance to buy Netflix, Blockbuster filed for bankruptcy with almost $1 billion in debt. So, what happened? Investigate the rise and fall of Blockbuster with this video and activity worksheet which also has an extension task where students get to create their own streaming company to rival the likes of Netflix and Amazon Prime.

This resource is perfect for any students who are currently studying or want to learn more about the Product Life Cycle. The activity worksheet has 4 separate tasks, starting off with a simple explanation in their own words of the Product Life Cycle. Right through to a scenario where they work for Apple in the Market Dept. and are required to produce a plan to reignite sales of the iPhone through justified product extension strategy recommendations. The activity worksheet is supported by a YouTube video which: Explains the product life cycle Compares the benefits and limitations of the model Applies the product life cycle to Apple’s iPhone and Coca Cola. I hope this helps your students to master the Product Life Cycle.

SWOT analysis is a tool that businesses use to examine their Strengths, Weaknesses, Oppourtunities and Threats. This infographic provides an overview of a SWOT analysis conducted on Amazon and complements the video attached to this link. Could be useful as either a lesson resource or a poster for your classroom wall.

This is the second of three resource packs that we have created for Unit 2: Developing a Marketing Campaign for the BTEC Level 3 Business qualification. This Learning Aim B resource package includes: Teacher PowerPoint presentation with 98 slides and 22 activities. Student activity workbook containing 22 activities (directly matching the ones in the PowerPoint). Summative Kahoot quiz on Learning Aim B. Learning Aim B student knowledge checklist. The PowerPoint presentation is fully animated and ready to deliver. It contains a mixture of topic information, examples , and activities for each topic in the specification for Learning Aim B. We have kept the formatting simple with a white background and black text, so it can be easily adapted to your school or colleges presentation template. It is also fully editable in case you want to add or amend any content. The supporting student activity workbook is a resource you can provide to all your students, either as a paper hand out or as a digital copy to use on Teams or the VLE of your choice. This contains every single activity that is on the PowerPoint presentation, allowing students to easily follow the content you deliver and then conveniently complete tasks all within one workbook for the whole learning aim. Allowing you as the teacher to check their work quickly and conveniently at any given time to assess their progress overtime and easily revisit past topic areas etc. Again, this is also fully editable in case you want to add or amend any content. The videos on the PowerPoint resource have been embedded, just click allow content when you open up PowerPoint for them to work automatically when teaching. Alternatively, the YouTube link is in the notes section. Answers are available for each activity were applicable i.e. calculation tasks or if there is a definitive answer. Some tasks are very creative or based on students opinion, in this case peer assessment and tutor feedback is recommended. For a detailed insight of what to expect, just watch the video overview.

Put simply, people leave managers not companies. However, with so many to choose from, which strategy should a business choose? This video and activity worksheet allows students to investigate a wide range of styles for managers and leaders to choose from. Starting with a word scramble of key styles right the way through to a number of scenarios which require students to act as a consultant to current managers who require advice on their management and leadership style. Also, has answers for the word scramble.

This worksheet, along with the video will help students understand how to calculate depreciation. The video explains how to calculate both the straight line method and reducing balance method of calculating depreciation. Each method has clear examples and the activity sheet allows them to apply their new found knowledge of depreciation. Depreciation is how much the value of an asset falls over a period of time. In order to record this expense to a business on an income statement you can use either one of these two key methods. Firstly is the STRAIGHT LINE METHOD and secondly the REDUCING BALANCE Method. Each method enables the business to record the value lost of an asset in the expenses section of an income statement. This is an important expense to consider for a business as it can be costly if it is not monitored. If you are interested in business, then subscribe to our YouTube Channel for lots more Business Studies content.

This activity resource is based on CNBC’s 7 minute YouTube video case study on Starbucks and how it became an $80 billion dollar business. It examines the businesses past, present and future prospects. The resource has 8 questions for students to answer and should generate critical thinking about the businesses history overtime. Helping students to understand how both internal and external factors can impact a businesses success.

This activity sheet has a scenario that puts the Boston Matrix into a business context. It allows the students to apply the concept of the Boston Matrix and investigate how this planning tool can help a business make marketing and business decisions. The Boston Matrix is a model which helps businesses analyse their product portfolio and can be used as a marketing tool or for general business strategy. It places each product within the product portfolio into 4 separate categories based upon; their market share and market growth. These four categories are; Star, Cash Cow, Question Mark & Dog.