Pricing strategies form an important part of a brands marketing mix and the pricing strategy a business takes can directly impact business success. The core aim of any pricing strategy is to ultimately increase revenue, profits and the awareness of the product or brand. In this activity, students will watch a short video which covers common pricing strategies. Whilst watching the video students can use the activity to answer questions that are directly related to the content covered in the video. The activity sheet allows students to then apply their knowledge of pricing strategies to a variety of business scenarios and justify why they have chosen that particular pricing strategy. As the video covers 7 common pricing strategies, we have added in a task where you clarify the specific strategies students must know for their current course. This allows you to broaden their knowledge of pricing strategies and then tailor the activity to your specification. Alternatively, the activity resource is fully editable so feel free to amend it to meet your needs.

This resource is to be used to review and assess students progress whilst studying the BTEC Business L3 Unit 2: Developing a Marketing Campaign Unit. Named ‘Unit Progress Check Booklet’, it is a 10 page document that is to be completed following a mock exam. Students should be put into groups of 3 (a mix of ability would be ideal). They should then complete activity 1 of any given mock assessment (this resource is focused on the TableTop Gaming exam from January 2019, but adapts to any you choose to set). The first two pages are for the student to complete following feedback from two peers. Works well if students complete activity 1 first and then a peer review and collaborative discussion takes place. With activity 2 being attempted and peer assessed afterwards.

A case study of Coca Cola’s approach to water resources along with questions that apply the knowledge gained from the case study. The case study is particularly useful in terms of investigating the impact business decisions have on key stakeholders and whether or not the businesses actions are ethical or not. The resource is specifically tailored to BTEC Level 3 Business: Unit 20 Investigating Corporate Social Responsibility. However the questions could be amended to fit whatever you want from the case study.

This activity resource is based on a video which explains how to calculate both net profit and gross profit margins. The video provides students with a walk-through of how to calculate the answers using formula, then shows you how to interpret the answers to make financial decisions. The worksheet provides the opportunity to apply knowledge to assess competence in the subject area. It also includes answers for the calculations. Both gross profit and net profit are key performance indicators for any business and being able to calculate and interpret these is essential for business owners and entrepreneurs alike.

This activity resource is based on a video which explains the common sources of finance available to businesses including the advantages and disadvantages of each. The video covers the following sources of finance: Overdrafts, Bank Loans, Owners Capital, Trade Credit, Retained Profit, Share Capital, Venture Capital, and Crowd funding. The supporting activity worksheet then provides the opportunity for students to apply their knowledge within the following three sections: Section one is a sources of business finance crossword puzzle Section two provides students with a table to make detailed notes about each source of finance individually Section three provides students with two separate business scenarios within which students are required to compare a variety of finance sources and then make justified recommendations For lots more business studies videos then why not subscribe to our YouTube channel.

BTEC Business Unit 3: Personal and Business Finance Outcome C | PowerPoint & Student Workbook This is the third instalment following directly on from Outcome A & B of Unit 3: Personal & Business Finance for the BTEC Level 3 Business qualification. This Outcome C resource package includes: PowerPoint presentation with 52 slides and 19 activities Student activity workbook containing 19 activities (directly matching the ones in the PowerPoint) 15 question Kahoot quiz on Outcome C Outcome C student checklist The PowerPoint presentation is fully animated and ready to deliver. It contains a mixture of topic information, examples , and activities for each topic in the specification for learning outcome C. We have kept the formatting simple with a white background and black text, so it can be easily adapted to your school or colleges presentation template. It is also fully editable in case you want to add or amend any content. The supporting student activity workbook is a resource you can provide to all your students, either as a paper hand out or as a digital copy to use on Teams or the VLE of your choice. This contains every single activity that is on the PowerPoint presentation, allowing students to easily follow the content you deliver and then conveniently complete tasks all within one workbook for the whole learning aim. Allowing you as the teacher to check their work quickly and conveniently at any given time to assess their progress overtime and easily revisit past topic areas etc. Again, this is also fully editable in case you want to add or amend any content.

The foundations of the marketing mix are based on the 4P’s, which are Product, Price, Place and** Promotion. This infographic provides an overview of the 4P’s of the Apple iPhone and how they all combine to help Apple to sell more products. It can be used as either a resource in lesson or as a classroom poster. This resources is also supported by a video which is linked.

This resource on SWOT analysis has two parts. The first is a YouTube video that explains each element of SWOT and then provides a business example from Amazon. The second part is an activity sheet that allows students to answer key questions covered in the video and then apply SWOT analysis to Amazon.

With $4 billion spent on advertising every year, Coca Cola really is a leader in global marketing. This video & activity resource allows students to investigate the secrets behind Coca Cola’s most successful marketing campaigns. The video is 8 minutes long and has 5 questions for students to answer, including one where they get to create their own marketing campaign for Coca Cola. For our latest business resouces and content updates, then follow us on Facebook @twoteachersbusiness &Twitter @twoteachersbiz

Why do businesses spend so much money on marketing? Investigate this with your students using this short video and activity resource. Aimed to provide you with the basic fundamentals of this topic area and identifies the key roles of marketing. The video is aimed primarily at students studying GCSE, A Level or BTEC Business. However, it should be useful across all programmes of business studies and the worksheet is fully editable.

Based on the CNBC Youtube Video ‘Subway - Not Starbucks Or McDonald’s - Has The Most Locations’, this video and activity worksheet allows your students to: Investigate the franchise market and compare popular businesses within the market Analyse Subway as a franchise business model, with justified recomendations of what they would change if they owned the business Choose a franchise business model they would purchase if they had unlimited funds including full justification of their plans. Despite the seeming ubiquitousness of McDonald’s golden arches and the Starbucks mermaid, the sandwich chain Subway actually has the most locations of any restaurant worldwide, about 43,000 in 2017. This number, however, belies the economic reality: while McDonald’s and Starbucks continue to grow their profits, Subway’s have been slipping since 2014. Industry analysts point to a few reasons for this, including a lack of innovation and fraught relationships with franchise owners.

The video covers 3 types of organisational structure; hierarchical structure, flat structure and matrix structure. They are all shown in the form of an organisational chart. Businesses use organisational structures to illustrate job roles and responsibilities. Organisational structures show who each employee reports to in their job and depending on an organisation’s size, vision and requirements, the structure type will vary. In this video we cover 3 types of organisational structure, the features of those structures along with some advantages and disadvantages of using that particular structure. There are a few key words that are important to understand before looking at an organisational chart. These are; • Span of control. This is the number of employees that a manager has responsibility for • Chain of command . The route by which instructions and communications flow from the top to the bottom of the business, it shows who answer to who • Subordinates. This is basically members of staff that work for a manager, they under that managers span of control and are below them in the chain of command. The video covers each of these in detail and is great for GCSE revision or A level and BTEC business. If you want to apply your new found knowledge of organisational structures then the activity worksheet has a word search on the key words from the video and then questions surrounding the content covered. It has a section for students to create their own organisational chart.

**The Ansoff Matrix is a business planning tool designed to aide managers and marketers in identifying a growth strategy. The Ansoff Matrix is useful for anyone teaching or studying GCSE, A level or BTEC Business studies as it is a core conept in business. ** The Video: The video (4.56 minutes) goes through what the Ansoff Matrix is and how McDonald’s have used it to grow their global business. Each strategy within the Ansoff Matrix is explained and key points identified. The Activity Sheet: Whilst watching the video students can use the activity to answer questions that are directly related to the content covered in the video. There are questions of what the Ansoff Matrix is and what each startegy means. The activity sheet allows students to create their own matrix for a business of their choice and finished with an extension task to stretch the more able students.

For an insight of what to expect from the download, watch the video overview below. If you’re teaching Unit 3: Personal and Business Finance on the BTEC Level 3 Nationals in Business, then save yourself plenty of time and be confident you have every element of the specification covered for Learning Outcome A. This resource package includes: PowerPoint presentation with 90 slides and 35 activities Student activity workbook containing 35 activities (matching the ones in the PowerPoint) The PowerPoint presentation is fully animated and ready to deliver. It contains a mixture of topic information, examples, videos, and activities for each topic in the specification for learning outcome A. We have kept the formatting simple with a white background and black text, so it can be easily adapted to your school or colleges presentation template. It is also fully editable in case you want to add or amend any content. The supporting student activity workbook is a resource you can provide to all your students, either as a paper hand out or as a digital copy to use on Teams or Google Classroom etc. This contains every single activity that is on the PowerPoint presentation, allowing students to easily follow the content you deliver and then conveniently complete tasks all within one workbook for the whole learning aim. Allowing you as the teacher to check their work quickly and conveniently at any given time to assess their progress overtime and easily revisit past topic areas etc. Again, this is also fully editable in case you want to add or amend any content. Having taught this unit for 3 years, we strongly believe you will find this resource package fantastic value for money and extremely beneficial to yourself and your students in achieving success in the end of unit exam.

This video is good for both marketing and business ethics. Covers how fast food outlets use tactics to make you spend more money. The activity sheet is fully editable so you can adapt it to meet the needs of your lesson and what you want students to get out of the video. The sheet finishes with a short essay question for them to apply some knowledge of the video and to get them to think about the concept in more depth.

Stimulating market demand is one of the most crucial elements within the marketing element of a business or product to turn current customers into loyal customers or trigger demand by the market. This resource provides students with a scenario of Drake owning a music shop which he wants to grow the revenue and popularity of all the different products and services he offers. Therefore, students need to investage various ways in which he can stimulate demand of the market.

The worksheet compliments the video and helps students apply the theory. Regarded as one of the original motivational theorists. Clinical psychologist and pioneer of job enrichment, Fredrick Herzberg devised the Two Factor Theory of Motivation. This video will cover both factors and how they have been applied at Google. In his research he asked employees to state the things that were good and bad at work. He discovered the things that made people satisfied at work were completely different to the things that made them dissatisfied. This prompted Herzberg to propose the two factor theory of motivation. The first set of factors he called Hygiene factors: These won’t encourage employees to work harder but they will cause them to become dissatisfied if they are not present. The second set of factors are Motivators: These are factors that can encourage employees to work harder. If you are interested in business, then subscribe to our YouTube Channel for lots more Business Studies content.

The Super Bowl is a rare television event where the audience is actually willing to watch the commercials which has turned it into a championship of advertising. The cost of running an ad during the Super Bowl has continued to increase while viewership has started to fall off. Despite that, advertisers still say it is worth it and that the value lasts longer than the game. This 5 minute video and worksheet investigates the Super Bowl and why it has become a key place for advertisers. There is also a answer sheet that gives the key points from the video.

In order to make a business as effective as possible it is vital that the business chooses a suitable location that will have the most positive impact on the business. This video covers the factors that impact where a business decides to locate and the implications of that decision. There are three key in influences on where a business decides to locate. These are: ● Proximity: how close does the business need to be to… the market, labour, materials and competitors. The business needs to decide which one of these is most important to the business. ● Next is the nature of the business activity. What does the business do? is it in retail, a service or manufacturing. We will look at why these would impact the decision of where to locate next ● The final influence is the internet. How does the internet impact on where a business decides to locate?… do they even need a physical location at all? The video covers each of these in detail and is great for GCSE revision or A level and BTEC business. If you are interested in business, then subscribe to our YouTube Channel for lots more Business Studies content.

Save yourself plenty of time and be confident all of learning outcome B is covered with this resource pack for Unit 3: Personal & Business Finance. This is the second instalment following directly on from Outcome A of the BTEC Level 3 Business qualification. This Outcome B resource package includes: PowerPoint presentation with 57 slides and 22 activities Student activity workbook containing 22 activities (directly matching the ones in the PowerPoint) 20 question Kahoot quiz on Outcome B Outcome B student checklist The PowerPoint presentation is fully animated and ready to deliver. It contains a mixture of topic information, examples, videos, and activities for each topic in the specification for learning outcome B. We have kept the formatting simple with a white background and black text, so it can be easily adapted to your school or colleges presentation template. It is also fully editable in case you want to add or amend any content. The supporting student activity workbook is a resource you can provide to all your students, either as a paper hand out or as a digital copy to use on Teams or the VLE of your choice. This contains every single activity that is on the PowerPoint presentation, allowing students to easily follow the content you deliver and then conveniently complete tasks all within one workbook for the whole learning aim. Allowing you as the teacher to check their work quickly and conveniently at any given time to assess their progress overtime and easily revisit past topic areas etc. Again, this is also fully editable in case you want to add or amend any content.