This full lesson covers A2 of Learning Aim A of Unit 7: Business Decision Making. The lesson contains links to external media, group tasks and more for engagement of learners. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson covers B1 of Unit 7: Business Decision Making. The lesson covers; Primary sources Secondary sources Storage and security Analysis, comparison and evaluation of data Alternatives and solutions The lesson contains several tasks and links to external media to engage learners. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson, with companion case study, covers B1 of Learning Aim B of Unit 7: Business Decision Making. The lesson covers; Porter’s Five Forces 5C Analysis Ansoff Matrix Boston Matrix The lesson contains tasks, links to external media and a case study project activity that summerises the theory learned in the lesson. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson, with companion data set, covers B4 of Unit 7: Business Decision Making. The lesson covers; Importance of using graphs Line Graph Pie Chart Bar Charts Histogram Scatter Graph Reports to aid in making decisions The session includes links to external media, group and individual tasks (creating each type of graphs). Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson covers B5 of Unit 7: Business Decision Making. Areas covered include; Management information systems (MIS) Gannt Charts Critical Path Analysis Financial tools (Net present value, discounted cash flow, internal rates of return) The lesson contains links to external media and tasks to engage learners. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This resource covers C2 of Unit 3: Personal and Business Finance and covers the following areas; Capital Income (Loans,mortgages,shares,owner’s capital,debentures) Revenue Income (Sales,rent received, commission received, interest received, discount received) The lesson contains several tasks (individual/group) and links to videos and websites to further improve learning. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson covers C.1 of Learning Aim C of Unit 7: Business Decision Making. Areas covered; Purpose of research Primary research Secondary research Task (using research to make key business decisions) Task (evaluation of primary and secondary research) Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson covers C2 of Learning Aim C of Unit 7: Business Decision Making. The lesson covers; The effect on the product/service being offered Pricing strategies Location Comparison websites Evaluation of competitor analysis The lesson contains three large tasks to engage learners and facilitate learning. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This lesson covers H2 of Unit 7: Business Decision Making. Areas covered include; Production of professional business reports Creating effective business presentations Manipulating financial data using software Learners are given several large scale tasks to practise their skills for the upcoming examination. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson covers A3 of Unit 17: Digital Marketing. The lesson includes; Personal computers Smartphones Tablets Games consoles Learners will explore how these devices deliver digital communication to their target audience, the pros and cons of each and more. The lesson contains several tasks and links to external media to engage learners. The lesson concludes with a large group task where learners have to devise a strategy for a new Batman movie. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson covers B4 of Unit 17: Digital Marketing. Areas covered include; Benefits of online advertising; Cost Measurability Formatting Targeting Coverage Speed Concerns of online advertising; Banner blindness Illegal activity Display variations Ad blocking Data security Consumer location tracking Spam The lesson contains links to external media and several tasks to engage learners.

This full lesson covers C1 of Unit 17: Digital Marketing. The lesson is highly practical and is centered around a new fitness clothing brand. Areas covered include; Setting objectives Target segment Brand persona Competition Resource identification Implementation planning and testing Measurement against targets Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson covers C2 of Unit 17: Digital Marketing. Areas covered include; Marketing objectives Integration into the marketing and promotional mixes Anticipated returns The lesson is highly practical and revolves around a brand new fitness brand. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson covers B2 of Unit 17: Digital Marketing. The lesson centers around a wooden furniture business case study. Areas covered include; Digital Strategies to Meet Set Objectives Content Marketing (Relevance/Pressure to Keep Refreshed) Paid search advertising Search engine optimisation (SEO) Social media marketing Video marketing/Vlogging Email marketing Mobile applications (apps) QR codes Responsive website design The lesson contains links to external media and several tasks to engage learners. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson covers A2 of Unit 22: Market Research. The lesson explores; Qualitative and Quantitative data Primary research Secondary research Internal sources of information External sources of information The lesson contains several links to external media and tasks to engage learners. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson covers B1 of Unit 17: Digital Marketing. The lesson follows a case study based on a eco-friendly wedding business. Learners will apply the knowledge presented to the given case study throughout the lesson through a series of tasks. Areas covered include; Lead generation Brand awareness Customer retention The lesson contains mini tasks and large tasks, working in groups. This includes creating an Instagram account for a business and designing content.

This full lesson covers B1 Planning Stage of Unit 22: Market Research. The session includes; Problem definition. • Set research objectives. • Budget. • Determine what data is to be collected. • Methods to be used: o secondary and primary o quantitative and/or qualitative. Pilot questionnaire design: o question type o sequencing o length of questionnaire o avoiding bias o relevance of questions to objectives. • Pilot sampling plan. • Probability sampling: o random o systematic o stratified o cluster. • Non-probability sampling: o quota o convenience o observation. • Sample size and effect on confidence levels. • Pilot research. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson covers A3 Appropriateness of Choice of Research of Unit 22: Market Research. The session covers; Cost Accuracy Time lines Response rates The lesson contains links to external media and several tasks to engage learners.