This lesson is written by Sarah Hilton for Revisionstation and contains a comprehensive student worksheet and a teacher PowerPoint These are the topics covered in this lesson: a) Internal and external stakeholders. b) Stakeholder objectives. c) Stakeholder and shareholder influences: • stakeholder: that the business considers all of its stakeholders in its business decisions/objectives • shareholder: that the business should focus purely on shareholder returns (increasing share price and dividends) in its business decisions/objectives. d) The potential for conflict between profit-based (shareholder) and wider objectives (stakeholder).

This is a complete lesson written by Sarah Hilton for Revisionstation and it covers the following topics: The purpose of business Reasons for starting a business Basic functions and types of business Goods and services Needs and wants Factors of production Opportunity cost Three main business sectors Business enterprise and entrepreneurship Characteristics of am entrepreneur Objectives of an entrepreneur Dynamic nature of business

This is a complete lesson written by Sarah Hilton for Revisionstation and it covers the following topics: Students should be able to understand the factors that influence where a business is located, including: proximity to the market availability of raw materials labour competition costs

This is a complete lesson written by Sarah Hilton for Revisionstation and it covers the following topics: Impact of the changing use of ICT and how it influences business activity E-commerce To access wider markets Digital communication Changing the way that business communicates with stakeholders

This is a complete lesson written by Sarah Hilton for Revisionstation and it covers the following topics: The need for recruitment Internal recruitment External recruitment Methods of recruitment and selection of employees Job analysis Job description Person specification Selection methods Benefits of recruitment Contracts of employment Part time Full time Job share Zero hours

This is a complete lesson written by Sarah Hilton for Revisionstation and it covers the following topics: Importance of training the workforce Benefits of training employees Types of training undertaken by businesses Benefits of induction training Benefits and drawbacks of off the job and on the job training

This is a complete lesson written by Sarah Hilton for Revisionstation and it covers the following topics: Methods of good service: product knowledge customer engagement (creating a positive experience for the customer) post sales services (e.g. user training, help lines, servicing) Benefits of good customer service, including: increase in customer satisfaction customer loyalty increased spend profitability Dangers of poor customer service, including: dissatisfied customers poor reputation via word of mouth reduction in revenue The ways in which advances in ICT have allowed customer services to develop: websites e-commerce social media

This is a complete lesson written by Sarah Hilton for Revisionstation and it covers the following topics: Consequences of quality issues Methods of maintaining consistent quality (TQM) Costs and benefits of maintaining quality additional sales image/reputation higher price inspection costs staff training product recalls the provision of services

This is a complete lesson which includes a teacher PowerPoint and a student worksheet written by Sarah Hilton for Revisionstation and it covers the following topics: Types of segmentation including: gender age location income

This lesson is written by Sarah Hilton for Revisionstation and contains a comprehensive student worksheet and a teacher PowerPoint These are the topics covered in this lesson: a) Strong and weak cultures b) Classification of company cultures: power role task person c) How corporate culture is formed d) Difficulties in changing an established culture

Pearson Edexcel International A Level Business YBS11 (433) 3 / 4333 cultural social Complete lesson including a student worksheet and a teacher PowerPoint written by Sarah Hilton for Revisionstation a) Considerations for businesses: • cultural differences • different tastes and preferences • language and unintended meanings • inappropriate branding and promotion.

Pearson Edexcel International A Level Business YBS11 (432) 4 / 4324 global mergers Complete lesson including a student worksheet and a teacher PowerPoint written by Sarah Hilton for Revisionstation Reasons for global mergers, takeovers and joint ventures a) Spreading risk and economies of scale. b) Entering new markets/trade blocs. c) Acquiring national/international brand names/patents. d) Securing resources/supplies. e) Maintaining/increasing global competitiveness. f) Reducing competition. g) Making use of local knowledge. h) Government or legal requirement. i) Accessing supply chains/distribution networks. j) Sharing costs/risks.

a) Cultural diversity: recognition that groups of people across the globe have different interests and values b) Features of global niche markets c) Application and adaptation of the marketing mix (4Ps) to suit global niches This lesson includes a PowerPoint and a student worksheet Written by Sarah Hilton for Revisionstation

Pearson Edexcel International A Level Business YBS11 (433) 2 / 4332 niche markets Complete lesson including a student worksheet and a teacher PowerPoint written by Sarah Hilton for Revisionstation This lesson covers: a) Cultural diversity: recognition that groups of people across the globe have different interests and values. b) Features of global niche markets. c) Application and adaptation of the marketing mix (4Ps) to suit global niches.

Pearson Edexcel International A Level Business YBS11 (433) 1 / 4331 marketing Complete lesson including a student worksheet and a teacher PowerPoint written by Sarah Hilton for Revisionstation a) Global marketing strategy and global localisation (glocalisation) b) Different marketing approaches: domestic/ethnocentric mixed/geocentric international/polycentric. c) Application and adaptation of the marketing mix (4Ps) and Ansoff’s Matrix to global markets

This is a complete lesson to introduce unit 4 of the International Business syllabus. Includes lots of interactive activities and questions for the students to answer. Includes a teacher PPT and a student worksheet Written by Sarah Hilton at Revisionstation Covers these topics: a) Characteristics of developed, developing and emerging economies b) Growing economic power of countries within Asia, Africa and other parts of the world c) Implications of economic growth for individuals and businesses: • trade opportunities for businesses • employment patterns. d) Indicators of growth: • gross domestic product (GDP) and GDP per capita • human development index (HDI).

This complete lesson includes everything you need to teach this unit. Written by Sarah Hilton for Revisionstation, it covers these topics: a) Trade liberalisation, the reduction of trade barriers and the role of the WTO. b) Political change. c) Reduced cost of transport and communication. d) Increased significance of global (multinational) corporations (MNCs). e) Increased investment flows (FDI). f) Migration within and between economies. g) Growth of the global labour force. h) Structural change. i) Impact on businesses of increased globalisation. It includes a Teacher PowerPoint with all the answers in the slide notes and a student workbook which is fully editable.

a) Factors to consider: o costs of production o skills and availability of labour force o infrastructure o location in trade bloc o government incentives o ease of doing business o political stability o natural resources o likely return on investment This lesson includes a PowerPoint and a student worksheet Written by Sarah Hilton for Revisionstation

a) Factors to consider: o levels and growth of disposable income o ease of doing business o infrastructure o political stability o exchange rate This lesson includes a PowerPoint and a student worksheet Written by Sarah Hilton for Revisionstation

a) The impact of movements in exchange rates b) Competitive advantage through: o cost competitiveness o differentiation c) Skill shortages and their impact on international competitiveness This lesson includes a PowerPoint and a student worksheet Written by Sarah Hilton for Revisionstation