This is a complete lesson written by Sarah Hilton for Revisionstation and it covers the following topics: Impact on business of operating in competitive markets Meaning of market and competition Situations when businesses face minimal or no competition Uncertainty and risks that businesses face Why entrepreneurs start a business Activities businesses can take to minimise risks

This is a complete lesson written by Sarah Hilton for Revisionstation and it covers the following topics: The need for recruitment Internal recruitment External recruitment Methods of recruitment and selection of employees Job analysis Job description Person specification Selection methods Benefits of recruitment Contracts of employment Part time Full time Job share Zero hours

This is a complete lesson written by Sarah Hilton for Revisionstation and it covers the following topics: Importance of motivation in the workforce Benefits of a motivated workforce Staff retention High productivity Methods to motivate staff Financial methods of motivation Non-financial methods of motivation

This is a complete lesson written by Sarah Hilton for Revisionstation and it covers the following topics: Managing stock: Just in time (JIT) Just in case (JIC) Factors affecting choice of suppliers including: price quality Reliability The effects of procurement and logistics on a business, including: efficiency lower unit costs The value of effective supply chain management, including: working with suppliers to ensure that key processes are running efficiently and cost effectively getting goods and services for the best price and value cutting any waste and unnecessary costs to create a streamlined process and fast production times

This is a complete lesson written by Sarah Hilton for Revisionstation and it covers the following topics: Importance of training the workforce Benefits of training employees Types of training undertaken by businesses Benefits of induction training Benefits and drawbacks of off the job and on the job training

This is a complete lesson written by Sarah Hilton for Revisionstation and it covers the following topics: Methods of good service: product knowledge customer engagement (creating a positive experience for the customer) post sales services (e.g. user training, help lines, servicing) Benefits of good customer service, including: increase in customer satisfaction customer loyalty increased spend profitability Dangers of poor customer service, including: dissatisfied customers poor reputation via word of mouth reduction in revenue The ways in which advances in ICT have allowed customer services to develop: websites e-commerce social media

This is a complete lesson written by Sarah Hilton for Revisionstation and it covers the following topics: Consequences of quality issues Methods of maintaining consistent quality (TQM) Costs and benefits of maintaining quality additional sales image/reputation higher price inspection costs staff training product recalls the provision of services

This is a complete lesson which includes a teacher PowerPoint and a student worksheet written by Sarah Hilton for Revisionstation and it covers the following topics: Types of segmentation including: gender age location income

This is a complete lesson which includes a teacher PowerPoint and a student worksheet written by Sarah Hilton for Revisionstation and it covers the following topics: Purpose of market research To collect information Why businesses conduct market research Methods of market research to include primary and secondary Uses of market research information that may help decision making Qualitative and quantitative market research manipulate and interpret data from tables and charts identify market size and market share

This is a complete lesson which includes a teacher PowerPoint and a student worksheet written by Sarah Hilton for Revisionstation and it covers the following topics: LESSON 1 Pricing methods price skimming price penetration competitive pricing loss leader cost-plus The factors that influence pricing decisions costs nature of the market degree of competition product life cycle. The relationship between price and demand LESSON 2 The benefits and risks of developing new products Importance of product design, image and the needs of the target market Product differentiation USP Brand image The product lifecycle Product portfolio (Boston Box / Boston Matrix) LESSON 3 Promotional methods Advertising PR Sales promotion Sponsorship Social media Factors influencing the selection of promotional methods Reasons for promotion LESSON 4 The different channels of distribution used by business Retailers Wholesalers Telesales E-commerce and M-commerce Integrated nature of the marketing mix Using the marketing mix to inform and implement business decisions

This lesson is written by Sarah Hilton for Revisionstation and contains a comprehensive student worksheet and a teacher PowerPoint These are the topics covered in this lesson: a) Strong and weak cultures b) Classification of company cultures: power role task person c) How corporate culture is formed d) Difficulties in changing an established culture

This lesson is written by Sarah Hilton for Revisionstation and contains a comprehensive student worksheet and a teacher PowerPoint These are the topics covered in this lesson: a) Construct and interpret simple decision-tree diagrams b) Calculations and interpretations of figures generated by these techniques c) Limitations of using decision trees