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Sarah Hilton has been a business examiner for over 20 years and a business teacher for longer. She is now a teacher trainer, business teacher and qualification developer. She runs the website revisionstation which provides smashing business teaching resources at budget prices.

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Sarah Hilton has been a business examiner for over 20 years and a business teacher for longer. She is now a teacher trainer, business teacher and qualification developer. She runs the website revisionstation which provides smashing business teaching resources at budget prices.
Pearson Edexcel International A Level Business YBS11 (432) 3  / 4323 assessment production
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Pearson Edexcel International A Level Business YBS11 (432) 3 / 4323 assessment production

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Complete lesson including a student worksheet and a teacher PowerPoint written by Sarah Hilton for Revisionstation Pearson Edexcel International A Level Business YBS11 (432) 3 / 4323 assessment production ASSESSMENT OF A COUNTRY AS A PRODUCTION LOCATION a) Factors to consider: • costs of production • skills and availability of labour force • infrastructure • location in trade bloc • government incentives • ease of doing business • political stability • natural resources • likely return on investment.
Edexcel A Level Business 1.1.2 Market Research complete updated lesson 112
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Edexcel A Level Business 1.1.2 Market Research complete updated lesson 112

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This complete lesson includes a worksheet and a PowerPoint which is written by Sarah Hilton for Revisionstation. This lesson includes the following topics: a) Product and market orientation b) Primary and secondary market research data (quantitative and qualitative) used to: identify and anticipate customer needs and wants quantify likely demand gain insight into consumer behaviour c) Limitations of market research, sample size and bias d) Use of ICT to support market research: websites social networking databases e) Market segmentation
Edexcel A Level Business 1.1.1 The Market complete updated lesson 111
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Edexcel A Level Business 1.1.1 The Market complete updated lesson 111

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This complete lesson includes a worksheet and a PowerPoint and is written by Sarah Hilton for Revisionstation and includes the following topics: a) Mass markets and niche markets: characteristics market size and market share brands b) Dynamic markets: online retailing how markets change innovation and market growth adapting to change c) How competition affects the market d) The difference between risk and uncertainty
Edexcel A level business 1.3.3 Pricing strategies complete lesson 133
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Edexcel A level business 1.3.3 Pricing strategies complete lesson 133

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This is a genuine Revisionstation resource written by Sarah Hilton This is the blue front slide version This is a complete lesson with a teacher PowerPoint and student worksheet This lesson covers: a) Types of pricing strategy: cost plus (calculating mark-up on unit cost) price skimming penetration predatory competitive psychological b) Factors that determine the most appropriate pricing strategy for a particular situation: number of USPs/amount of differentiation price elasticity of demand level of competition in the business environment strength of brand stage in the product life cycle costs and the need to make a profit c) Changes in pricing to reflect social trends: online sales price comparison sites
Edexcel A level Business 1.3.5 Marketing strategy complete lesson 135
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Edexcel A level Business 1.3.5 Marketing strategy complete lesson 135

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This is a genuine Revisionstation resource written by Sarah Hilton This is the blue front slide version This is a complete lesson with a teacher PowerPoint and student worksheet This lesson covers: a) The product life cycle b) Extension strategies: product promotion c) Boston Matrix and the product portfolio d) Marketing strategies appropriate for different types of market: mass markets niche markets business to business (B2B) and business to consumer (B2C) marketing e) Consumer behaviour – how businesses develop customer loyalty
Edexcel A level Business 1.3.4 Distribution complete lesson 134
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Edexcel A level Business 1.3.4 Distribution complete lesson 134

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This is a genuine Revisionstation resource written by Sarah Hilton This is the blue front slide version This is a complete lesson with a teacher PowerPoint and student worksheet This lesson covers: a) Distribution channels b) Changes in distribution to reflect social trends: online distribution changing from product to service
Edexcel A Level Business 1.3.2 Branding and Promotion complete lesson 132
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Edexcel A Level Business 1.3.2 Branding and Promotion complete lesson 132

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This is a genuine Revisionstation resource written by Sarah Hilton This is the blue front slide version This is a complete lesson with a teacher PowerPoint and student worksheet This lesson covers: a) Types of promotion b) Types of branding c) The benefits of strong branding: added value ability to charge premium prices reduced price elasticity of demand d) Ways to build a brand unique selling points (USPs)/differentiation advertising sponsorship the use of social media e) Changes in branding and promotion to reflect social trends: viral marketing social media emotional branding
Edexcel A Level Business 1.3.1 Product service design complete lesson 131
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Edexcel A Level Business 1.3.1 Product service design complete lesson 131

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This is a genuine Revisionstation resource written by Sarah Hilton This is the blue front slide version This is a complete lesson with a teacher PowerPoint and student worksheet This lesson covers: a) Design mix: function aesthetics cost b) Changes in the elements of the design mix to reflect social trends: concern over resource depletion: designing for waste minimisation, re-use and recycling ethical sourcing