This lesson covers: the interdependent nature of business operations, finance, marketing and human resources within a business context how these interdependencies underpin business decision-making the impact of risk and reward on business activity the use of financial information in measuring and understanding business performance and decision-making This lesson was written by Sarah Hilton for Revisionstation

EDEXCEL GCSE BUSINESS 1.2.3 MARKET SEGMENTATION (COMPLETE LESSON) 123 This lesson includes a PowerPoint and a worksheet and covers: How businesses use market segmentation to target customers: ● identifying market segments: location, demographics, lifestyle, income, age ● market mapping to identify a gap in the market and the competition. Written by Sarah Hilton for Revisionstation

This lesson includes a PowerPoint and a worksheet and covers: a) Creating and setting up a business b) Running and expanding/developing a business c) Innovation within a business (intrapreneurship) d) Barriers to entrepreneurship e) Anticipating risk and uncertainty in the business environment Written by Sarah Hilton for Revisionstation

This lesson includes a PowerPoint and a worksheet a) SWOT analysis o internal considerations: strengths and weaknesses o external considerations: opportunities and threats Written by Sarah Hilton for Revisionstation

This lesson includes a PowerPoint and a worksheet and covers: a) Purpose of sales forecasts b) Factors affecting sales forecasts: o consumer trends o economic variables o actions of competitors c) Difficulties of sales forecasting Written by Sarah Hilton for Revisionstation

EDEXCEL GCSE BUSINESS 1.5.3 LEGISLATION AND BUSINESS (COMPLETE LESSON) 153 This lesson includes a PowerPoint and a worksheet and covers: The purpose of legislation: Principles of consumer law: quality and consumer rights Principles of employment law: recruitment, pay, discrimination, and health and safety The impact of legislation on businesses: Cost Consequences of meeting and not meeting these obligations Written by Sarah Hilton for Revisionstation

EDEXCEL GCSE BUSINESS 1.4.1 OPTIONS FOR START UP AND SMALL BUSINESS (COMPLETE LESSON) 141 This lesson includes a PowerPoint and a worksheet and covers: The concept of limited liability: ● limited and unlimited liability ● the implications for the business owner(s) of limited and unlimited liability. The types of business ownership for start-ups: ● sole trader, partnership, private limited company ● the advantages and disadvantages of each type of business ownership. The option of starting up and running a franchise operation: ● the advantages and disadvantages of franchising. Written by Sarah Hilton for Revisionstation

a) Global marketing strategy and global localisation (glocalisation) b) Different marketing approaches: o domestic/ethnocentric o mixed/geocentric o international/polycentric c) Application and adaptation of the marketing mix (4Ps) and Ansoff’s Matrix to global markets This lesson includes a PowerPoint and a student worksheet Written by Sarah Hilton for Revisionstation

Pearson Edexcel International GCSE in Business 1.2.2 Characteristics relating to size 1.2.2 Characteristics relating to size: • concepts of risk, ownership and limited liability • public corporations – reasons for and against public ownership • ownership, control, sources of finance, use of profits, stakeholders and shareholders • appropriateness of different forms of ownership. This is a complete lesson with a teacher PowerPoint and a student worksheet. Written by Sarah Hilton at Revisionstation

1.1.1 The market a) Mass markets and niche markets: o characteristics o market size and market share o brands b) Dynamic markets: o online retailing o how markets change o innovation and market growth o adapting to change c) How competition affects the market d) The difference between risk and uncertainty 1.1.2 Market research a) Product and market orientation b) Primary and secondary market research data (quantitative and qualitative) used to: o identify and anticipate customer needs and wants o quantify likely demand o gain insight into consumer behaviour c) Limitations of market research, sample size and bias d) Use of ICT to support market research: o websites o social networking o databases e) Market segmentation 1.1.3 Market positioning a) Market mapping b) Competitive advantage of a product or service c) The purpose of product differentiation

1.3.1 Product/service design a) Design mix: o function o aesthetics o cost b) Changes in the elements of the design mix to reflect social trends: o concern over resource depletion: designing for waste minimisation, re-use and recycling o ethical sourcing 1.3.2 Branding and promotion a) Types of promotion b) Types of branding c) The benefits of strong branding: o added value o ability to charge premium prices o reduced price elasticity of demand d) Ways to build a brand o unique selling points (USPs)/differentiation o advertising o sponsorship o the use of social media e) Changes in branding and promotion to reflect social trends: o viral marketing o social media o emotional branding 1.3.3 Pricing strategies a) Types of pricing strategy: o cost plus (calculating mark-up on unit cost) o price skimming o penetration o predatory o competitive o psychological b) Factors that determine the most appropriate pricing strategy for a particular situation: o number of USPs/amount of differentiation o price elasticity of demand o level of competition in the business environment o strength of brand o stage in the product life cycle o costs and the need to make a profit c) Changes in pricing to reflect social trends: o online sales o price comparison sites 1.3.4 Distribution a) Distribution channels b) Changes in distribution to reflect social trends: o online distribution o changing from product to service 1.3.5 Marketing strategy a) The product life cycle b) Extension strategies: o product o promotion c) Boston Matrix and the product portfolio d) Marketing strategies appropriate for different types of market: o mass markets o niche markets o business to business (B2B) and business to consumer (B2C) marketing e) Consumer behaviour – how businesses develop customer loyalty

Pearson Edexcel International GCSE in Business (iGCSE) 1.5.2 The importance and growth of multinationals: • benefits of a business becoming a multinational • benefits to a country and/or economy where a multinational company is located • possible drawbacks to a country and/or economy where a multinational is located. This is a complete lesson with a PPT and a worksheet Written by Sarah Hilton by Revisionstation

This lesson is suitable for students that need extra support with the tricky topic of Investment Appraisal (IA) It is written for students studying Edexcel A level Business but would also suit students on the Pearson International Edexcel A level business course. This includes a worksheet and a separate answer booklet in Word and PDF format Written by Sarah Hilton at Revisionstation

This lesson is suitable for students that need extra support with the tricky topic of critical path analysis (CPA) It is written for students studying Edexcel A level Business but would also suit students on the Pearson International Edexcel A level business course. This includes a worksheet and a separate answer booklet in Word and PDF format Written by Sarah Hilton at Revisionstation

This complete lesson covers: The roles and objectives of internal and external stakeholder groups Owners, employees, customers, suppliers, government and the local community The effect business activity has on stakeholders The effect stakeholders have on business This is written by Sarah Hilton for Revisionstation

This lesson covers: Organic growth Increasing output, gaining new customers, developing new products, increasing market share External growth Mergers, takeovers – including horizontal and vertical, diversification This lesson is written by Sarah Hilton for Revisionstation

This lesson covers: To be able to discuss the purpose of marketing within business The purpose of marketing within business The importance to a business of identifying and understanding its customers, informing customers, increasing sales This complete lesson is written by Sarah Hilton for Revisionstation

This lesson covers: Different production processes and their impact on business Job, batch, flow The influence of technology on production and the impact on business Automation, computers and robotics This lesson was written by Sarah Hilton for Revisionstation

Pearson Edexcel A Level International Business (133) 3 Promotion and branding This lesson covers: a) Types of promotion. b) Types of branding. c) The benefits of strong branding: • added value • ability to charge premium prices • reduced price elasticity of demand. d) Ways to build a brand: • unique selling points, USPs)/differentiation • advertising • sponsorship • the use of social media. e) Changes in branding and promotion to reflect social trends: • viral marketing • social media • emotional branding. This lesson was written by Sarah Hilton for Revisionstation

AS(7131) A-level (7132) Specifications For teaching from September 2023 onwards For as exams in May/June 2024 onwards For a-level exams in May/June 2025 onwards Version 2.0 This lesson covers: The impact of the social and technological environment on strategic and functional decision making Social changes to include demographic changes and population movements such as: migration changes in consumer lifestyle and buying behaviour the growth of online businesses The social environment to include Corporate Social Responsibility (CSR) and: the reasons for and against (CSR) the difference between the stakeholder v shareholder concept Carroll’s Corporate Social Responsibility pyramid Technological change should include the impact of technological change on functional areas and strategy The pressures for socially responsible behaviour This lesson was written by Sarah Hilton for Revisionstation