This complete lesson covers: The impact of consumer law on business Reputation of the business, safety and satisfactory quality of goods This lesson was written by Sarah Hilton for Revisionstation

This lesson covers: The impact of current legislation on recruitment and employment Discrimination, employees’ right to contract, holidays, hours of work This lesson was written by Sarah Hilton for Revisionstation

Pearson Edexcel A Level International Business (133) 3 Promotion and branding This lesson covers: a) Types of promotion. b) Types of branding. c) The benefits of strong branding: • added value • ability to charge premium prices • reduced price elasticity of demand. d) Ways to build a brand: • unique selling points, USPs)/differentiation • advertising • sponsorship • the use of social media. e) Changes in branding and promotion to reflect social trends: • viral marketing • social media • emotional branding. This lesson was written by Sarah Hilton for Revisionstation

New Pearson Edexcel A Level International Business (134) 4 Motivation This lesson covers: a) The importance of employee motivation to a business b) Motivation theories: • Taylor (scientific management) • Mayo (human relations theory) • Maslow (hierarchy of needs) • Herzberg (two-factor theory). c) Financial methods to improve employee performance: • piecework • commission • bonus • profit share • performance-related pay. d) Non-financial methods to improve employee performance: • delegation • consultation • empowerment • team working • flexible working • job enrichment • job rotation • job enlargement. This lesson is written by Sarah Hilton for Revisionstation

NEW Pearson Edexcel International A Level Business (132) 4 PED Price Elasticity of Demand Complete teaching resources for a whole lesson including a PowerPoint and worksheet Written by Sarah Hilton for Revisionstation a) Calculation of price elasticity of demand. b) Interpretation of numerical values of price elasticity of demand. c) The factors influencing price elasticity of demand. d) The significance of price elasticity of demand to businesses in terms of implications for pricing. e) Calculation and interpretation of the relationship between price elasticity of demand and total revenue.

AS(7131) A-level (7132) Specifications For teaching from September 2023 onwards For as exams in May/June 2024 onwards For a-level exams in May/June 2025 onwards Version 2.0 This lesson covers: Methods to improve cash flow Assess ways of improving cash flow Methods to improve profits and profitability Assess ways of improving profits and profitability Difficulties improving cash flow and profit This lesson was written by Sarah Hilton for Revisionstation

NEW Pearson Edexcel International A Level Business (135) 1 Role of an entrepreneur Complete teaching resources for a whole lesson including a PowerPoint and worksheet Written by Sarah Hilton for Revisionstation a) Creating and setting up a business. b) Running and expanding/developing a business. c) Innovation within a business (intrapreneurship). d) Barriers to entrepreneurship. e) Anticipating risk and uncertainty in the business environment.

NEW Pearson Edexcel International A Level Business 131 2 Market Research Complete teaching resources for a whole lesson includes PowerPoint and worksheet a) Primary and secondary market research data (quantitative and qualitative) used to: • identify and anticipate customer needs and wants • quantify likely demand • gain insight into consumer behaviour. b) Methods of primary market research: • surveys/questionnaires • focus groups/consumer panels • face-to-face/telephone interviews • product trials/test marketing. c) Methods of secondary market research: • websites/social media • newspapers/magazines/TV/radio • reports • databases. d) Sampling methods: • random • quota • stratified Written by Sarah Hilton for Revisionstation

232 Financial Planning 1 SALES, REVENUE AND COSTS This complete lesson includes: a) Calculation of sales volume and sales revenue b) Calculation of fixed, variable costs, total costs and average costs c) Ways of improving sales volumes and sales revenues This lesson is written by Sarah Hilton at Revisionstation

234 Resource Management 1 PRODUCTION, PRODUCTIVITY AND EFFICIENCY This complete lesson includes: a) Methods of production: • job • batch • flow • cell b) Productivity: • output per unit of input per time period • factors influencing productivity • link between productivity and competitiveness • ways to improve productivity c) Efficiency: • production at minimum average cost • factors influencing efficiency • ways to improve efficiency d) The distinction between labour- and capital-intensive production e) Competitive advantage from short product lead-in times This lesson is written by Sarah Hilton at Revisionstation

234 Resource Management 4 QUALITY MANAGEMENT This complete lesson includes: a) Quality: • control • assurance • circles b) Total Quality Management (TQM) c) Continuous improvement (Kaizen) d) Competitive advantage from quality management This lesson is written by Sarah Hilton at Revisionstation

235 External influences 1 ECONOMIC INFLUENCES This complete lesson includes: a) The effect on businesses of, and how they can best respond to, changes in: • the rate of inflation • exchange rates (appreciation, depreciation) • interest rates • taxation and government spending • the business cycle. This lesson is written by Sarah Hilton at Revisionstation

a) Reduction of international trade barriers/trade liberalisation b) Political change c) Reduced cost of transport and communication d) Increased significance of global (transnational) companies e) Increased investment flows (FDI) f) Migration (within and between economies) g) Growth of the global labour force h) Structural change This lesson includes a PowerPoint and a student worksheet Written by Sarah Hilton for Revisionstation

AS(7131) A-level (7132) Specifications For teaching from September 2023 onwards For as exams in May/June 2024 onwards For a-level exams in May/June 2025 onwards Version 2.0 This lesson covers: The elements of the marketing mix (7Ps) The influences on and effects of changes in the elements of the marketing mix The marketing mix should be considered for goods and services, both industrial and consumer. Product decisions the value of product portfolio analysis and the Boston Matrix the value of the product life cycle model including extension strategies influences on and the value of new product development. Pricing decisions Pricing decisions should include penetration and price skimming. and in part 2 Decisions about the promotional mix Promotional decisions should include: the value of branding Social media Viral Marketing Distribution (place) decisions Distribution decisions should include multichannel distribution. Decisions relating to other elements of the marketing mix: people, process and physical environment The importance of and influences on an integrated marketing mix include: the position in the product life cycle the Boston Matrix the type of product marketing objectives the target market competition positioning. Understanding the value of digital marketing and e-commerce This lesson was written by Sarah Hilton for Revisionstation

AS(7131) A-level (7132) Specifications For teaching from September 2023 onwards For as exams in May/June 2024 onwards For a-level exams in May/June 2025 onwards Version 2.0 This lesson covers: The interpretation, calculation and use of operations data in operational decision-making and planning Calculation of: labour productivity unit costs (average costs) capacity capacity utilisation This lesson was written by Sarah Hilton at Revisionstation

AS(7131) A-level (7132) Specifications For teaching from September 2023 onwards For as exams in May/June 2024 onwards For a-level exams in May/June 2025 onwards Version 2.0 This lesson covers: Internal and external sources of finance debt factoring overdrafts retained profits share capital loans venture capital crowd funding Advantages and disadvantages of different sources of finance for short and long term uses This lesson was written by Sarah Hilton for Revisionstation

Pearson Edexcel International A Level Business (334)1 Corporate culture a) Strong and weak cultures. b) Classification of company cultures: • power • role • task • person. c) How corporate culture is formed. d) Difficulties in changing an established culture. Written by Sarah Hilton for Revisionstation

This lesson includes a PowerPoint and a worksheet and covers: a) Types of pricing strategy: cost plus (calculating mark-up on unit cost) price skimming penetration predatory competitive psychological b) Factors that determine the most appropriate pricing strategy for a particular situation: number of USPs/amount of differentiation price elasticity of demand level of competition in the business environment strength of brand stage in the product life cycle costs and the need to make a profit c) Changes in pricing to reflect social trends: online sales price comparison sites Written by Sarah Hilton for Revisionstation