Branding is a powerful business tool used to influence people’s perception of a business. Branding has such a powerful influence on buyer behaviour and is why many customers are sometimes willing to pay 5 or 10 times more for the same or similar product from a business than its competitors. It’s your what, your how, and your why. Has your buying behaviour ever been influenced by branding? This image could be used a thought provoking classroom poster or to spark debate & discussion with students about the impact of branding and their own buying behaviour.

Stimulating market demand is one of the most crucial elements within the marketing element of a business or product to turn current customers into loyal customers or trigger demand by the market. This resource provides students with a scenario of Drake owning a music shop which he wants to grow the revenue and popularity of all the different products and services he offers. Therefore, students need to investage various ways in which he can stimulate demand of the market.

This activity resource is based on CNBC’s YouTube video case study on Domino’s and how it has unsuccessfully expanded into Northern Europe, with the exception of Iceland. It examines the businesses past, present and what the future holds for this international business. The activity sheet has 7 questions for students to answer that are all directly linked to the video. They link mainly to social reasons why Northern Europe has not responded well to Domino’s but also wider PESTLE factors that have negatively impacted on their efforts to expand to the region.

Investigate the recruitment and selection process with this video and activity worksheet combination. The video explores the recruitment and selection process from start to finish, covering the key differences between the two stages. The supporting activity worksheet contains 7 separate tasks for students to apply their knowledge of the recruitment and selection process. The resource also includes an extension task and suggested answers.

Watch this video if you want to understand the impact tariffs and trading blocs have on international trade. This video is 10 minutes in length and covers the two main barriers to international trade. It explains how both tariffs and trading blocs impact trade along with their advantages and disadvantages. Download the free supporting worksheet above to help you apply your knowledge of barriers to international trade. The supporting activity worksheet contains a variety of activities for students to apply their knowledge from the video and also has a creative task for them to create their own trading bloc. The resource also includes an extension task and suggested answers. ​

Investigate the common methods of non-financial motivation with this video and activity worksheet combination. The video covers the top 10 methods of non-financial motivation, including: job rotation, job enrichment, and empowerment. The supporting activity worksheet contains 5 separate tasks for students to apply their knowledge of non-financial motivators after watching the video. Starting off with a table requiring students to explain each factor alongside its associated advantages and disadvantages whilst watching the video. Students are then required to act as consultant to a Store Manager to compare and recommend which methods of non-financial motivation they should use based on the scenario provided. The activity then finishes off with a quick fire word search activity, where students have to work against the clock to try and find all 10 in under 5 minutes.

Explore the promotional mix with this video and activity worksheet combination. The video investigates 5 common promotional techniques used by businesses as part of their promotional mix. Promotional techniques covered in the video are: Advertising Sales promotion Direct marketing PR Personal selling Each promotional technique is also applied to McDonald’s. The supporting activity worksheet contains a multiple choice quiz along with an activity for students to apply the promotional mix to a business of their choice. A suggested answer sheet is also available with the free download.

This video and activity resource investigates what the business environment is and how independent bookstores compete with Amazon. When a business is looking at the competitive environment they are looking at how their business is affected by its competition and how it can adapt its business practices in order to stay relevant and continue to succeed in the market. Decisions will need to be made based on what the competition is doing and how they are performing in certain areas. The activity worksheet covers: The 5 common areas of the competitive environment Questions on how independent bookstores compete with Amazon A research task that looks at the rivalry between McDonald’s and Burger King A teacher answer sheet The supporting activity worksheet contains a number of questions for students to apply their knowledge from the video and also includes suggested answers.

A fun and thought provoking induction activity resource for Business Studies students which is based on logos, slogans and interesting facts about famous businesses around the world. The resource is free to download, contains four separate activities and comes complete with answers. The first two activities are focused on famous logos, starting with a recognition game which then progresses onto students critiquing the logos and re-designing a logo for a business of their choice. Following this, students are provided with a series of business slogans and are challenged to link these to their respective business. The final activity provides students with 10 interesting business facts and requires them to match them to the business they are based upon. We wish you all the best during induction and for the upcoming academic year.

Investigate the factors which influence the demand for products and services in business with this video and activity worksheet combination. The video explores the key factors which lead to a change in demand which include: Changes in the price of substitutes Changes in the price of complementary goods Changes in consumer incomes Fashions, tastes and preferences Advertising and branding Demographics External shocks Seasonality The supporting activity worksheet contains 5 separate tasks for students to apply their knowledge of the factors which influence demand for products and services in business. The resource includes an extension task and suggested answers.

Investigate the key differences between a debit card and a credit card with this video and activity worksheet combination. The 2 minute explainer video explores and explains the key details about both debit cards and credit cards, alongside the benefits and drawbacks of each one. The supporting activity worksheet contains a tasks for students to apply their knowledge after watching the explainer video. The resource also includes suggested answers and is ideal to be used in class to introduce the subject or as a homework task.

Investigate the 4Ps of the Marketing Mix with this video and activity worksheet combination. The 7 minute video explores and explains each of the 4Ps before applying them to McDonald’s to provide real world examples. The supporting activity worksheet contains 5 separate tasks for students to apply their knowledge of the Marketing Mix. The resource also includes suggested answers.

Investigate the factors which influence the supply for products and services in business with this video and activity worksheet combination. The video explores the key factors which lead to a change in supply which include: Changes in the costs of production Introduction of new technology Indirect taxes Government subsidies External shocks The supporting activity worksheet contains 4 separate tasks for students to apply their knowledge of the factors which influence supply for products and services in business. The resource includes an extension task and suggested answers.

A statement of comprehensive income is one of the most important financial statements used by businesses. It shows the business owners whether the business is making a profit or a loss. This 3 minute video explores what a statement of comprehensive income is and how one can be created. Each section of the statement is talked through with a visual example making it easy to follow. The supporting activity worksheet contains questions on the key terminology used in the video, along with an activity where students need to fill in a blank statement of comprehensive income by using the financial information provided.

Investigate Maslow’s Hierarchy of Needs with this video and activity worksheet combination. The video explains Maslow’s Hierarchy of Needs alongside the advantages and disadvantages of the model. During the video, each stage of the hierarchy is applied to McDonald’s to help you understand how they attempt to motivate their employees. The supporting activity worksheet contains 7 separate tasks for students inc. an extension activity. Allowing them to learn and apply their knowledge of Maslow’s Hierarchy of Needs, exploring its application to McDonald’s and a business of their choice.

Facebook: Cracking the Code is a documentary on Amazon Prime. This activity sheet has questions that are designed to be answered whilst watching the documentary. Then a final short essay question uses the answers from those questions to answer a the broader short essay question. It is an ideal documentary for Corporate Social Responsibility (CSR), Business Ethics and even Marketing. Facebook: Cracking the Code - “What’s on your mind?” It’s the friendly Facebook question which lets you share how you’re feeling. It’s also the question that unlocks the details of your life and helps turn your thoughts into profits.

Resource information: A 5 minute video that explores the different types of technology used in business. This video covers e-commerce, social media, digital communication & payment methods. The downloadable worksheet contains a scenario based activity that gives students the opportunity to apply knowledge gained from the video. The download also comes with a teacher answer sheet that has suggested answers for the scenario activity. Suitable for: This resource is ideal to set as homework as it can be completed independently by using the video as a source of information to complete the activity. Alternatively it could be used as a task in class.

Explore what a mortgage is with this video and free worksheet covering the basics of a mortgage. This 3 minute explainer video covers the basics of what a mortgage is and some key terminology used when discussing mortgages. The accompanying worksheet has a number of questions that are designed to check a student’s understanding of the key terms used about mortgages. The resource also includes suggested answers and is ideal to be used in class to introduce the subject or as a homework task.

Investigate the importance of sales forecasting and the key factors which impact them in business with this free video and activity worksheet combination. The explainer video explores what sales forecasting is and how consumer trends, economic variables, and the actions of competitors can impact how accurate the process is. The supporting activity worksheet contains a scenario and 4 separate tasks for students to apply their knowledge of sales forecasting in business.

Investigate the average rate of return (ARR) and how it is calculated in business with this video and activity worksheet combination. The video covers: What is the average rate of return? How to calculate the average rate of return ARR calculation example ARR calculation question Advantages vs disadvantages of using the ARR in business The supporting activity worksheet contains 4 separate tasks for students to apply their knowledge of the ARR whilst watching the video and also includes suggested answers.