Explore what psychographic segmentation is and how Coca-Cola have used this market segmentation strategy to target customers with adverts that resonate with them. The 3 minute explainer video covers the basics of psychographic segmentation and then provides real world examples of how it can be used by businesses. The supporting activity worksheet contains a creative task where students need to create an email marketing campaign for a business using their knowledge gained from the video. This resource includes a model answer and is ideal to set as a homework task.

Investigate the payback period and how it is calculated in business with this video and activity worksheet combination. The 9 minute explainer video covers: What is the payback period? Why businesses calculate payback? How to calculate the payback period Payback period example Payback period question Advantages vs disadvantages of using the payback period in business The supporting activity worksheet contains 4 separate tasks for students to apply their knowledge of the payback period whilst watching the video and also includes suggested answers.

Resource information: A 4 minute video which provides an insight into the concept of revenue and examples of how it is calculated in business. A supporting task is also included which allows students to apply their knowledge of calculating revenue based on a scenario for ‘Chloe’s Coffee’ once they have watched the video (inc. suggested answers). Suitable for: This resource is suitable for use in class, as homework, or as part of a blended learning approach.

Resource information: A 3 minute video which provides an insight into the key sources of advice, guidance and information available to support people with their personal finance. A free supporting activity worksheet is also included which allows students to apply their knowledge (inc. suggested answers). Suitable for: This resource is suitable for use in class, as homework, or as part of a blended learning approach.

Explore what psychological pricing is and how Apple uses it to subconsciously make their prices appear cheaper than they are. The 3 minute explainer video covers what psychological pricing is and how a global brand like Apple uses it. The supporting activity worksheet contains 5 multiple choice questions along with some more detailed questions to check understanding of the topic. The resource also includes suggested answers and is ideal to be used in class to introduce the subject or as a homework task.

Financial institutions are organisations that provide financial services to individuals and businesses. The 6 minute video explores 9 different financial institutions and the different services they provide, such as dealing with peoples money, providing financial products and ensuring the stability of the UK economy. The supporting activity worksheet is a crossword covering key topics from the video, giving students an opportunity to apply their knowledge from the video in a fun way.

Investigate how mass production is used in business with this video and activity worksheet combination. The 3 minute explainer video covers the key advantages and disadvantages of mass production alongside how it is used by businesses such as Tesla and Nike. The supporting activity worksheet contains a series of multiple choice questions which requires students to apply their knowledge of mass production. The resource also includes suggested answers and is ideal to be used in class to introduce the subject or as a homework task.

Explore what an overdraft is with this video and free worksheet covering the basics of an overdraft. This 3 minute explainer video covers the basics of what an overdraft is and some key terminology used when discussing overdrafts. The accompanying worksheet has a cross word that is designed to check a student’s understanding of the key terms used about overdrafts. The resource also includes answers and is ideal to be used as a homework task.

Mark-up is an important calculation that most businesses use. The 3 minute video explores what mark-up is and how it can be calculated. There is an example of how mark-up is calculated along with a section of the video where students can attempt a question themselves and then watch an explanation of how it is calculated afterwards. The supporting activity worksheet contains practice questions on mark-up to help students apply their knowledge of what they have covered in the video.

Resource information: A 4 minute video which investigates the reasons why businesses must adapt their marketing mix to compete internationally with examples from McDonald’s. A supporting task is also included which provides students with the opportunity to apply their knowledge of the key reasons why businesses must adapt their marketing mix to compete internationally once they have watched the video (inc. suggested answers for guidance). Suitable for: This resource is suitable for use in class, as homework, or as part of a blended learning approach.

Explore what premium skimming is and how Rolex have used the premium pricing strategy to help create a luxury brand. The 3 minute explainer video covers how luxury brands like Rolex use premium pricing to help create a high end brand. The video explains what premium pricing is and has real world examples throughout. The supporting activity worksheet contains a number of questions that allows students to apply their understanding of premium pricing from the video. The resource also includes suggested answers and is ideal to be used in class to introduce the subject or as a homework task.

Resource information: A 3 minute video which provides an insight into how the elements of the marketing mix work together and the key factors which impact the 4Ps in business. A supporting task is also included which allows students to apply their knowledge of the factors which impact the marketing mix to a business of their choice once they have watched the video (inc. suggested answers). Suitable for: This resource is suitable for use in class, as homework, or as part of a blended learning approach.

Resource information: A 5 minute video that explores why cash is so important to a business. This video covers the reasons why a business needs cash and the consequences of not having enough cash in the business. The downloadable worksheet contains a number of questions that are based on knowledge gained from the video. The questions get students to summarise the key reasons why a business needs cash. The download also comes with a teacher answer sheet. Suitable for: This resource is ideal to set as homework as it can be completed independently by using the video as a source of information to complete the questions. Alternatively it could be used as a task in class.

Explore what geographic segmentation is and how McDonald’s have used this market segmentation strategy to grow their global fast food business. The 3 minute explainer video covers the basics of geographic segmentation and then provides real world examples of how it can be used by businesses. The supporting activity worksheet contains a creative task where students need to create a new menu item for McDonald’s and then promote it via a social media post. This resource does not include an answer sheet as it is a creative task and has many possible outcomes.

Explore what economy pricing is and how easyJet uses economy pricing to help it gain market share. The 3 minute explainer video explains what economy pricing is and provides a business example form easyJet about how they have used this pricing strategy to gain customers in a crowded market. The supporting activity worksheet contains a gap fill exercise for students to apply their understanding of economy pricing. The resource also includes suggested answers and is ideal to be used in class to introduce the topic or as a homework task.

Investigate the factors which influence the supply for products and services in business with this video and activity worksheet combination. The video explores the key factors which lead to a change in supply which include: Changes in the costs of production Introduction of new technology Indirect taxes Government subsidies External shocks The supporting activity worksheet contains 4 separate tasks for students to apply their knowledge of the factors which influence supply for products and services in business. The resource includes an extension task and suggested answers.

Investigate the 4Ps of the Marketing Mix with this video and activity worksheet combination. The 7 minute video explores and explains each of the 4Ps before applying them to McDonald’s to provide real world examples. The supporting activity worksheet contains 5 separate tasks for students to apply their knowledge of the Marketing Mix. The resource also includes suggested answers.

Facebook: Cracking the Code is a documentary on Amazon Prime. This activity sheet has questions that are designed to be answered whilst watching the documentary. Then a final short essay question uses the answers from those questions to answer a the broader short essay question. It is an ideal documentary for Corporate Social Responsibility (CSR), Business Ethics and even Marketing. Facebook: Cracking the Code - “What’s on your mind?” It’s the friendly Facebook question which lets you share how you’re feeling. It’s also the question that unlocks the details of your life and helps turn your thoughts into profits.

Investigate Maslow’s Hierarchy of Needs with this video and activity worksheet combination. The video explains Maslow’s Hierarchy of Needs alongside the advantages and disadvantages of the model. During the video, each stage of the hierarchy is applied to McDonald’s to help you understand how they attempt to motivate their employees. The supporting activity worksheet contains 7 separate tasks for students inc. an extension activity. Allowing them to learn and apply their knowledge of Maslow’s Hierarchy of Needs, exploring its application to McDonald’s and a business of their choice.

This worksheet is based on the Amazon Prime documentary GMO OMG It investigates the involvement of food giant Monsanto and their questionable practices. How do GMOs affect our children, the health of our planet, and our freedom of choice? And perhaps the ultimate question, which Seifert tests himself: is it even possible to reject the food system currently in place, or have we lost something we can’t gain back? These and other questions take Seifert on a journey from his family’s table to Haiti, Paris, Norway, and the lobby of agra-giant Monsanto, from which he is unceremoniously ejected. Along the way we gain insight into a question that is of growing concern to citizens the world over: what’s on your plate?