The fast food industry thrives in most of the world. Chains like McDonald’s and Burger King typically come out on top in the $651 billion fast food industry. In Vietnam, however, the brands have failed to take off. McDonald’s and Burger King have more than 36,000 and 16,000 locations across the globe, respectively. But in Vietnam, McDonald’s has 17 stores and Burger King has 13. In Vietnam, a country spoiled for choice when it comes to food, some U.S. fast food chains are struggling to compete with the local competition. This activity resource is to be used alongside the CNBC ‘Why Mcdonald’s Flopped in Vietnam’ video which can be found in the Two Teachers Youtube Channel: Business Case Studies playlist.

Break even analysis is commonly used in business to calculate the point at which a business neither makes a profit or a loss. The technique is a business planning tool and uses information about both sales and costs to identify the point in which a business will break even. If a business predicts sales to exceed the break even point they are predicting a profit and any units over the break even point are referred to as the margin of safety. If a businesses sales are predicted to be less than the break even point, they are predicting a loss and may not produce the product or may look at alternatives such as increasing the selling price or looking for a cheaper supplier of the materials required to produce the item. With this in mind, the resource provides students with the scenario of a potential business starting who will produce and sell t-shirts. However, before they start they are trying to calculate their break even point. The resources contains three different versions of the same task using the nandos sauce rating for students to easily understand and relate to. With supporting answers for the tutor.

In order to make a business as effective as possible it is vital that the business chooses a suitable location that will have the most positive impact on the business. This video covers the factors that impact where a business decides to locate and the implications of that decision. There are three key in influences on where a business decides to locate. These are: ● Proximity: how close does the business need to be to… the market, labour, materials and competitors. The business needs to decide which one of these is most important to the business. ● Next is the nature of the business activity. What does the business do? is it in retail, a service or manufacturing. We will look at why these would impact the decision of where to locate next ● The final influence is the internet. How does the internet impact on where a business decides to locate?… do they even need a physical location at all? The video covers each of these in detail and is great for GCSE revision or A level and BTEC business. If you are interested in business, then subscribe to our YouTube Channel for lots more Business Studies content.

This activity resource is based on CNBC’s 7 minute YouTube video case study on Starbucks and how it became an $80 billion dollar business. It examines the businesses past, present and future prospects. The resource has 8 questions for students to answer and should generate critical thinking about the businesses history overtime. Helping students to understand how both internal and external factors can impact a businesses success.

This activity worksheet is based on the sneakerheads video produced by the Financial Times. Within which they meet the key players and influencers in the obsessive world of sneaker resale, where trainers like those from Nike Air Jordan and Adidas Yeezy can make a fortune for entrepreneurs that treat shoes like stocks on platforms including StockX. A 14 minute video and 6 questions for students to answer. Perfect for engaging any business student who love trainers, which is many of them. Don’t forget to subscribe to our Youtube channel and follow us on Facebook and Twitter for all of our latest business studies content.

Whatever happened to Blockbuster? Once valued as a $3 billion company, Blockbuster owned over 9,000 video-rental stores in the United States. But in 2010, after turning down the chance to buy Netflix, Blockbuster filed for bankruptcy with almost $1 billion in debt. So, what happened? Investigate the rise and fall of Blockbuster with this video and activity worksheet which also has an extension task where students get to create their own streaming company to rival the likes of Netflix and Amazon Prime.

SWOT analysis is a tool that businesses use to examine their Strengths, Weaknesses, Oppourtunities and Threats. This infographic provides an overview of a SWOT analysis conducted on Amazon and complements the video attached to this link. Could be useful as either a lesson resource or a poster for your classroom wall.

This activity resource is based on a video which explains how to calculate both net profit and gross profit margins. The video provides students with a walk-through of how to calculate the answers using formula, then shows you how to interpret the answers to make financial decisions. The worksheet provides the opportunity to apply knowledge to assess competence in the subject area. It also includes answers for the calculations. Both gross profit and net profit are key performance indicators for any business and being able to calculate and interpret these is essential for business owners and entrepreneurs alike.

Why do businesses spend so much money on marketing? Investigate this with your students using this short video and activity resource. Aimed to provide you with the basic fundamentals of this topic area and identifies the key roles of marketing. The video is aimed primarily at students studying GCSE, A Level or BTEC Business. However, it should be useful across all programmes of business studies and the worksheet is fully editable.

This resource on SWOT analysis has two parts. The first is a YouTube video that explains each element of SWOT and then provides a business example from Amazon. The second part is an activity sheet that allows students to answer key questions covered in the video and then apply SWOT analysis to Amazon.

The worksheet compliments the video and helps students apply the theory. Regarded as one of the original motivational theorists. Clinical psychologist and pioneer of job enrichment, Fredrick Herzberg devised the Two Factor Theory of Motivation. This video will cover both factors and how they have been applied at Google. In his research he asked employees to state the things that were good and bad at work. He discovered the things that made people satisfied at work were completely different to the things that made them dissatisfied. This prompted Herzberg to propose the two factor theory of motivation. The first set of factors he called Hygiene factors: These won’t encourage employees to work harder but they will cause them to become dissatisfied if they are not present. The second set of factors are Motivators: These are factors that can encourage employees to work harder. If you are interested in business, then subscribe to our YouTube Channel for lots more Business Studies content.

The foundations of the marketing mix are based on the 4P’s, which are Product, Price, Place and** Promotion. This infographic provides an overview of the 4P’s of the Apple iPhone and how they all combine to help Apple to sell more products. It can be used as either a resource in lesson or as a classroom poster. This resources is also supported by a video which is linked.

With $4 billion spent on advertising every year, Coca Cola really is a leader in global marketing. This video & activity resource allows students to investigate the secrets behind Coca Cola’s most successful marketing campaigns. The video is 8 minutes long and has 5 questions for students to answer, including one where they get to create their own marketing campaign for Coca Cola. For our latest business resouces and content updates, then follow us on Facebook @twoteachersbusiness &Twitter @twoteachersbiz

This video is good for both marketing and business ethics. Covers how fast food outlets use tactics to make you spend more money. The activity sheet is fully editable so you can adapt it to meet the needs of your lesson and what you want students to get out of the video. The sheet finishes with a short essay question for them to apply some knowledge of the video and to get them to think about the concept in more depth.

The Extended Marketing Mix contains 7Ps and is used by businesses to influence customer buying behaviour. This video investigates the key differences between Apple and Poundland, providing you with the basic fundamentals of this topic area. The video is aimed primarily at students studying GCSE, A Level or BTEC Business. However, it should be useful and generic across all programmes of Business Studies. The worksheet resource allows students to apply their knowledge whilst watching the video and after by analysing and applying the Marketing Mix model.

This is a Business Studies Challenge by Two Teachers for students to create a cereal brand and product. It is part of a nationwide challenge but can be edited and used independently. The cereal industry has a serious appetite for money, starting in America as a digestive aid, it’s now classed as the most important meal of the day for many people across Europe and the UK. The sales revenue forecast for the UK cereal industry was forecast at £3 billion in 2019 alone (Statista, 2020). The challenge is to create a cereal brand and product that could break into this industry and earn a share of its £3 billion revenue.

The Super Bowl is a rare television event where the audience is actually willing to watch the commercials which has turned it into a championship of advertising. The cost of running an ad during the Super Bowl has continued to increase while viewership has started to fall off. Despite that, advertisers still say it is worth it and that the value lasts longer than the game. This 5 minute video and worksheet investigates the Super Bowl and why it has become a key place for advertisers. There is also a answer sheet that gives the key points from the video.

Stimulating market demand is one of the most crucial elements within the marketing element of a business or product to turn current customers into loyal customers or trigger demand by the market. This resource provides students with a scenario of Drake owning a music shop which he wants to grow the revenue and popularity of all the different products and services he offers. Therefore, students need to investage various ways in which he can stimulate demand of the market.

Branding is a powerful business tool used to influence people’s perception of a business. Branding has such a powerful influence on buyer behaviour and is why many customers are sometimes willing to pay 5 or 10 times more for the same or similar product from a business than its competitors. It’s your what, your how, and your why. Has your buying behaviour ever been influenced by branding? This image could be used a thought provoking classroom poster or to spark debate & discussion with students about the impact of branding and their own buying behaviour.

Investigate business ethics with this video and worksheet combo. Learn about what decisions a business can take to become more ethical and the impact that these decisions have on businesses. Examples are provided throughout the video from companies such as, Lush, Google and Starbucks to highlight what good and bad business ethical approaches look like. The supporting worksheet contains a number of questions related to the video for students to apply their knowledge of business ethics, along with a research task on a well known ethical scandal. The free resource also includes a teacher suggested answer sheet.