The foundations of the marketing mix are based on the 4P’s, which are Product, Price, Place and** Promotion. This infographic provides an overview of the 4P’s of the Apple iPhone and how they all combine to help Apple to sell more products. It can be used as either a resource in lesson or as a classroom poster. This resources is also supported by a video which is linked.

Investigate e-commerce & m-commerce with this video and activity worksheet combo. This video explores what e-commerce and what m-commerce are and the advantages and disadvantages of each. The worksheet has a number of activities that gets students to apply their knowledge of e-commerce and m-commerce but it also gets them thinking about what the future of e-commerce may look like. The resource has a suggested answer sheet that provides teachers with sample answers for each of the questions.

Investigate how supermarkets get their customers to spend more money through a variety of sneaky tactics which influence the buying behaviour of their customers and temps them to make impulse purchases during their visit to the supermarket. The video is 6 minutes in length and is supported by an activity worksheet which contains 4 separate tasks for students to apply their knowledge of the topic. The resource also includes a suggested answers document.

This resource is to be used to review and assess students progress whilst studying the BTEC Business L3 Unit 2: Developing a Marketing Campaign Unit. Named ‘Unit Progress Check Booklet’, it is a 10 page document that is to be completed following a mock exam. Students should be put into groups of 3 (a mix of ability would be ideal). They should then complete activity 1 of any given mock assessment (this resource is focused on the TableTop Gaming exam from January 2019, but adapts to any you choose to set). The first two pages are for the student to complete following feedback from two peers. Works well if students complete activity 1 first and then a peer review and collaborative discussion takes place. With activity 2 being attempted and peer assessed afterwards.

Investigate the benefits of strong branding with this video and activity worksheet combination. This video explores 3 key benefits of strong branding, which are; Added value The ability to charge premium prices Reducing the price elasticity of demand Each of these are explained and examples are given from Nike, Kellogg’s and Bentley. The supporting activity worksheet contains a keyword word search, a number of questions on the video and a branding activity. The download also comes with a suggested answer sheet.

Find out how this small startup by two college classmates in Birmingham has gone onto to be valued at over £1billion in this truly inspirational entrepreneurial story. It’s perfect for young business students, the 9 minute video covers some of the key events which have happened along the way and is well suited for classroom discussions around entrepreneurship, marketing, branding, and more. The supporting activity worksheet contains 5 separate tasks for students to get them thinking and keep them engaged in the subject after watching the video. The resource also includes suggested answers.

Explore the design mix with this video and activity worksheet combination. The video explores the three factors that form the design mix: Aesthetics Function Cost Each factor of the design mix is explained and linked to Apple’s iPhone 13 pro. The supporting activity worksheet contains tasks that help students apply their knowledge gained from the video. There is also a teacher suggested answer sheet.

Investigate how businesses add value with this video and activity worksheet resource. This video explores the 5 methods used by businesses to add value: Convenience Branding Quality Design USP Each method of adding value is accompanied by a business example to bring it to life. The supporting activity worksheet contains a multiple choice quiz, an added value activity, several questions and a suggested answer sheet.

Investigate the world of business plans with this video and activity worksheet combination. The video explains: What a business plan is and the key information any entrepreneur needs to know to be able to write a good business plan. The key components that you will find in any good business plan, including the business idea, financial forecasts, and marketing. An explanation of the key purpose and limitations of using a business plan that entrepreneurs need to be aware of. The supporting activity worksheet contains 10 separate tasks for students to apply their knowledge of business plans after watching the video and includes suggested answers.

Watch this video if you want to understand the impact tariffs and trading blocs have on international trade. This video is 10 minutes in length and covers the two main barriers to international trade. It explains how both tariffs and trading blocs impact trade along with their advantages and disadvantages. Download the free supporting worksheet above to help you apply your knowledge of barriers to international trade. The supporting activity worksheet contains a variety of activities for students to apply their knowledge from the video and also has a creative task for them to create their own trading bloc. The resource also includes an extension task and suggested answers. ​

This resource on SWOT analysis has two parts. The first is a YouTube video that explains each element of SWOT and then provides a business example from Amazon. The second part is an activity sheet that allows students to answer key questions covered in the video and then apply SWOT analysis to Amazon.

This video and activity resource investigates what the business environment is and how independent bookstores compete with Amazon. When a business is looking at the competitive environment they are looking at how their business is affected by its competition and how it can adapt its business practices in order to stay relevant and continue to succeed in the market. Decisions will need to be made based on what the competition is doing and how they are performing in certain areas. The activity worksheet covers: The 5 common areas of the competitive environment Questions on how independent bookstores compete with Amazon A research task that looks at the rivalry between McDonald’s and Burger King A teacher answer sheet The supporting activity worksheet contains a number of questions for students to apply their knowledge from the video and also includes suggested answers.

Investigate the factors which influence the supply for products and services in business with this video and activity worksheet combination. The video explores the key factors which lead to a change in supply which include: Changes in the costs of production Introduction of new technology Indirect taxes Government subsidies External shocks The supporting activity worksheet contains 4 separate tasks for students to apply their knowledge of the factors which influence supply for products and services in business. The resource includes an extension task and suggested answers.

Making customers feel like something is too good to miss is one of the most common sales techniques used in business to get us to make an impulse purchase, spending money that we may not have spent otherwise. A very effective method of influencing buying behaviour. This could be used as an image to spark discussion or as a classroom poster.

Compound interest is such a pivotal factor in the value of your money over time. That important, we made a classroom poster to explain its effect. Compound interest is one of the most important concepts to understand in order to manage your personal finances & increase your wealth over time. It helps you to earn a higher return on your savings & investments. However, it can also increase the amount you pay back when you’re paying interest on a loan. Imagine rolling a snowball, the more you roll it, the bigger it gets, effectively building upon itself. Just like a snowball, compound interest is interest earned on money that was previously earned as interest. The poster defines the concept of compound interest and provides an example of its impact over time.

This infographic provides an overview of the Boston Matrix and applies it directly to Apple. The infographic could be useful as a discussion point, classroom display or a complimentary resource for the Boston Matrix video. The Boston Matrix is a model which helps businesses analyse their product portfolio and can be used as a marketing tool or for general business strategy. It places each product within the product portfolio into 4 separate categories based upon; their market share and market growth. These four categories are; Star, Cash Cow, Question Mark & Dog.

Waking up early is said to be one of the key common traits amongst most successful business people. This image covers a three key benefits of waking up early and how it can alter a persons mindset and what they achieve during their day. Could be used in class to generate discussion or debate about the habit of waking up early.

The Extended Marketing Mix contains 7Ps and is used by businesses to influence customer buying behaviour. This video investigates the key differences between Apple and Poundland, providing you with the basic fundamentals of this topic area. The video is aimed primarily at students studying GCSE, A Level or BTEC Business. However, it should be useful and generic across all programmes of Business Studies. The worksheet resource allows students to apply their knowledge whilst watching the video and after by analysing and applying the Marketing Mix model.

A marketing campaign is crucial for a product’s success. Within a typical marketing campaign, a business would promote either their brand to increase brand awareness or a specific product with the aim of ultimately increasing revenue and profits. In this activity, students will watch a short video (2.33mins) which covers a Dunkin Donuts marketing campaign for their coffee products. The video is specifically focused on the ‘Flavor Radio’ marketing campaign and requires students to answer a series of questions through a creative outlet and also includes an extension task.

SWOT analysis is a tool that businesses use to examine their Strengths, Weaknesses, Oppourtunities and Threats. This infographic provides an overview of a SWOT analysis conducted on Amazon and complements the video attached to this link. Could be useful as either a lesson resource or a poster for your classroom wall.