This resource on SWOT analysis has two parts. The first is a YouTube video that explains each element of SWOT and then provides a business example from Amazon. The second part is an activity sheet that allows students to answer key questions covered in the video and then apply SWOT analysis to Amazon.

This video and activity resource investigates what the business environment is and how independent bookstores compete with Amazon. When a business is looking at the competitive environment they are looking at how their business is affected by its competition and how it can adapt its business practices in order to stay relevant and continue to succeed in the market. Decisions will need to be made based on what the competition is doing and how they are performing in certain areas. The activity worksheet covers: The 5 common areas of the competitive environment Questions on how independent bookstores compete with Amazon A research task that looks at the rivalry between McDonald’s and Burger King A teacher answer sheet The supporting activity worksheet contains a number of questions for students to apply their knowledge from the video and also includes suggested answers.

Investigate the factors which influence the supply for products and services in business with this video and activity worksheet combination. The video explores the key factors which lead to a change in supply which include: Changes in the costs of production Introduction of new technology Indirect taxes Government subsidies External shocks The supporting activity worksheet contains 4 separate tasks for students to apply their knowledge of the factors which influence supply for products and services in business. The resource includes an extension task and suggested answers.

Making customers feel like something is too good to miss is one of the most common sales techniques used in business to get us to make an impulse purchase, spending money that we may not have spent otherwise. A very effective method of influencing buying behaviour. This could be used as an image to spark discussion or as a classroom poster.

Compound interest is such a pivotal factor in the value of your money over time. That important, we made a classroom poster to explain its effect. Compound interest is one of the most important concepts to understand in order to manage your personal finances & increase your wealth over time. It helps you to earn a higher return on your savings & investments. However, it can also increase the amount you pay back when you’re paying interest on a loan. Imagine rolling a snowball, the more you roll it, the bigger it gets, effectively building upon itself. Just like a snowball, compound interest is interest earned on money that was previously earned as interest. The poster defines the concept of compound interest and provides an example of its impact over time.

This infographic provides an overview of the Boston Matrix and applies it directly to Apple. The infographic could be useful as a discussion point, classroom display or a complimentary resource for the Boston Matrix video. The Boston Matrix is a model which helps businesses analyse their product portfolio and can be used as a marketing tool or for general business strategy. It places each product within the product portfolio into 4 separate categories based upon; their market share and market growth. These four categories are; Star, Cash Cow, Question Mark & Dog.

Waking up early is said to be one of the key common traits amongst most successful business people. This image covers a three key benefits of waking up early and how it can alter a persons mindset and what they achieve during their day. Could be used in class to generate discussion or debate about the habit of waking up early.

The Extended Marketing Mix contains 7Ps and is used by businesses to influence customer buying behaviour. This video investigates the key differences between Apple and Poundland, providing you with the basic fundamentals of this topic area. The video is aimed primarily at students studying GCSE, A Level or BTEC Business. However, it should be useful and generic across all programmes of Business Studies. The worksheet resource allows students to apply their knowledge whilst watching the video and after by analysing and applying the Marketing Mix model.

A marketing campaign is crucial for a product’s success. Within a typical marketing campaign, a business would promote either their brand to increase brand awareness or a specific product with the aim of ultimately increasing revenue and profits. In this activity, students will watch a short video (2.33mins) which covers a Dunkin Donuts marketing campaign for their coffee products. The video is specifically focused on the ‘Flavor Radio’ marketing campaign and requires students to answer a series of questions through a creative outlet and also includes an extension task.

SWOT analysis is a tool that businesses use to examine their Strengths, Weaknesses, Oppourtunities and Threats. This infographic provides an overview of a SWOT analysis conducted on Amazon and complements the video attached to this link. Could be useful as either a lesson resource or a poster for your classroom wall.

Break even analysis is commonly used in business to calculate the point at which a business neither makes a profit or a loss. The technique is a business planning tool and uses information about both sales and costs to identify the point in which a business will break even. If a business predicts sales to exceed the break even point they are predicting a profit and any units over the break even point are referred to as the margin of safety. If a businesses sales are predicted to be less than the break even point, they are predicting a loss and may not produce the product or may look at alternatives such as increasing the selling price or looking for a cheaper supplier of the materials required to produce the item. With this in mind, the resource provides students with the scenario of a potential business starting who will produce and sell t-shirts. However, before they start they are trying to calculate their break even point. The resources contains three different versions of the same task using the nandos sauce rating for students to easily understand and relate to. With supporting answers for the tutor.

**The Ansoff Matrix is a business planning tool designed to aide managers and marketers in identifying a growth strategy. The Ansoff Matrix is useful for anyone teaching or studying GCSE, A level or BTEC Business studies as it is a core conept in business. ** The Video: The video (4.56 minutes) goes through what the Ansoff Matrix is and how McDonald’s have used it to grow their global business. Each strategy within the Ansoff Matrix is explained and key points identified. The Activity Sheet: Whilst watching the video students can use the activity to answer questions that are directly related to the content covered in the video. There are questions of what the Ansoff Matrix is and what each startegy means. The activity sheet allows students to create their own matrix for a business of their choice and finished with an extension task to stretch the more able students.

Branding is a powerful business tool used to influence people’s perception of a business. Branding has such a powerful influence on buyer behaviour and is why many customers are sometimes willing to pay 5 or 10 times more for the same or similar product from a business than its competitors. It’s your what, your how, and your why. Has your buying behaviour ever been influenced by branding? This image could be used a thought provoking classroom poster or to spark debate & discussion with students about the impact of branding and their own buying behaviour.

Facebook: Cracking the Code is a documentary on Amazon Prime. This activity sheet has questions that are designed to be answered whilst watching the documentary. Then a final short essay question uses the answers from those questions to answer a the broader short essay question. It is an ideal documentary for Corporate Social Responsibility (CSR), Business Ethics and even Marketing. Facebook: Cracking the Code - “What’s on your mind?” It’s the friendly Facebook question which lets you share how you’re feeling. It’s also the question that unlocks the details of your life and helps turn your thoughts into profits.

This video is good for both marketing and business ethics. Covers how fast food outlets use tactics to make you spend more money. The activity sheet is fully editable so you can adapt it to meet the needs of your lesson and what you want students to get out of the video. The sheet finishes with a short essay question for them to apply some knowledge of the video and to get them to think about the concept in more depth.

Stimulating market demand is one of the most crucial elements within the marketing element of a business or product to turn current customers into loyal customers or trigger demand by the market. This resource provides students with a scenario of Drake owning a music shop which he wants to grow the revenue and popularity of all the different products and services he offers. Therefore, students need to investage various ways in which he can stimulate demand of the market.

This activity worksheet is based on the sneakerheads video produced by the Financial Times. Within which they meet the key players and influencers in the obsessive world of sneaker resale, where trainers like those from Nike Air Jordan and Adidas Yeezy can make a fortune for entrepreneurs that treat shoes like stocks on platforms including StockX. A 14 minute video and 6 questions for students to answer. Perfect for engaging any business student who love trainers, which is many of them. Don’t forget to subscribe to our Youtube channel and follow us on Facebook and Twitter for all of our latest business studies content.

The fast food industry thrives in most of the world. Chains like McDonald’s and Burger King typically come out on top in the $651 billion fast food industry. In Vietnam, however, the brands have failed to take off. McDonald’s and Burger King have more than 36,000 and 16,000 locations across the globe, respectively. But in Vietnam, McDonald’s has 17 stores and Burger King has 13. In Vietnam, a country spoiled for choice when it comes to food, some U.S. fast food chains are struggling to compete with the local competition. This activity resource is to be used alongside the CNBC ‘Why Mcdonald’s Flopped in Vietnam’ video which can be found in the Two Teachers Youtube Channel: Business Case Studies playlist.

Investigate the common methods of financial motivation with this video and activity worksheet combination. The video explores the common methods of financial motivation that businesses use alongside the potential benefits and drawbacks of each. The methods discussed are: Remuneration Performance Related Pay Promotion Fringe Benefits The supporting activity worksheet contains 5 separate tasks for students to apply their knowledge of financial motivators after watching the video. Starting off with a table requiring students to explain each method with examples alongside its associated benefits and drawbacks whilst watching the video. The worksheet then has a series of tasks including one where students are required to act as consultant to a business owner about issues she is having with employee motivation. Within this task students need to assess the scenario and provide justified recommendations related to the methods of financial motivation that the business owner could use. The activity then finishes off with a 10 minute crossword challenge, where students have to work against the clock to try and find all 10 pieces of terminology in under 10 minutes.

Millions of pounds are spent by retailers on producing Christmas adverts each year, but why? We’re only a few weeks into November 2019 and the Christmas advertising campaign season is well under way, with big budget ads from John Lewis, Sainsbury’s, Ikea and Amazon already gracing our screens and social media. The lavish productions rack up millions of hits on sites such as YouTube. They may be popular, but people are less sure about whether these ads actually benefit the big brands behind them (BBC, 2019). This resource provides you with 3 seperate tasks for students to complete focused on 2019’s Christmas advert collection. It requires students to compare adverts, analyse the use of them for business and then create their own for a brand of their choice.